I am a Digital Marketing Specialist with a strong expertise in end-to-end campaign development—from strategic concept and mechanism design to creative execution and multi-channel implementation. I thrive on turning ideas into measurable results and delivering campaigns that resonate across audiences. Currently part of the digital marketing team at Antena Group, I manage complex 360° campaigns that integrate Direct Marketing, Social Media, Content, TV, and In-App communications. I ensure each initiative is strategically sound and creatively impactful, and I bring sales experience to negotiate media packages and partnerships that align marketing with commercial goals and deliver tangible outcomes.

Andrei Andrada-Gabriela

I am a Digital Marketing Specialist with a strong expertise in end-to-end campaign development—from strategic concept and mechanism design to creative execution and multi-channel implementation. I thrive on turning ideas into measurable results and delivering campaigns that resonate across audiences. Currently part of the digital marketing team at Antena Group, I manage complex 360° campaigns that integrate Direct Marketing, Social Media, Content, TV, and In-App communications. I ensure each initiative is strategically sound and creatively impactful, and I bring sales experience to negotiate media packages and partnerships that align marketing with commercial goals and deliver tangible outcomes.

Available to hire

I am a Digital Marketing Specialist with a strong expertise in end-to-end campaign development—from strategic concept and mechanism design to creative execution and multi-channel implementation. I thrive on turning ideas into measurable results and delivering campaigns that resonate across audiences.

Currently part of the digital marketing team at Antena Group, I manage complex 360° campaigns that integrate Direct Marketing, Social Media, Content, TV, and In-App communications. I ensure each initiative is strategically sound and creatively impactful, and I bring sales experience to negotiate media packages and partnerships that align marketing with commercial goals and deliver tangible outcomes.

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Language

Romanian, Moldavian, Moldovan
Advanced
English
Fluent

Work Experience

Trade Marketing Director at Antena Group
December 1, 2023 - Present
Ensure correct implementation of planograms, pricing, and promotions by coordinating daily teams of 2-4 merchandisers across 45 stores. Analyzed store performance using macro-management analytics to create customized strategies for improved market share and YoY growth. Led end-to-end marketing campaigns—from strategy and concept creation to copywriting, visual design, and multi-platform implementation. Managed mobile push notifications, newsletters, TV spots, banners, and social media content with a data-driven optimization focus.

Education

Add your educational history here.

Qualifications

Master's Degree in Digital Communication and Innovation
January 11, 2030 - January 6, 2026
Bachelor's Degree
January 11, 2030 - January 6, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Software & Internet