Available to hire
Senior creative and brand strategist with 20+ years of international experience (United States, Brazil, Portugal) developing projects, brands, and creative concepts from scratch. I work from idea to communication, shaping projects through concept development, brand architecture, and visual execution.
My work bridges strategy and design, turning ideas into structured creative projects ready to communicate, launch, and grow. My work spans from concept creation to visual execution.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate
Work Experience
Creative Project Architect • Branding Strategist • Graphic Designer at Self-Employed
January 1, 2008 - PresentCreate projects, ventures, and brand concepts from zero, structuring ideas into coherent creative frameworks and brand systems. Develop brand architecture, positioning, narrative, and naming, translating abstract ideas into clear creative direction. Design conceptual communication frameworks that guide visual identity, messaging, and future execution. Execute full visual identity systems and communication assets, from concept to final delivery. Work independently as a creative partner, supporting organizations and initiatives through vision, structure, and creative clarity. Founder of Invisible Closet, an authorial lifestyle project developed from concept through brand architecture, visual identity, and communication vision. Developed multiple original project and venture concepts across branding, lifestyle, and business initiatives.
Art Director (Advertising) at Green Team USA
January 1, 2006 - January 1, 2008Conceptualized and executed communication initiatives for global brands including CocaCola and Johnson & Johnson. Led creative development for sustainable tourism and environmental campaigns across multiple countries. Collaborated with multidisciplinary teams to ensure cohesive brand messaging and highimpact execution.
Art Director at Almap BBDO
January 1, 2006 - January 1, 2006Branding and advertising projects, including visual identities, layouts, and campaign assets. Participated across all creative stages, from concept development to production and final delivery.
Art Director at SKA / TBWA
January 1, 2001 - January 1, 2005Contributed to international advertising and branding projects, aligning creative output with strategic objectives. Translated abstract concepts into clear visual communication across multiple media.
Art Director at Opal Publicidade
January 1, 1996 - January 1, 2001Developed brand identities and advertising materials in collaboration with copywriters and production teams. Managed projects from briefing to final production, ensuring consistency and quality.
Art Assistant / Junior Art Director at MartPet
January 1, 1993 - January 1, 1996Supported senior creatives in brand and advertising projects, building a foundation in art direction and visual communication.
Creative Project Architect • Branding Strategist • Graphic Designer at SelfEmployed
January 1, 2008 - PresentCreated projects, ventures, and brand concepts from zero, structuring ideas into coherent creative frameworks and brand systems. Developed brand architecture, positioning, narrative, and naming, translating abstract ideas into clear creative direction. Designed conceptual communication frameworks guiding visual identity, messaging, and future execution. Executed full visual identity systems and assets from concept to delivery. Worked independently as a creative partner, supporting organizations and initiatives through vision and creative clarity. Founder of Invisible Closet, an authorial lifestyle project developed from concept through brand architecture, visual identity, and communication vision. Led multiple original project concepts across branding, lifestyle, and business initiatives.
Education
Bachelor’s Degree in Fashion Design at SENAC, Brazil
January 11, 2030 - January 1, 2019Bachelor’s Degree in Graphic Design / Visual Communication at UFPE, Brazil
January 11, 2030 - January 1, 1995Bachelor’s Degree in Fashion Design at SENAC, Brazil
January 11, 2030 - January 1, 2019Bachelor’s Degree in Graphic Design / Visual Communication at UFPE, Brazil
January 11, 2030 - January 1, 1995Qualifications
Industry Experience
Media & Entertainment, Professional Services, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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