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I'm Ginevra Hinchliffe, a freelance marketing specialist based in Leeds, United Kingdom. I specialise in social media management, digital marketing, and e-commerce operations for multiple brands, collaborating remotely with cross-functional teams and maintaining multi-brand content calendars and analytics. I enjoy turning data into actionable growth and staying ahead of trends on platforms like TikTok and Instagram. I'm passionate about crafting compelling content campaigns—from creator outreach and UGC to SEO-optimized product pages. I plan briefs, timetables, and campaigns, deliver digital content and visuals, and monitor performance to drive conversions and online sales. I love building consistent brand stories across stores and websites and helping brands thrive in competitive online markets.…I'm Ginevra Hinchliffe, a freelance marketing specialist based in Leeds, United Kingdom. I specialise in social media management, digital marketing, and e-commerce operations for multiple brands, collaborating remotely with cross-functional teams and maintaining multi-brand content calendars and analytics. I enjoy turning data into actionable growth and staying ahead of trends on platforms like TikTok and Instagram. I'm passionate about crafting compelling content campaigns—from creator outreach and UGC to SEO-optimized product pages. I plan briefs, timetables, and campaigns, deliver digital content and visuals, and monitor performance to drive conversions and online sales. I love building consistent brand stories across stores and websites and helping brands thrive in competitive online markets.

Ginevra Hinchliffe

Social Media Manager, Content Creator, Architectural Illustrator

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I'm Ginevra Hinchliffe, a freelance marketing specialist based in Leeds, United Kingdom. I specialise in social media management, digital marketing, and e-commerce operations for multiple brands, collaborating remotely with cross-functional teams and maintaining multi-brand content calendars and analytics. I enjoy turning data into actionable growth and staying ahead of trends on platforms like TikTok and Instagram. I'm passionate about crafting compelling content campaigns—from creator outreach and UGC to SEO-optimized product pages. I plan briefs, timetables, and campaigns, deliver digital content and visuals, and monitor performance to drive conversions and online sales. I love building consistent brand stories across stores and websites and helping brands thrive in competitive online markets.…I'm Ginevra Hinchliffe, a freelance marketing specialist based in Leeds, United Kingdom. I specialise in social media management, digital marketing, and e-commerce operations for multiple brands, collaborating remotely with cross-functional teams and maintaining multi-brand content calendars and analytics. I enjoy turning data into actionable growth and staying ahead of trends on platforms like TikTok and Instagram. I'm passionate about crafting compelling content campaigns—from creator outreach and UGC to SEO-optimized product pages. I plan briefs, timetables, and campaigns, deliver digital content and visuals, and monitor performance to drive conversions and online sales. I love building consistent brand stories across stores and websites and helping brands thrive in competitive online markets.

Available to hire

I’m Ginevra Hinchliffe, a freelance marketing specialist based in Leeds, United Kingdom. I specialise in social media management, digital marketing, and e-commerce operations for multiple brands, collaborating remotely with cross-functional teams and maintaining multi-brand content calendars and analytics. I enjoy turning data into actionable growth and staying ahead of trends on platforms like TikTok and Instagram.
I’m passionate about crafting compelling content campaigns—from creator outreach and UGC to SEO-optimized product pages. I plan briefs, timetables, and campaigns, deliver digital content and visuals, and monitor performance to drive conversions and online sales. I love building consistent brand stories across stores and websites and helping brands thrive in competitive online markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Work Experience

Marketing Specialist (Freelance) at Self-Employed / Freelance

January 1, 2024 - Present

Strong background in product listings, content calendars, analytics, multi-brand workflows. Skilled in social commerce trends, Shopify backend management, influencer outreach, content planning, briefs, scheduling, and brand storytelling.

E-commerce Manager at Fair Trader

January 1, 2020 - January 1, 2022

Managed e-commerce operations including product uploads, descriptions, tagging, and inventory updates within CMS; produced product imagery; optimized SEO; coordinated multi-brand campaigns; remote collaboration.

Social Media Manager at Pokoco & Culto

January 1, 2022 - January 1, 2024

Led social media strategy, content planning, and creator outreach; leveraged TikTok-native formats and UGC content; managed influencer outreach; built content calendars; tracked KPIs.

Architectural Illustrator at Freelance (Leeds)

January 1, 2022 - January 1, 2024

Architectural illustration work for Leeds-based clients; crafted visuals for pitches and marketing; maintained brand consistency across multi-brand fronts.