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I am a results-driven media buyer and digital marketer with hands-on experience in social media marketing, digital advertising, and copywriting. I specialize in Meta Ads, campaign optimization, audience targeting, A/B testing, and performance analytics. I am passionate about content strategy, lead generation, and ROI-focused media planning, and I enjoy collaborating with creative teams to craft copy and visuals that improve CTR and conversions.…I am a results-driven media buyer and digital marketer with hands-on experience in social media marketing, digital advertising, and copywriting. I specialize in Meta Ads, campaign optimization, audience targeting, A/B testing, and performance analytics. I am passionate about content strategy, lead generation, and ROI-focused media planning, and I enjoy collaborating with creative teams to craft copy and visuals that improve CTR and conversions.

Azwan Asad

Copywriter, Brand Strategist, Marketing Strategist, +5

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I am a results-driven media buyer and digital marketer with hands-on experience in social media marketing, digital advertising, and copywriting. I specialize in Meta Ads, campaign optimization, audience targeting, A/B testing, and performance analytics. I am passionate about content strategy, lead generation, and ROI-focused media planning, and I enjoy collaborating with creative teams to craft copy and visuals that improve CTR and conversions.…I am a results-driven media buyer and digital marketer with hands-on experience in social media marketing, digital advertising, and copywriting. I specialize in Meta Ads, campaign optimization, audience targeting, A/B testing, and performance analytics. I am passionate about content strategy, lead generation, and ROI-focused media planning, and I enjoy collaborating with creative teams to craft copy and visuals that improve CTR and conversions.

Available to hire

I am a results-driven media buyer and digital marketer with hands-on experience in social media marketing, digital advertising, and copywriting. I specialize in Meta Ads, campaign optimization, audience targeting, A/B testing, and performance analytics. I am passionate about content strategy, lead generation, and ROI-focused media planning, and I enjoy collaborating with creative teams to craft copy and visuals that improve CTR and conversions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Urdu

Intermediate

Work Experience

Digital Marketer at Corammers

January 1, 2021 - September 1, 2023

Supported social media campaigns across Meta, Instagram, and LinkedIn through content scheduling, ad setup, and optimization. Assisted in developing creatives, captions, and promotional assets while maintaining campaign performance reports. Monitored engagement metrics, audience insights, and ad analytics to enhance reach, ROI, and campaign results.

Media Buyer at Roz i Academy

September 1, 2023 - Present

Planned, launched, and optimized campaigns focused on lead generation and brand awareness. Monitored KPIs, analyzed performance data, and adjusted targeting and budgets to maximize ROI. Collaborated with the creative team to develop ad copies and visuals that improved CTR and conversions.

Onboard Project Lead at Malmö University

September 20, 2025 - Present

Onboarded project lead initiatives at Malmö University, coordinating with stakeholders to align on strategic media development goals and to ensure project milestones were met.