Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I help growth-focused teams unlock profitability by aligning product data, pricing, and creative to reduce CAC and protect margins. I design scalable GTM infrastructures and growth levers, turning fast execution into repeatable, high-margin expansion. At TikTok, I led the Home & Lifestyle vertical, redesigning the acquisition strategy and team structure to reverse a six-quarter decline and achieve 40% YoY growth for top DTC brands. I’ve built GTM playbooks, led cross-functional teams, and mentored data-driven teams toward ownership and innovation.…I help growth-focused teams unlock profitability by aligning product data, pricing, and creative to reduce CAC and protect margins. I design scalable GTM infrastructures and growth levers, turning fast execution into repeatable, high-margin expansion. At TikTok, I led the Home & Lifestyle vertical, redesigning the acquisition strategy and team structure to reverse a six-quarter decline and achieve 40% YoY growth for top DTC brands. I’ve built GTM playbooks, led cross-functional teams, and mentored data-driven teams toward ownership and innovation.

Maya Elron

PRO

Growth Marketer, Marketing Strategist, Digital Marketer, +5





I help growth-focused teams unlock profitability by aligning product data, pricing, and creative to reduce CAC and protect margins. I design scalable GTM infrastructures and growth levers, turning fast execution into repeatable, high-margin expansion. At TikTok, I led the Home & Lifestyle vertical, redesigning the acquisition strategy and team structure to reverse a six-quarter decline and achieve 40% YoY growth for top DTC brands. I’ve built GTM playbooks, led cross-functional teams, and mentored data-driven teams toward ownership and innovation.…I help growth-focused teams unlock profitability by aligning product data, pricing, and creative to reduce CAC and protect margins. I design scalable GTM infrastructures and growth levers, turning fast execution into repeatable, high-margin expansion. At TikTok, I led the Home & Lifestyle vertical, redesigning the acquisition strategy and team structure to reverse a six-quarter decline and achieve 40% YoY growth for top DTC brands. I’ve built GTM playbooks, led cross-functional teams, and mentored data-driven teams toward ownership and innovation.

Available to hire

Israel

I help growth-focused teams unlock profitability by aligning product data, pricing, and creative to reduce CAC and protect margins. I design scalable GTM infrastructures and growth levers, turning fast execution into repeatable, high-margin expansion.

At TikTok, I led the Home & Lifestyle vertical, redesigning the acquisition strategy and team structure to reverse a six-quarter decline and achieve 40% YoY growth for top DTC brands. I’ve built GTM playbooks, led cross-functional teams, and mentored data-driven teams toward ownership and innovation.

Skills

Data Visualization

Experience Level

Data Visualization

Expert

Work Experience

E-Commerce Vertical Lead, Home & Lifestyle at TikTok

January 1, 2024 - April 1, 2025

Led the e-commerce Home & Lifestyle team; created strategy and GTM vision to scale DTC brands across TikTok. Developed a scalable acquisition framework, defined sub-vertical and category expansion & growth strategies; improved operational efficiency and value-first approach. Created growth playbooks and strategic narratives; enabled 30–40% YoY growth for top DTC brands (Resident, Mixtiles, PYL and more). Piloted high-impact growth methodologies (funnel optimization, pricing, business model, creative, signals, media etc.). Built and mentored a high-performing, data-driven team, fostering a culture of ownership and innovation.

Head of Activation at Meta

March 1, 2023 - January 1, 2024

2 AM acquisition pod driving early-stage startups scale via zero-to-hero frameworks. Diversified IL portfolio by onboarding early-stage Startups to expand portfolio. Built vertical strategy & scalable execution infrastructure; achieved consistent performance targets. Mentored team’s strategic alignment, enablement, and impact-driven execution and supporting individual growth to maximize overall team impact.

Sr. Account Manager at Meta

January 1, 2021 - January 1, 2023

Scaled top-performing B2B startups with custom growth playbooks & GTM strategy. Led strategic and tactical initiatives including pricing models, funnel design, media, creative strategy and more. Championed regional programs (EMEA) including C-level engagement and AM enablement. Led B2B Hub for Mid-Market EMEA, coaching teams on client growth & internal strategy.

Sr. Partner Manager at Meta

January 1, 2019 - January 1, 2021

Scaled IL agencies through strategic partnerships, onboarding, and cross-vertical growth. Built strong relationships with agency leadership & decision-makers to accelerate adoption and performance. Led 1:Many education initiatives and training sessions. Co-created EMEA-wide creative ops framework, enhancing efficiency & creative impact.

Head of Social Media at ACW Group (WPP / Mediacom)

January 1, 2016 - January 1, 2019

Led 11-person social team managing Israel's largest brands on social platforms through data-led strategies. Scaled performance via new frameworks, creative ops, and cross-channel optimization. Introduced innovation tools & dashboards to boost efficiency, campaign impact and reporting accuracy.

Programmatic Team Leader at ACW Group (WPP / Mediacom)

January 1, 2013 - January 1, 2016

Managed programmatic buying across Google, Meta, Taboola, Outbrain. Built and led a 4-person team; exceeded KPIs through scalable, performance-driven campaigns. Hands-on execution paired with leadership in talent development & process optimization.