Roxana Bieber

Omnichannel Strategy Lead & Transformation Management at mycareernow GmbH

Conception, execution and continuous development of practice-oriented SEA training programs following an Omnichannel approach, focusing on Google Ads, data-driven optimization and holistic performance strategies. Covers Google Ads (Search, Display, and performance logic) from fundamentals to advanced setups; explains current AI-driven developments in Google Ads and their impact on control and decision-making; integrates Omnichannel principles into customer journeys and touchpoints across online/offline channels and business goals; training in Google Analytics, UTM tracking and Google Tag Manager; cross-system data handling, KPI systems and performance metrics in Omnichannel context; analysis of real campaign cases with emphasis on root-cause analysis rather than tool optimization; fosters analytical and strategic thinking; facilitates interactive formats (live analyses, exercises, Q&A).

Strategic Consulting – Omnichannel Marketing & Data Performance at emetriq GmbH

Development and optimization of holistic full-funnel marketing strategies; advisory on cross-channel integration; evaluation of existing tracking and attribution models; development of data-driven insights and management reports; creation of an integrated approach to govern digital marketing and communications; alignment with AI-driven systems.

Head of Omnichannel Marketing at Corza Medical

Strategic development and operational leadership of a global omnichannel marketing setup across 43 markets; cross-border workflows; channel-spanning campaigns; managing up to 500k annual resources; vendor management and KPI dashboards; conducting omnichannel workshops and internal capability-building; international agency oversight.

Strategic Advisory & Campaign Execution for AI Application at Comma Soft/ Alan

Strategic omnichannel advisory and campaign execution for AI-driven product Alan; LinkedIn campaigns for targeting tech/decision-makers; Google Search campaigns with an emphasis on AI/IT keywords; Display campaigns for awareness; analytics (Matomo) to optimize the customer journey and derive strategic actions.

Project Assignment – Digital Analytics & Conversion Strategy (Product & Performance Marketing) at Concardis GmbH

Setup of a holistic tracking architecture for dealer portals and mobile apps; definition of tracking requirements to optimize customer journeys and cross-/upsell; close collaboration with developers to ensure data quality and event capture; data-driven insights for product improvements and marketing actions.

Strategic Marketing & Campaign Structure (Product & Performance Marketing) at Concardis GmbH

In-depth campaign analyses for performance evaluation and data-driven optimization; define KPIs for the digital dealer interface; strategic evaluation and management of external agencies; creation of a new campaign/tracking structure to improve data quality and efficiency; contribute to rebranding and organizational restructuring.

Strategic Omnichannel Consulting & Campaign Deployment for AI Applications at Comma Soft/ Alan

Strategic omnichannel consulting and campaign deployment for AI product Alan; lead generation via LinkedIn; Google Search and Display campaigns; data-driven optimization of customer journeys using Matomo; stakeholder coordination and cross-agency alignment.

Digital Analytics & Conversion Strategy (Product Development) at Concardis GmbH

Project work around analytics and conversion optimization in product development; insights-driven recommendations; cross-functional collaboration with product and marketing teams.

Interim Team Lead – Display & Social Media at eBay

Led the Display and Social Media team; steered cross-channel strategy and resource planning; improved campaign performance and team processes; managed FIFA World Cup marketing execution and cross-channel rollout.

Senior Online Marketing Manager – Global Performance at Zalando

Global planning and localization of display campaigns across 15 markets (Programmatic); led cross-functional campaigns with KPI-driven optimization; implemented streamlined workflows for brand integrity and target relevance.

Senior Online Marketing Manager – Display IT & ES at Zalando

Development and execution of display strategies for Italy & Spain including cross-channel performance and retargeting campaigns; team leadership and multi-market coordination.

Programmatic Campaign Manager at DAC H Yieldr

Management of programmatic campaigns (RTB) for advertisers in the DACH region; KPI-based analysis; collaboration with data scientists; client pitches and portfolio expansion.

Account Manager at Jobrapido

Strategic management of international markets (DACH, South Africa, India); budget responsibility; leads generation and regional growth initiatives; leadership of a 10-person team.

Interim Team Lead – Display & Social Media at eBay

See above (repetition kept for completeness).

