Paula Concha Diaz Muñoz
Hi, I’m Paula.
About
Hi, I’m Paula. I’m a marketing and market research leader with over 20 years of experience building integrated campaigns and insight-driven brand strategies for multinational organizations, partnerships, influencer marketing, PR, and events. I enjoy translating data into actionable business recommendations and collaborating with cross-functional teams, agencies, and partners to launch campaigns that resonate with consumers.
I’m passionate about remote work, detail-oriented analysis, and teamwork. I thrive on clear communication, mentorship, and continuous improvement, and I’m motivated to drive growth by turning insights into practical strategies that generate measurable results.
- 24 years' experience
- Joined January 2026
Languages
- EnglishAdvanced
- Spanish; CastilianAdvanced
Industry experience
- Consumer Goods
- Professional Services
- Media & Entertainment
- Retail
- Non-Profit Organization
- Education
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Work experience· 10 roles
Developed and executed integrated marketing and communication plans for programs and events, surpassing participation by 50%. Led end-to-end planning, execution, and performance measurement of large-scale in-person and virtual events across Latin America. Led insight-driven strategies using qualitative and quantitative research. Managed creative and communication agencies; prepared briefs and optimized campaigns. Increased followers and engagement by 20%. Oversaw budgets, forecasting, PO creation, and vendor management. Led a team of 6 and collaborated cross-functionally.
Developed and executed integrated marketing and communication plans for programs and events, surpassing participation by 50%. Led end-to-end planning, execution, and performance measurement of large-scale in-person and virtual events across Latin America. Led insight-driven strategies using qualitative and quantitative research. Managed creative and communication agencies; prepared briefs and optimized campaigns. Increased followers and engagement by 20%. Oversaw budgets, forecasting, PO creation, and vendor management. Led a team of 6 and collaborated cross-functionally.
Built and optimized processes for training and inclusion programs. Developed training programs for people with disabilities, surpassing the previous year’s results by 40%. Led a team of 12, improving efficiency and decision-making.
Education· 6
Certifications and awards
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