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Hi, I’m Selin Senses Ugurlu, a Growth Marketing Specialist with 2+ years of hands-on experience in HubSpot, Google Ads, social media, and AI-assisted content creation. I previously worked as a physiotherapist, which taught me to analyze complex problems, communicate clearly, and stay customer- and outcome-focused. I now apply these strengths to marketing projects to drive measurable results and meaningful growth. I’m passionate about Growth AI and exploring new marketing approaches that deliver clear, positive ROI. I enjoy collaborating with cross-functional teams to design data-driven strategies, optimize funnels, and create engaging content that resonates with audiences. My goal is to blend analytical rigor with creative storytelling to deliver scalable outcomes and improved customer experiences.…Hi, I’m Selin Senses Ugurlu, a Growth Marketing Specialist with 2+ years of hands-on experience in HubSpot, Google Ads, social media, and AI-assisted content creation. I previously worked as a physiotherapist, which taught me to analyze complex problems, communicate clearly, and stay customer- and outcome-focused. I now apply these strengths to marketing projects to drive measurable results and meaningful growth. I’m passionate about Growth AI and exploring new marketing approaches that deliver clear, positive ROI. I enjoy collaborating with cross-functional teams to design data-driven strategies, optimize funnels, and create engaging content that resonates with audiences. My goal is to blend analytical rigor with creative storytelling to deliver scalable outcomes and improved customer experiences.

Selin Senses Ugurlu

Growth Marketer, Content Creator, Social Media Manager, +2

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Hi, I’m Selin Senses Ugurlu, a Growth Marketing Specialist with 2+ years of hands-on experience in HubSpot, Google Ads, social media, and AI-assisted content creation. I previously worked as a physiotherapist, which taught me to analyze complex problems, communicate clearly, and stay customer- and outcome-focused. I now apply these strengths to marketing projects to drive measurable results and meaningful growth. I’m passionate about Growth AI and exploring new marketing approaches that deliver clear, positive ROI. I enjoy collaborating with cross-functional teams to design data-driven strategies, optimize funnels, and create engaging content that resonates with audiences. My goal is to blend analytical rigor with creative storytelling to deliver scalable outcomes and improved customer experiences.…Hi, I’m Selin Senses Ugurlu, a Growth Marketing Specialist with 2+ years of hands-on experience in HubSpot, Google Ads, social media, and AI-assisted content creation. I previously worked as a physiotherapist, which taught me to analyze complex problems, communicate clearly, and stay customer- and outcome-focused. I now apply these strengths to marketing projects to drive measurable results and meaningful growth. I’m passionate about Growth AI and exploring new marketing approaches that deliver clear, positive ROI. I enjoy collaborating with cross-functional teams to design data-driven strategies, optimize funnels, and create engaging content that resonates with audiences. My goal is to blend analytical rigor with creative storytelling to deliver scalable outcomes and improved customer experiences.

Available to hire

Hi, I’m Selin Senses Ugurlu, a Growth Marketing Specialist with 2+ years of hands-on experience in HubSpot, Google Ads, social media, and AI-assisted content creation. I previously worked as a physiotherapist, which taught me to analyze complex problems, communicate clearly, and stay customer- and outcome-focused. I now apply these strengths to marketing projects to drive measurable results and meaningful growth. I’m passionate about Growth AI and exploring new marketing approaches that deliver clear, positive ROI.

I enjoy collaborating with cross-functional teams to design data-driven strategies, optimize funnels, and create engaging content that resonates with audiences. My goal is to blend analytical rigor with creative storytelling to deliver scalable outcomes and improved customer experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Finnish

Intermediate

Turkish

Fluent

Work Experience

Growth Marketer - Contractor

July 1, 2025 - Present

Implemented and maintained HubSpot CRM automation, supporting lead nurturing, email marketing, and customer lifecycle management. Supported growth marketing initiatives including funnel optimization, performance tracking, and campaign experimentation. Set up, monitored, and optimized Google Ads campaigns, achieving measurable ROAS improvements and lead generation. Collaborated closely with internal stakeholders to align marketing activities with business growth goals.

Growth & Digital Marketing Specialist

April 1, 2023 - December 20, 2024

Orchestrated social media content calendars across multiple platforms; built automated marketing workflows in HubSpot, streamlining lead nurturing and email campaigns. Optimized Google Ads campaigns; improved ROI and lead generation. Increased social media followers by 35% in 3 months through multi-platform campaigns. Monitored website performance with Google Analytics and Google Search Console and implemented data-driven SEO/UX improvements. Coordinated event timelines, budgeting, and communications using HubSpot CRM.

Junior Digital Marketing Specialist

April 1, 2022 - April 1, 2023

Supported Google Ads, HubSpot, social media marketing, content marketing, and email marketing efforts; conducted market research; analyzed performance metrics; contributed to campaign planning and execution using Google Analytics, SEO, and Canva.

Physiotherapist at Rubi Health Center

October 1, 2018 - February 1, 2022

Collaborated with doctors and caregivers to deliver coordinated, patient-centered care for 20+ individuals weekly. Monitored patient progress and adjusted therapy programs to support faster recovery and improved mobility. Provided physiotherapy across neurological, pediatric, and orthopedic cases, designing personalized rehabilitation plans to enhance functional mobility.