RA

Ronald Alejandro Campos

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I'm Ronald Alejandro Campos, a senior creative marketing professional with 13+ years of experience specializing in creative strategy, brand development, and digital transformation for the banking and editorial sectors.

About

I’m Ronald Alejandro Campos, a senior creative marketing professional with 13+ years of experience specializing in creative strategy, brand development, and digital transformation for the banking and editorial sectors. I have a proven track record of orchestrating 360° marketing campaigns that elevate brand awareness and drive engagement.

I excel at leading cross-functional teams and aligning creative execution with business KPIs, building cohesive brand voices across internal and external channels, and turning complex financial products into compelling stories.

  • 16 years' experience
  • Joined January 2026

Languages

  • Spanish; CastilianFluent
  • EnglishAdvanced
  • PortugueseAdvanced
  • FrenchIntermediate

Industry experience

  • Financial Services
  • Real Estate & Construction
  • Media & Entertainment
  • Professional Services
  • Education

Work experience· 5 roles

Partner - Freelance Creative Director · Global EditoresJul 2023 – Present · 3 yrs 5 mos

Directed comprehensive creative strategies and rebranding initiatives, elevating market presence and engagement for diverse clients. Optimized creative workflows and internal processes, reducing project delivery times by approximately 20% while improving client satisfaction. Led cross-functional collaboration to ensure outputs remained client-centric and aligned with business goals.

Senior Creative Marketing Specialist · Banco CUSCATLANMar 2018 – Jul 2023 · 5 yrs 5 mos

Orchestrated 360° marketing campaigns across digital, print, and traditional media, directly aligning creative execution with bank-wide objectives and KPIs. Served as Brand Guardian, overseeing visual identity and guidelines across 10+ marketing channels and external communications. Produced high-impact visual assets including 3D renders, digital advertisements, and social graphics, and developed compelling storytelling content for diverse channels. Managed stakeholder relationships with product managers and executives to translate commercial goals into effective creative strategies.

Senior Graphic Designer & 3D Designer · IngeniousJan 2016 – Feb 2018 · 2 yrs 2 mos

Designed high-fidelity 3D visualizations and environments, focusing on realism, texturing, and lighting. Collaborated with multidisciplinary teams to integrate 3D assets into video games, films, and architectural projects. Created conceptual visuals for marketing collateral, ensuring strong brand alignment.

Graphic Designer & 3D Designer · SUMIFERSep 2014 – Feb 2016 · 1 yr 6 mos
Jr. Graphic Designer & 3D Designer · SPARTA Strategic CommunicationJun 2010 – May 2014 · 4 yrs

Education

Bachelor's Degree in Graphic Design · Universidad Tecnológica de El Salvador2030 – 2011
Bachelor's Degree in Graphic Design · Universidad Tecnológica de El Salvador2011 – 2026

Certifications and awards· 8

Digital Innovation: Improving User Experience in Digital Channels (UX-Digital)2022 – 2026
Consumer Insights Diploma2021 – 2026
Matte Painting Diploma2021 – 2026
Professional Writing and Styling Diploma2019 – 2026

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