SEA Instructor / Trainer (Google Ads & Performance Marketing) at mycareernow GmbH

Created and developed SEA programs using Omnichannel principles. Focused on Google Ads, data optimization, and performance strategies. Delivered training on Google Ads search, display, and performance logic – from fundamentals to advanced setups. Explained current AI-based developments in Google Ads (automation, signals, placements) and their impacts on management, control, and decision-making. Demonstrated the didactic implementation of the Omnichannel principle: SEA as part of the customer journey, integrating online and offline touchpoints along with business goals. Provided training on the interplay between Google Ads, Google Analytics, UTM logics, and tracking fundamentals, including a conceptual introduction to Google Tag Manager. Taught data logic across multiple systems: data preparation and analysis in Excel/Spreadsheets, as well as visualization and interpretation in Looker Studio. Introduced KPI systems and performance metrics (CPC, CTR, conversion rate, CPO, ROAS) within

Omnichannel Strategy Lead & Transformation Management at emetriq GmbH - Subsidiary of Deutsche Telekom

Developed and optimized comprehensive full-funnel marketing strategies, advising on cross-channel integration of initiatives. Analyzed and evaluated existing tracking and attribution models. Developed recommendations for optimizing data flow and tool integration. Derived insights based on performance data. Created management reports and derived strategic recommendations for the C-level. Developed an integrated, data-driven approach to manage digital marketing and communication measures.

Omnichannel Lead at MSD (Merck Sharp & Dohme)

Led the company-wide Omnichannel implementation in collaboration with an internal task force to integrate all marketing initiatives across channels.

Strategic Marketing & Campaign Structuring (Product & Performance Marketing) at Concardis GmbH

Strategic marketing and campaign structuring for product and performance marketing.

Strategic Omnichannel Campaign Structuring (Product & Performance Marketing) at Concardis GmbH

Conducted in-depth campaign analyses for performance evaluation and data-driven optimization.

Omnichannel Marketing Strategy Implementation for AI-based Solution Alan at Comma Soft/ Alan

Developed and implemented a tailored Omnichannel marketing strategy to position Alan, Comma Soft's AI-based solution, in the B2B landscape.

Digital Marketing & Analytics Setup (GA4) at Solarwaterworld

Configured Google Analytics 4, including event tracking and goal definition.

Omnichannel Marketing Strategy & Community Building at Giso/Rocks

Designed an Omnichannel marketing strategy focusing on branding, community building, and lead generation.

Online Marketing Manager – Global Campaigns at HNF-NICOLA ebikes

Set up and implemented Google Analytics 4 for data-driven success measurement, managing and optimizing Instagram/Meta campaigns focusing on reach and community growth, and conducting operational community management on Instagram along with stakeholder management in an interdisciplinary environment for alignment of measures and objectives.

Senior Marketing & Talent Acquisition Consultant at Epro360

Developed a tailored job description based on the specific requirements of the company in the area of performance marketing; selected suitable candidates, conducted interviews, created practical test cases, and contributed to final hiring decisions; analyzed and evaluated existing and potential agency partners to optimize the service provider structure; designed and created a cross-channel omnichannel dashboard for transparent performance tracking and data-driven decision-making.

Head of Omnichannel Marketing & International Project Management at Corza Medical

Strategically developed and operated a global Omnichannel marketing setup focused on 43 international markets. Digital analytics & conversion strategy (Product Development).

Senior Online Marketing Manager – Global Campaigns (Display) at Zalando

Responsible for the strategic planning, localization, and operational implementation of global display campaigns in 15 markets. Led cross-channel performance campaigns including A/B testing, KPI analysis, and data-driven optimization.

Programmatic Campaign Manager at Yieldr

Advertiser account management for DACH region; KPI-based optimization and expansion of client portfolio.

Conference & Event Sales Manager / Trainer at Jumeirah Hotel, Frankfurt am Main

Co-responsible for the successful opening of an international luxury hotel focusing on commercial structures and revenue building; training and leading events sales.

Conference & Event Sales Manager at Adina Apartment Hotel, Frankfurt am Main

Built, led, and developed the Conference & Event Sales Department; negotiated contracts; managed budgets.