Available to hire
Hi, I’m Paula. I’m a marketing and market research leader with over 20 years of experience building integrated campaigns and insight-driven brand strategies for multinational organizations, partnerships, influencer marketing, PR, and events. I enjoy translating data into actionable business recommendations and collaborating with cross-functional teams, agencies, and partners to launch campaigns that resonate with consumers.
I’m passionate about remote work, detail-oriented analysis, and teamwork. I thrive on clear communication, mentorship, and continuous improvement, and I’m motivated to drive growth by turning insights into practical strategies that generate measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Advanced
Spanish; Castilian
Advanced
Work Experience
Marketing, Communications & Research Deputy Manager at Descúbreme Foundation
January 1, 2023 - January 1, 2025Developed and executed integrated marketing and communication plans for programs and events, surpassing participation by 50%. Led end-to-end planning, execution, and performance measurement of large-scale in-person and virtual events across Latin America. Led insight-driven strategies using qualitative and quantitative research. Managed creative and communication agencies; prepared briefs and optimized campaigns. Increased followers and engagement by 20%. Oversaw budgets, forecasting, PO creation, and vendor management. Led a team of 6 and collaborated cross-functionally.
Operations Deputy Manager at Descúbreme Foundation
January 1, 2019 - January 1, 2023Built and optimized processes for training and inclusion programs. Developed training programs for people with disabilities, surpassing the previous year’s results by 40%. Led a team of 12, improving efficiency and decision-making.
Marketing & Insights Consultant at CTD Partners Consulting & Research Firm
January 1, 2013 - January 1, 2019Delivered marketing strategies, communication plans, and segmentation. Led research projects end-to-end: methodology, moderation, analysis, insights. Delivered data-driven recommendations that informed campaign direction and market opportunities.
LATAM & Middle East Global Insights Manager at The Clorox Company
January 1, 2010 - January 1, 2013Led analytics across multiple markets; identified growth opportunities.
Senior Project Manager – Innovation at The Clorox Company
January 1, 2006 - January 1, 2010Led innovation pipeline development and regional exploration, with growth in market share of +15% and strengthened brand positioning. Developed annual business reviews to support strategic planning and decision-making.
Senior Brand Manager – Poett at The Clorox Company
January 1, 2005 - January 1, 2006Executed multi-channel campaigns; led agency management. Developed successful marketing plans, surpassing key performance indicators (KPIs).
Product Marketing Manager at Mattel
January 1, 1997 - January 1, 1999Managed brand plans, promotions, launches, and advertising. Strengthened Fisher Price positioning.
Product Marketing Manager – Mastercard Loyalty Program at Banco O’Higgins / Banco Santander
January 1, 1995 - January 1, 1997Designed, launched, and managed the Mastercard Rewards Program.
Deputy Manager, Marketing, Communications & Research at Descúbreme Foundation
January 1, 2023 - December 31, 2025Developed and executed integrated marketing and communication plans for programs and events, surpassing participation by 50%. Led end-to-end planning, execution, and performance measurement of large-scale in-person and virtual events across Latin America. Led insight-driven strategies using qualitative and quantitative research. Managed creative and communication agencies; prepared briefs and optimized campaigns. Increased followers and engagement by 20%. Oversaw budgets, forecasting, PO creation, and vendor management. Led a team of 6 and collaborated cross-functionally.
Deputy Manager, Operations at Descúbreme Foundation
January 1, 2019 - December 31, 2023Built and optimized processes for training and inclusion programs. Developed training programs for people with disabilities, surpassing the previous year’s results by 40%. Led a team of 12, improving efficiency and decision-making.
Education
Digital Marketing Diploma at Bow Valley College
January 1, 2022 - January 1, 2025Master’s in Human Resources Management at Universidad Gabriela Mistral
January 11, 2030 - January 7, 2026Business Engineer at Universidad Gabriela Mistral
January 11, 2030 - January 7, 2026Digital Marketing Diploma at Bow Valley College
January 1, 2022 - January 1, 2025Master’s in Human Resources Management at Universidad Gabriela Mistral
January 11, 2030 - January 7, 2026Business Engineer at Universidad Gabriela Mistral
January 11, 2030 - January 7, 2026Qualifications
HubSpot Digital Advertising Certificate
January 1, 2025 - January 7, 2026HubSpot Digital Advertising Certificate
January 1, 2025 - January 7, 2026Google Ads & Google Analytics Certification
January 1, 2023 - January 7, 2026Industry Experience
Consumer Goods, Professional Services, Media & Entertainment, Retail, Non-Profit Organization, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Hire a Marketer
We have the best marketer experts on Twine. Hire a marketer in Calgary today.