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I'm Ronald Alejandro Campos, a senior creative marketing professional with 13+ years of experience specializing in creative strategy, brand development, and digital transformation for the banking and editorial sectors. I have a proven track record of orchestrating 360° marketing campaigns that elevate brand awareness and drive engagement. I excel at leading cross-functional teams and aligning creative execution with business KPIs, building cohesive brand voices across internal and external channels, and turning complex financial products into compelling stories.…I'm Ronald Alejandro Campos, a senior creative marketing professional with 13+ years of experience specializing in creative strategy, brand development, and digital transformation for the banking and editorial sectors. I have a proven track record of orchestrating 360° marketing campaigns that elevate brand awareness and drive engagement. I excel at leading cross-functional teams and aligning creative execution with business KPIs, building cohesive brand voices across internal and external channels, and turning complex financial products into compelling stories.

Ronald Alejandro Campos

Creative Director, Brand Strategist, Brand Designer, +4

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I'm Ronald Alejandro Campos, a senior creative marketing professional with 13+ years of experience specializing in creative strategy, brand development, and digital transformation for the banking and editorial sectors. I have a proven track record of orchestrating 360° marketing campaigns that elevate brand awareness and drive engagement. I excel at leading cross-functional teams and aligning creative execution with business KPIs, building cohesive brand voices across internal and external channels, and turning complex financial products into compelling stories.…I'm Ronald Alejandro Campos, a senior creative marketing professional with 13+ years of experience specializing in creative strategy, brand development, and digital transformation for the banking and editorial sectors. I have a proven track record of orchestrating 360° marketing campaigns that elevate brand awareness and drive engagement. I excel at leading cross-functional teams and aligning creative execution with business KPIs, building cohesive brand voices across internal and external channels, and turning complex financial products into compelling stories.

Available to hire

I’m Ronald Alejandro Campos, a senior creative marketing professional with 13+ years of experience specializing in creative strategy, brand development, and digital transformation for the banking and editorial sectors. I have a proven track record of orchestrating 360° marketing campaigns that elevate brand awareness and drive engagement.

I excel at leading cross-functional teams and aligning creative execution with business KPIs, building cohesive brand voices across internal and external channels, and turning complex financial products into compelling stories.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Portuguese

Advanced

French

Intermediate

Work Experience

Partner - Freelance Creative Director at Global Editores

July 1, 2023 - Present

Directed comprehensive creative strategies and rebranding initiatives, elevating market presence and engagement for diverse clients. Optimized creative workflows and internal processes, reducing project delivery times by approximately 20% while improving client satisfaction. Led cross-functional collaboration to ensure outputs remained client-centric and aligned with business goals.

Senior Creative Marketing Specialist at Banco CUSCATLAN

March 1, 2018 - July 1, 2023

Orchestrated 360° marketing campaigns across digital, print, and traditional media, directly aligning creative execution with bank-wide objectives and KPIs. Served as Brand Guardian, overseeing visual identity and guidelines across 10+ marketing channels and external communications. Produced high-impact visual assets including 3D renders, digital advertisements, and social graphics, and developed compelling storytelling content for diverse channels. Managed stakeholder relationships with product managers and executives to translate commercial goals into effective creative strategies.

Senior Graphic Designer & 3D Designer at Ingenious

January 1, 2016 - February 1, 2018

Designed high-fidelity 3D visualizations and environments, focusing on realism, texturing, and lighting. Collaborated with multidisciplinary teams to integrate 3D assets into video games, films, and architectural projects. Created conceptual visuals for marketing collateral, ensuring strong brand alignment.

Graphic Designer & 3D Designer at SUMIFER

September 1, 2014 - February 1, 2016

Developed visually balanced layouts and compositions that effectively communicated key messages and enhanced user experience. Executed advanced image editing and retouching for print and digital distribution. Produced detailed 3D models and renderings for product visualization with realistic textures and lighting.

Jr. Graphic Designer & 3D Designer at SPARTA Strategic Communication

June 1, 2010 - May 1, 2014

Executed brand identity projects, developing assets including logos, typography systems, and color palettes. Created 3D models and renders to support strategic campaigns and visual presentations.