I am a results-driven media buyer and digital marketer with hands-on experience in social media marketing, digital advertising, and copywriting. I specialize in Meta Ads, campaign optimization, audience targeting, A/B testing, and performance analytics. I am passionate about content strategy, lead generation, and ROI-focused media planning, and I enjoy collaborating with creative teams to craft copy and visuals that improve CTR and conversions.

Azwan Asad

I am a results-driven media buyer and digital marketer with hands-on experience in social media marketing, digital advertising, and copywriting. I specialize in Meta Ads, campaign optimization, audience targeting, A/B testing, and performance analytics. I am passionate about content strategy, lead generation, and ROI-focused media planning, and I enjoy collaborating with creative teams to craft copy and visuals that improve CTR and conversions.

Available to hire

I am a results-driven media buyer and digital marketer with hands-on experience in social media marketing, digital advertising, and copywriting. I specialize in Meta Ads, campaign optimization, audience targeting, A/B testing, and performance analytics. I am passionate about content strategy, lead generation, and ROI-focused media planning, and I enjoy collaborating with creative teams to craft copy and visuals that improve CTR and conversions.

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Language

English
Fluent
Urdu
Intermediate

Work Experience

Digital Marketer at Corammers
January 1, 2021 - September 1, 2023
Supported social media campaigns across Meta, Instagram, and LinkedIn through content scheduling, ad setup, and optimization. Assisted in developing creatives, captions, and promotional assets while maintaining campaign performance reports. Monitored engagement metrics, audience insights, and ad analytics to enhance reach, ROI, and campaign results.
Media Buyer at Roz i Academy
September 1, 2023 - Present
Planned, launched, and optimized campaigns focused on lead generation and brand awareness. Monitored KPIs, analyzed performance data, and adjusted targeting and budgets to maximize ROI. Collaborated with the creative team to develop ad copies and visuals that improved CTR and conversions.
Onboard Project Lead at Malmö University
September 20, 2025 - Present
Onboarded project lead initiatives at Malmö University, coordinating with stakeholders to align on strategic media development goals and to ensure project milestones were met.

Education

Bachelor's in Mass Communication (PR & Advertising) at NUML University
April 20, 2017 - September 20, 2021
Master's in Strategic Media Development at Malmö University
September 20, 2025 - January 6, 2026

Qualifications

HubSpot Digital Marketing Certificate
January 11, 2030 - January 6, 2026
Meta Social Media Certificate
January 11, 2030 - January 6, 2026
Google PPC Certificate
January 11, 2030 - January 6, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services