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I am Kirstie Wood, a Senior Digital Marketing Consultant based in Melbourne, Australia. I specialise in leading both digital and traditional marketing strategies—from launch campaigns to change management—grounded in business insights, data analysis and clearly defined outcomes. With over a decade in marketing and advertising, I’ve led cross-functional teams across the UK, NZ, and AU, driving lead generation, brand alignment and ROI across industries from SaaS to construction, travel and beauty. I’m comfortable at a strategic level and hands-on with execution, collaborating with clients, sales teams and executives to translate complex concepts into actionable plans that deliver measurable results.…I am Kirstie Wood, a Senior Digital Marketing Consultant based in Melbourne, Australia. I specialise in leading both digital and traditional marketing strategies—from launch campaigns to change management—grounded in business insights, data analysis and clearly defined outcomes. With over a decade in marketing and advertising, I’ve led cross-functional teams across the UK, NZ, and AU, driving lead generation, brand alignment and ROI across industries from SaaS to construction, travel and beauty. I’m comfortable at a strategic level and hands-on with execution, collaborating with clients, sales teams and executives to translate complex concepts into actionable plans that deliver measurable results.

Kirstie Wood

Marketing Strategist, Digital Marketer, Marketing Consultant, +2

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I am Kirstie Wood, a Senior Digital Marketing Consultant based in Melbourne, Australia. I specialise in leading both digital and traditional marketing strategies—from launch campaigns to change management—grounded in business insights, data analysis and clearly defined outcomes. With over a decade in marketing and advertising, I’ve led cross-functional teams across the UK, NZ, and AU, driving lead generation, brand alignment and ROI across industries from SaaS to construction, travel and beauty. I’m comfortable at a strategic level and hands-on with execution, collaborating with clients, sales teams and executives to translate complex concepts into actionable plans that deliver measurable results.…I am Kirstie Wood, a Senior Digital Marketing Consultant based in Melbourne, Australia. I specialise in leading both digital and traditional marketing strategies—from launch campaigns to change management—grounded in business insights, data analysis and clearly defined outcomes. With over a decade in marketing and advertising, I’ve led cross-functional teams across the UK, NZ, and AU, driving lead generation, brand alignment and ROI across industries from SaaS to construction, travel and beauty. I’m comfortable at a strategic level and hands-on with execution, collaborating with clients, sales teams and executives to translate complex concepts into actionable plans that deliver measurable results.

Available to hire

I am Kirstie Wood, a Senior Digital Marketing Consultant based in Melbourne, Australia. I specialise in leading both digital and traditional marketing strategies—from launch campaigns to change management—grounded in business insights, data analysis and clearly defined outcomes.

With over a decade in marketing and advertising, I’ve led cross-functional teams across the UK, NZ, and AU, driving lead generation, brand alignment and ROI across industries from SaaS to construction, travel and beauty. I’m comfortable at a strategic level and hands-on with execution, collaborating with clients, sales teams and executives to translate complex concepts into actionable plans that deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Marketing Strategist at JTB Studios

October 1, 2025 - Present

Providing multi-channel marketing strategies for client projects, including brand perception, relaunch initiatives, member advocacy/renewals, loyalty and lead generation. Positioning across platforms with organic, paid and owned channels; engaging with stakeholders to ensure campaigns align with business goals and deliver measurable outcomes.

Senior Marketing Manager at ACMI

July 1, 2025 - September 30, 2025

Led strategic marketing campaigns for exhibitions, programs and commercial initiatives to drive audience growth and engagement. Used audience insights and data analysis to create customer-focused marketing strategies and content plans; managed design teams and external agencies; oversaw budgeting, media planning and ROI evaluation.

Founder - Senior Digital Marketing Consultant at Campaign Core

February 1, 2023 - Present

Founded and led a digital marketing consultancy delivering cross-industry campaigns (B2B/B2C) with retainer, fixed-term and project work. Specialised in lead generation, GTM strategies, brand awareness, data-driven optimisation and change management across NZ & AU.

Director of Marketing at Scots College, NZ

June 1, 2022 - February 28, 2023

Led a team of 6 with a $250k budget; delivered a digital transformation strategy to the board; increased applications for enrolment, enhanced alumni engagement and donations; oversaw events, partnerships and campaign activity to sustain enrolment and funding.

Digital Marketing and SEO Specialist at Verifi Identity / GBG NZ & AU

April 1, 2021 - April 30, 2022

Built and implemented full-service multi-channel marketing strategy (SEO, content, PR, organic social, paid channels, email, events). Drove lead generation, increased web traffic, and upsold software add-ons to existing clients; produced SaaS product marketing content and demos.

Digital Marketing Strategist at OCS Facilities Management

August 1, 2020 - March 31, 2021

Delivered GTM lead generation for a SaaS product across nine sectors; optimised website and campaigns, led cross-functional teams, and improved organic presence with top Google rankings; managed multi-channel campaigns, content, PR and thought leadership.

Apprentice Public Relations Assistant at Purplex Marketing / Insight Data / Business Leader Magazine

June 1, 2015 - October 31, 2015

Supported PR distribution to industry outlets, built editor relationships, managed client social media, created blog content and reports; contributed to multi-client campaigns in a full-service digital marketing environment.