Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Christina Hoffmann, founder & CEO of Brandmind, where I blend psychology, neuroscience and behavioral science to drive better marketing and product decisions. I thrive in high-stakes environments, translating ambiguity into clear priorities and action, across product, strategy, operations and partnerships. Beyond business, I lead Exidion AI to build governance frameworks that safeguard human agency and decision integrity as AI speeds up. My work spans empirical research, psychometrics, AI governance, and cross-functional leadership — all aimed at aligning technology with human development and responsible governance.…I'm Christina Hoffmann, founder & CEO of Brandmind, where I blend psychology, neuroscience and behavioral science to drive better marketing and product decisions. I thrive in high-stakes environments, translating ambiguity into clear priorities and action, across product, strategy, operations and partnerships. Beyond business, I lead Exidion AI to build governance frameworks that safeguard human agency and decision integrity as AI speeds up. My work spans empirical research, psychometrics, AI governance, and cross-functional leadership — all aimed at aligning technology with human development and responsible governance.

Christina Hoffmann

AI Ethics Consultant, AI Strategy Consultant, Marketing Consultant, +3





I'm Christina Hoffmann, founder & CEO of Brandmind, where I blend psychology, neuroscience and behavioral science to drive better marketing and product decisions. I thrive in high-stakes environments, translating ambiguity into clear priorities and action, across product, strategy, operations and partnerships. Beyond business, I lead Exidion AI to build governance frameworks that safeguard human agency and decision integrity as AI speeds up. My work spans empirical research, psychometrics, AI governance, and cross-functional leadership — all aimed at aligning technology with human development and responsible governance.…I'm Christina Hoffmann, founder & CEO of Brandmind, where I blend psychology, neuroscience and behavioral science to drive better marketing and product decisions. I thrive in high-stakes environments, translating ambiguity into clear priorities and action, across product, strategy, operations and partnerships. Beyond business, I lead Exidion AI to build governance frameworks that safeguard human agency and decision integrity as AI speeds up. My work spans empirical research, psychometrics, AI governance, and cross-functional leadership — all aimed at aligning technology with human development and responsible governance.

Available to hire

I’m Christina Hoffmann, founder & CEO of Brandmind, where I blend psychology, neuroscience and behavioral science to drive better marketing and product decisions. I thrive in high-stakes environments, translating ambiguity into clear priorities and action, across product, strategy, operations and partnerships.

Beyond business, I lead Exidion AI to build governance frameworks that safeguard human agency and decision integrity as AI speeds up. My work spans empirical research, psychometrics, AI governance, and cross-functional leadership — all aimed at aligning technology with human development and responsible governance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

German

Fluent

Greek, Modern

Fluent

English

Fluent

French

Advanced

Work Experience

Founder & CEO at Brandmind GmbH

January 1, 2018 - Present

Consultancy and analytics company combining psychology, neuroscience and behavioral science to improve efficiency in marketing, sales and conversion rates for mainly B2C brands (e-commerce, luxury, banks, insurances, car dealers). Includes psychometric profiling, empirical research with ZHAW, development of AI psychometric recommendations and lecturing on applied neuromarketing.

Head of Marketing (B2C / B2B), Divisional Head at localsearch (Swisscom Directories AG)

March 1, 2014 - December 1, 2017

Disciplinary leadership of 20 employees; brand management for three brands; implementation of CRM and marketing automation; responsible for the entire B2B2C marketing budget (CHF 10M); launched product campaigns and apps, achieving significant increases in awareness and downloads.

Head of Business Transformation & Governance, Commercial Business & Brokers at Zurich Insurance Company

August 1, 2010 - February 1, 2014

Market monitoring, product proposition changes, and marketing/sales campaigns for brokers and agents; governed market-facing processes and events; internal/external communications and governance improvements.

Strategic Assistant to Chief Marketing Officer / Senior Project Manager at Zurich Insurance Company

August 1, 2010 - February 1, 2012

Advisory role to the CMO on strategic matters; led strategic projects in market management, and spearheaded the implementation of a lead management tool; contributed to development of new propositions such as Cyber Crime.

International Business Development, Manager CSO Affairs at Reutax AG

September 1, 2007 - July 1, 2010

Strategic market analysis and international expansion planning (markets including Germany, Austria, Switzerland, Russia, UAE); due diligence for potential M&A; setup of subsidiary operations; key account management for international clients.

Permanent Placement Sales, Senior Key Account Manager at Reutax AG

September 1, 2007 - September 1, 2008

Sales leadership, acquisition of new clients, and mentoring of staff; expanded Swiss network of applicants and supported end-to-end recruitment processes.

Member of the Strategic Planning Team at Reutax AG

September 1, 2007 - September 1, 2008

Defined corporate strategy, contributed to Balanced Scorecard development, supported ISO audit preparations, and identified process improvements and KPIs.

Founder & Architect – AI Governance & Human Intelligence Framework at Exidion AI

January 1, 2025 - Present

Founded a non-profit initiative creating a governance layer for advanced AI to protect human agency and decision integrity in high-speed environments. Designed a three-state governance model, defined consent-aware boundaries, and integrated insights from 15+ disciplines into an explainable governance framework. Positioned Exidion as a public-interest alternative to data-extractive AI models, ensuring ethical oversight without storing personal data.

Program Lead / Lecturer at HWZ (Hochschule Wirtschaft Zürich)

November 1, 2023 - April 30, 2024

Led a six-month education program CAS Marketing Technology & AI for Marketing Leaders; selected and managed lecturers; defined and implemented study program structure for mid-sized and corporate participants.

Head of Marketing (B2C / B2B), Divisional Head / Executive Management at localsearch (Swisscom Directories AG)

March 1, 2014 - December 31, 2017

Disciplinary leadership of 20 employees; brand management for local.ch, search.ch, localsearch; implemented CRM and Marketing Automation; managed a 10M CHF marketing budget; launched product campaigns and apps; developed corporate branding and digital style guides; expanded B2B data quality and content marketing.

Head of Business Transformation & Governance at Zurich Insurance Company

August 1, 2010 - February 28, 2014

Commercial Business & Brokers: market trend monitoring, product proposition development (e.g., Cyber Crime); led marketing concepts along the customer journey; plan and execute market/sales campaigns; managed broker events and internal/external communications; implemented governance for market-facing underwriting and staff training.

International Business Development, Manager of CSO Affairs at Reutax AG

September 1, 2007 - July 31, 2010

International representation of the CSO; internal advisory function for international issues of the CEO and CSO; market analysis across Germany, Austria, Switzerland, Russia and UAE; led due diligence for potential M&A; planned subsidiary openings (Russia); managed international budgets and weekly reporting; key account management on an international basis (e.g., UAE).