I have 25 years of marketing experience in B2B, specializing in international brand and product expansion across 10 countries. My goal is to leverage this expertise to drive growth and innovation within dynamic teams. I am dedicated to mentoring the next generation of marketers and sharing insights on effective strategies within the industry.

Benoit Sibertin-Blanc

I have 25 years of marketing experience in B2B, specializing in international brand and product expansion across 10 countries. My goal is to leverage this expertise to drive growth and innovation within dynamic teams. I am dedicated to mentoring the next generation of marketers and sharing insights on effective strategies within the industry.

Available to hire

I have 25 years of marketing experience in B2B, specializing in international brand and product expansion across 10 countries. My goal is to leverage this expertise to drive growth and innovation within dynamic teams.
I am dedicated to mentoring the next generation of marketers and sharing insights on effective strategies within the industry.

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Language

French
Fluent
English
Advanced

Work Experience

Director of Marketing and Product Strategy at Aluk SA
February 1, 2014 - Present
Led the marketing and product development teams, driving strategic initiatives to enhance product visibility and market share. Developed comprehensive marketing plans that aligned with business objectives, leveraging data analysis and market research.
Mentor - Venture Mentoring Service at University of Luxembourg
January 1, 2015 - September 30, 2025
Supportive role fostering craft entrepreneurs with sales and marketing expertise, guiding them to identify their ideal customers and positioning their products effectively.
Lecturer at Chambre des métiers - Luxembourg
October 1, 2023 - September 30, 2025
Engaged with students in workshops focused on the development of practical marketing strategies and real-world applications in the business environment.

Education

Master in Marketing at Kedge Business School
January 1, 1995 - January 1, 1996

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Education