BS

Benoit Sibertin-Blanc

Available to hire

I have 25 years of marketing experience in B2B, specializing in international brand and product expansion across 10 countries. My goal is to leverage this expertise to drive growth and innovation within dynamic teams.

About

I have 25 years of marketing experience in B2B, specializing in international brand and product expansion across 10 countries. My goal is to leverage this expertise to drive growth and innovation within dynamic teams.
I am dedicated to mentoring the next generation of marketers and sharing insights on effective strategies within the industry.

  • 12 years' experience
  • Joined January 2026

Languages

  • FrenchFluent
  • EnglishAdvanced

Industry experience

  • Professional Services
  • Education

Work experience

Lecturer · Chambre des métiers - LuxembourgOct 2023 – Sep 2025 · 2 yrs

Engaged with students in workshops focused on the development of practical marketing strategies and real-world applications in the business environment.

Mentor - Venture Mentoring Service · University of LuxembourgJan 2015 – Sep 2025 · 10 yrs 9 mos

Supportive role fostering craft entrepreneurs with sales and marketing expertise, guiding them to identify their ideal customers and positioning their products effectively.

Director of Marketing and Product Strategy · Aluk SAFeb 2014 – Present · 12 yrs 10 mos

Led the marketing and product development teams, driving strategic initiatives to enhance product visibility and market share. Developed comprehensive marketing plans that aligned with business objectives, leveraging data analysis and market research.

Education

Master in Marketing · Kedge Business School1995 – 1996

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