GH

I'm Ginevra Hinchliffe, a freelance marketing specialist based in Leeds, United Kingdom.

About

I’m Ginevra Hinchliffe, a freelance marketing specialist based in Leeds, United Kingdom. I specialise in social media management, digital marketing, and e-commerce operations for multiple brands, collaborating remotely with cross-functional teams and maintaining multi-brand content calendars and analytics. I enjoy turning data into actionable growth and staying ahead of trends on platforms like TikTok and Instagram.
I’m passionate about crafting compelling content campaigns—from creator outreach and UGC to SEO-optimized product pages. I plan briefs, timetables, and campaigns, deliver digital content and visuals, and monitor performance to drive conversions and online sales. I love building consistent brand stories across stores and websites and helping brands thrive in competitive online markets.

  • 6 years' experience
  • Joined January 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail
  • Software & Internet

Work experience· 4 roles

Marketing Specialist (Freelance) · Self-Employed / FreelanceJan 2024 – Present · 2 yrs 11 mos

Strong background in product listings, content calendars, analytics, multi-brand workflows. Skilled in social commerce trends, Shopify backend management, influencer outreach, content planning, briefs, scheduling, and brand storytelling.

Architectural Illustrator · Freelance (Leeds)Jan 2022 – Jan 2024 · 2 yrs 1 mo

Architectural illustration work for Leeds-based clients; crafted visuals for pitches and marketing; maintained brand consistency across multi-brand fronts.

Social Media Manager · Pokoco & CultoJan 2022 – Jan 2024 · 2 yrs 1 mo

Led social media strategy, content planning, and creator outreach; leveraged TikTok-native formats and UGC content; managed influencer outreach; built content calendars; tracked KPIs.

E-commerce Manager · Fair TraderJan 2020 – Jan 2022 · 2 yrs 1 mo

Education

Diploma in Architecture · Leeds Beckett University2019 – 2022
Communications & Digital Marketing Degree · LUMSA University2024 – 2026

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