Available to hire
I’m Pavitra Nanthan, a B2B SaaS Brand Marketing leader specializing in product content, positioning and GTM across the US, UK, Europe and India. I design customer-centric narratives and align product, sales and CX teams to accelerate ARR growth across global markets.
I build integrated campaigns, SEO-forward content, and multi-channel demand programs. By turning complex technology into clear, compelling stories, I help brands scale and win enterprise buyers.
Skills
Experience Level
Language
English
Fluent
Work Experience
Experience Strategist (Product Content & Positioning) at KonaAl
April 1, 2023 - PresentDeveloped and led brand narrative and messaging architecture, aligning product, sales and CX teams across global markets. Led go-to-market initiatives including global conferences and UK market launches; managed multi-channel brand campaigns across conferences, webinars, digital channels and partner ecosystems. Directed email nurture and HubSpot sequencing, achieving a 30% CTR on targeted workflows for enterprise buyers. Created integrated content and brand assets (case studies, brand stories, collateral, website & social content). Drove a SEO-forward website revamp, increasing engagement and ranking for target keywords. Scaled social presence and demand programs; launched presence on Microsoft Azure Marketplace; contributed to ARR growth through insight-led campaigns and enablement.
Product Marketing Strategist (Content & Positioning) at konaAl
April 1, 2023 - PresentOwned end-to-end product positioning and GTM (5W1H) for enterprise transaction-monitoring SaaS; aligned Product, Sales & CX for unified messaging. Managed GTM ops with global conferences/webinars supporting multi-region launches (UK market activation). Built sales enablement materials (case studies, user guides, website copy) and contributed to sales/demo assets. Drove demand-gen workflows; optimized paid + organic campaigns; achieved 30% CTR on targeted sequences. Designed & delivered sales enablement suite—battlecards, objection handling, demo scripts, customer proof kits. Led SEO and content strategy to strengthen inbound demand. Executed and optimized targeted digital + paid campaigns (LinkedIn Ads) for enterprise buyers. Partner marketing: launched presence on Microsoft Azure Marketplace. Supported ARR growth from $2M to $6M by aligning GTM, improving MQL flow, and strengthening sales enablement.
Content Lead / Thought Leadership at LIGL
October 1, 2022 - April 1, 2023Built thought-leadership content (white papers, POVs) to strengthen enterprise positioning. Owned PR strategy and site information architecture; increased website traffic. Implemented content operations to accelerate feedback and turnaround by 75%. Led GTM activities for UK market launches.
Manager (Marketing) at Ligl
October 1, 2022 - March 1, 2023Built thought-leadership content (whitepapers, POVs) strengthening enterprise positioning. Owned PR strategy and site information architecture, increasing website traffic. Implemented content ops to reduce feedback and turnaround time by 75%. Optimized blogs using GA and SEMrush for sustained organic growth.
Content Architect / Independent Consultant at Independent / Remote
November 1, 2017 - December 31, 2017Developed content architectures for 20+ products. Produced articles and ad copy reaching multiple audiences. Supported New Zealand Tourism's India expansion with channel setup and audience targeting. Developed brand messaging & positioning frameworks.
Consultant at Remote
November 1, 2017 - September 1, 2022Developed content architectures for 20+ brands and 10+ websites. Produced articles and ad copy reaching 1M+ views. Supported New Zealand Tourism's India expansion with channel setup and audience targeting. Developed brand messaging & positioning frameworks.
Co-founder at Whole New Level
May 1, 2015 - November 1, 2017Co-founded a branding and marketing firm; developed brand messaging & positioning frameworks; built content assets; led multi-channel campaigns and client engagements.
Co-founder at Whole New Level (Ad Agency)
May 1, 2015 - August 1, 2017Co-founded an ad agency; worked with BFSI clients on branding & advertising.
Content Creator at Orna Data Designs
July 1, 2014 - April 1, 2015Created content assets and articles for marketing campaigns; supported design and creative initiatives across channels.
Content Creator at Oorna Datta Designs
July 1, 2014 - April 1, 2015Created content assets for client projects, supporting branding and design initiatives.
Advertising Executive at Business Standard
January 1, 2014 - July 1, 2014Executed branding and advertising activities; collaborated on campaigns and editorial processes.
Education
MBA at Sinhagad Institute of Business Management
January 1, 2012 - January 1, 2014B.Sc. at University of Mumbai
January 1, 2009 - January 1, 2012MBA, Marketing at Sinhagad Institute of Business Management
January 1, 2010 - January 1, 2012BSc, Biotechnology at University of Mumbai
January 1, 2006 - January 1, 2009Qualifications
Product Marketing Certification
January 11, 2030 - January 7, 2026Young Urban Project Content Marketing Certification
January 11, 2030 - January 7, 2026HubSpot Certification
January 11, 2030 - January 7, 2026MBA, Marketing
January 1, 2010 - January 1, 2012BSc, Biotechnology
January 1, 2006 - January 1, 2009Industry Experience
Software & Internet, Professional Services, Financial Services, Media & Entertainment, Education, Other
Skills
Experience Level
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