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I’m a strategic Brand & Marketing Consultant with 25 years of experience driving transformational change for global brands and agencies. I’ve led time-sensitive, high-impact engagements including £50M+ new business pitches, overhauling underperforming planning departments in under 90 days, and designing data-driven brand strategies that deliver measurable ROI. I’ve collaborated with Fortune 500 brands and blue-chip agencies, building and leading global strategic networks across 48+ international offices. I’m available for contract and interim leadership assignments. My strengths lie in strategic planning, digital transformation, data-driven insights, CRM & Loyalty, and multi-channel brand & marketing strategies. I excel at client advisory, department turnarounds, and capability-building, helping organizations move faster, smarter, and more cohesively in complex environments.…I’m a strategic Brand & Marketing Consultant with 25 years of experience driving transformational change for global brands and agencies. I’ve led time-sensitive, high-impact engagements including £50M+ new business pitches, overhauling underperforming planning departments in under 90 days, and designing data-driven brand strategies that deliver measurable ROI. I’ve collaborated with Fortune 500 brands and blue-chip agencies, building and leading global strategic networks across 48+ international offices. I’m available for contract and interim leadership assignments. My strengths lie in strategic planning, digital transformation, data-driven insights, CRM & Loyalty, and multi-channel brand & marketing strategies. I excel at client advisory, department turnarounds, and capability-building, helping organizations move faster, smarter, and more cohesively in complex environments.

user1393867

Brand Strategist, Marketing Strategist, Marketing Consultant, +2

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I’m a strategic Brand & Marketing Consultant with 25 years of experience driving transformational change for global brands and agencies. I’ve led time-sensitive, high-impact engagements including £50M+ new business pitches, overhauling underperforming planning departments in under 90 days, and designing data-driven brand strategies that deliver measurable ROI. I’ve collaborated with Fortune 500 brands and blue-chip agencies, building and leading global strategic networks across 48+ international offices. I’m available for contract and interim leadership assignments. My strengths lie in strategic planning, digital transformation, data-driven insights, CRM & Loyalty, and multi-channel brand & marketing strategies. I excel at client advisory, department turnarounds, and capability-building, helping organizations move faster, smarter, and more cohesively in complex environments.…I’m a strategic Brand & Marketing Consultant with 25 years of experience driving transformational change for global brands and agencies. I’ve led time-sensitive, high-impact engagements including £50M+ new business pitches, overhauling underperforming planning departments in under 90 days, and designing data-driven brand strategies that deliver measurable ROI. I’ve collaborated with Fortune 500 brands and blue-chip agencies, building and leading global strategic networks across 48+ international offices. I’m available for contract and interim leadership assignments. My strengths lie in strategic planning, digital transformation, data-driven insights, CRM & Loyalty, and multi-channel brand & marketing strategies. I excel at client advisory, department turnarounds, and capability-building, helping organizations move faster, smarter, and more cohesively in complex environments.

Available to hire

I’m a strategic Brand & Marketing Consultant with 25 years of experience driving transformational change for global brands and agencies. I’ve led time-sensitive, high-impact engagements including £50M+ new business pitches, overhauling underperforming planning departments in under 90 days, and designing data-driven brand strategies that deliver measurable ROI. I’ve collaborated with Fortune 500 brands and blue-chip agencies, building and leading global strategic networks across 48+ international offices.

I’m available for contract and interim leadership assignments. My strengths lie in strategic planning, digital transformation, data-driven insights, CRM & Loyalty, and multi-channel brand & marketing strategies. I excel at client advisory, department turnarounds, and capability-building, helping organizations move faster, smarter, and more cohesively in complex environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Contract Brand/Strategic Marketing Planner at Holycow

September 1, 2023 - Present

Providing senior strategic counsel on a contract basis to agencies and brands, specializing in building sustainable customer loyalty, pitches, applied behavioural science, value proposition development, CRM and Customer Experience, fundraising and interim marketing functions.

Planning Director at MullenLowe Open UAE

June 1, 2018 - August 31, 2022

Senior management team in Abu Dhabi responsible for Etihad Airways Guest Loyalty Programme. Won best technology, best brand, best marketing and best customer experience awards in 2 years. Gold Effie Winner.

Head of Planning at Prophesy Unlimited (part of Unlimited Group)

October 1, 2014 - March 31, 2017

Hired on initial contract basis to lead a rapid, full-scale transformation of the agency's planning function. Delivered a complete departmental overhaul within 90 days. Department Transformation: Restructured the entire planning department; eliminated underperformers, hired specialist talent, and created new content and data analytics divisions. Process Innovation: Developed and implemented a new agency planning framework and comprehensive tool suite, increasing strategic effectiveness. Commercial Growth: Directly secured £6M+ in new accounts through strategic leadership on pitches for ASDA, Danone, Costa Coffee and Mitsubishi.

Brand Planner at Google

February 1, 2014 - July 31, 2014

Contracted to the 'Digital First' programme, providing strategic planning for Google's premier global brand portfolio. Portfolio Leadership: Delivered digital-first strategies for Unilever (Dove, Comfort), P&G (Ariel, Tide), Ford, VW, Heineken, and Samsung. Cross-Platform Strategy: Developed ‘10X’ integrated campaigns spanning digital, social, and traditional media channels.

Head of Strategy at M&C Saatchi/LIDA

December 1, 2012 - January 31, 2014

Brought in to strengthen the planning function and drive new business growth. Agency was awarded Campaign Agency of the Year 2013 during tenure. New Business Wins: Led and supported pitches winning major accounts including RBS Private, M&S, Comparethemarket.com, and Land Rover. Team & Capability Building: Strengthened the planning department and created a new social content/media division to service evolving client needs.

Strategy Director at Golley Slater

June 1, 2010 - November 30, 2012

Group-wide strategic direction for London and regional offices.

Executive Strategy Director at Agency.com

July 1, 2008 - April 30, 2009

Global digital strategy leadership across all domestic and international pitches.

Global Strategy Director at BBDO Proximity

June 1, 2006 - July 31, 2008

Management team member building Proximity into global network: Global leadership across 48 international offices; Team management – 38 London staff across media, data & planning functions.

Strategy Director at Proximity London

September 1, 2003 - June 30, 2006

Multiple DMA awards for Royal Mail, Shell, RNLI.

Founding Partner & CSO at Red Square Group

April 1, 1993 - January 31, 2003

9-year tenure building successful independent agency group encompassing design and digital: Major client wins - Esure, Samsung Mobile, Barclays, National Geographic, Virgin Atlantic.