Ashley Paulick

I managed client communications and relationship-building throughout the sales process while tracking performance metrics and sales data to improve results. My role involved collaborating cross-functionally to support business goals.

I provided elevated customer experiences in a premium wine retail and tasting room environment. My role required strong product knowledge of wines and the ability to effectively communicate the brand story to customers. I supported retail sales through personalized recommendations and customer engagement, representing the brand professionally and with a tone that aligned with our brand values.

In my role, I developed and executed social media content for Instagram and Facebook to support marketing campaigns and enhance brand awareness. I created, scheduled, and optimized posts using content calendars that aligned with our brand messaging. My responsibilities also included designing visual and written content for social media, email campaigns, and event promotions. By monitoring engagement metrics and campaign performance, I was able to inform content adjustments and collaborate with internal teams to ensure a consistent brand voice across all channels.