Ginevra Hinchliffe
I'm Ginevra Hinchliffe, a freelance marketing specialist based in Leeds, United Kingdom.
About
I’m Ginevra Hinchliffe, a freelance marketing specialist based in Leeds, United Kingdom. I specialise in social media management, digital marketing, and e-commerce operations for multiple brands, collaborating remotely with cross-functional teams and maintaining multi-brand content calendars and analytics. I enjoy turning data into actionable growth and staying ahead of trends on platforms like TikTok and Instagram.
I’m passionate about crafting compelling content campaigns—from creator outreach and UGC to SEO-optimized product pages. I plan briefs, timetables, and campaigns, deliver digital content and visuals, and monitor performance to drive conversions and online sales. I love building consistent brand stories across stores and websites and helping brands thrive in competitive online markets.
- 6 years' experience
- Joined January 2026
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Software & Internet
Work experience· 4 roles
Strong background in product listings, content calendars, analytics, multi-brand workflows. Skilled in social commerce trends, Shopify backend management, influencer outreach, content planning, briefs, scheduling, and brand storytelling.
Architectural illustration work for Leeds-based clients; crafted visuals for pitches and marketing; maintained brand consistency across multi-brand fronts.
Led social media strategy, content planning, and creator outreach; leveraged TikTok-native formats and UGC content; managed influencer outreach; built content calendars; tracked KPIs.
Education
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