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Hi, I’m Karina! I am a passionate PR and SMM Specialist with a background across various industries, including tech and beauty. I thrive on creating engaging marketing strategies and love collaborating with diverse teams to achieve impactful results. My journey has been exciting, and I’m enthusiastic about the future of digital communication.…

Karina Farmanova

Social Media Manager, Marketing Strategist, Content Creator, +2

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Hi, I’m Karina! I am a passionate PR and SMM Specialist with a background across various industries, including tech and beauty. I thrive on creating engaging marketing strategies and love collaborating with diverse teams to achieve impactful results. My journey has been exciting, and I’m enthusiastic about the future of digital communication.…

Available to hire

Hi, I’m Karina! I am a passionate PR and SMM Specialist with a background across various industries, including tech and beauty. I thrive on creating engaging marketing strategies and love collaborating with diverse teams to achieve impactful results. My journey has been exciting, and I’m enthusiastic about the future of digital communication.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Advanced

Russian

Fluent

Italian

Intermediate

Work Experience

Social Media Manager at IT PARK Uzbekistan

February 1, 2025 - December 1, 2025

Managed and developed three official social media platforms within the national tech ecosystem. Coordinated digital campaigns, content production, and community engagement with internal teams and partners. Analyzed performance to optimize results.

Self-Employed / Freelance SMM Manager

November 1, 2024 - February 1, 2025

Developed and implemented Instagram promotion strategies for small businesses and personal brands. Collaborated with clients and influencers on promotional activities while ensuring brand consistency.

Public Relations Manager at PSB 'Trastbank'

August 1, 2023 - September 1, 2024

Planned and supported marketing and PR activities, conducted market monitoring, and organized events. Worked with media and external contractors to represent the brand.

Educational and Marketing Manager at PE 'Cert Academy Group'

August 1, 2020 - September 1, 2022

Managed training programs and materials while acting as the liaison with an international partner company. Organized webinars to ensure operational efficiency.

Social Media Lead at Chase Group

February 1, 2026 - Present

Development and execution of social media strategies aligned with marketing objectives; management of full project lifecycle: planning, briefing, execution, and reporting.

Public Relations Manager at PSB "Trastbank"

August 1, 2023 - September 1, 2024

Planned and supported marketing and PR activities, including advertising campaigns; Conducted market analysis and collaborated with influencers and media.

Educational and Marketing Manager at PE "Cert Academy Group"

August 1, 2020 - September 1, 2022

Managed coordination of training programs and educational materials; Organized webinars and training sessions, ensuring operational efficiency.