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I am an experienced leader in digital transformation and growth marketing, seeking a senior role to drive innovation and business development within dynamic global organizations. I thrive on turning data into actionable growth strategies, aligning marketing, sales, and product teams to accelerate revenue. With 20+ years of international experience across Europe, the Middle East, and Africa, I have led digital campaigns, built strategic partnerships, and mentored high-performing teams to deliver measurable business results. I am fluent in multiple markets and industries, including IT, education, real estate, media, and healthcare, and I empower cross-functional teams to execute ambitious digital transformation journeys.…I am an experienced leader in digital transformation and growth marketing, seeking a senior role to drive innovation and business development within dynamic global organizations. I thrive on turning data into actionable growth strategies, aligning marketing, sales, and product teams to accelerate revenue. With 20+ years of international experience across Europe, the Middle East, and Africa, I have led digital campaigns, built strategic partnerships, and mentored high-performing teams to deliver measurable business results. I am fluent in multiple markets and industries, including IT, education, real estate, media, and healthcare, and I empower cross-functional teams to execute ambitious digital transformation journeys.

George Davidian

Growth Marketer, Marketing Strategist, Product Marketer, +2

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I am an experienced leader in digital transformation and growth marketing, seeking a senior role to drive innovation and business development within dynamic global organizations. I thrive on turning data into actionable growth strategies, aligning marketing, sales, and product teams to accelerate revenue. With 20+ years of international experience across Europe, the Middle East, and Africa, I have led digital campaigns, built strategic partnerships, and mentored high-performing teams to deliver measurable business results. I am fluent in multiple markets and industries, including IT, education, real estate, media, and healthcare, and I empower cross-functional teams to execute ambitious digital transformation journeys.…I am an experienced leader in digital transformation and growth marketing, seeking a senior role to drive innovation and business development within dynamic global organizations. I thrive on turning data into actionable growth strategies, aligning marketing, sales, and product teams to accelerate revenue. With 20+ years of international experience across Europe, the Middle East, and Africa, I have led digital campaigns, built strategic partnerships, and mentored high-performing teams to deliver measurable business results. I am fluent in multiple markets and industries, including IT, education, real estate, media, and healthcare, and I empower cross-functional teams to execute ambitious digital transformation journeys.

Available to hire

I am an experienced leader in digital transformation and growth marketing, seeking a senior role to drive innovation and business development within dynamic global organizations. I thrive on turning data into actionable growth strategies, aligning marketing, sales, and product teams to accelerate revenue.

With 20+ years of international experience across Europe, the Middle East, and Africa, I have led digital campaigns, built strategic partnerships, and mentored high-performing teams to deliver measurable business results. I am fluent in multiple markets and industries, including IT, education, real estate, media, and healthcare, and I empower cross-functional teams to execute ambitious digital transformation journeys.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Greek, Modern

Advanced

Armenian

Advanced

French

Intermediate

Arabic

Beginner

Russian

Beginner

Work Experience

Digital Growth Marketing Consultant at HeDPAC Geneva (Remote)

October 1, 2024 - March 1, 2025

Led and executed a data-driven social media strategy, increasing follower growth by 500% in 3 months across LinkedIn and X. Developed cross-channel content strategies with the CEO and communications teams, designed visually compelling infographics to communicate the organization's mission, and oversaw the revamp and deployment of the official website to improve usability and SEO performance.

Global Business Development Manager at UNICAF Ltd

May 1, 2023 - July 1, 2024

Led global business development efforts, securing partnerships across governmental, non-profit, education, finance, aviation, and hospitality sectors to offer online higher education through scholarships. Built relationships with key decision-makers, delivered impactful sales presentations, identified and closed high-value leads, and mentored a regional team to drive growth. Analyzed market trends to identify opportunities and delivered data-driven sales reports.

Digital Marketing & Business Consultant at Various Clients

June 1, 2020 - April 1, 2023

Designed and executed targeted digital marketing campaigns on LinkedIn, Facebook, and Instagram to generate high-quality leads for real estate. Advised agents on growth hacking techniques and optimization of online presence to enhance lead generation and conversions.

Digital/Omnichannel Marketing Lead at HP Inc.

August 1, 2015 - May 1, 2020

Optimized product representation on retail and channel websites through brand-compliant digital content, launched the First Movers Advantage Program to boost presales, led acquisition/SEM/SEO efforts, and designed campaigns to maximize channel performance, including cross-selling and retention. Implemented new technologies to improve targeting and marketing optimization and streamlined social media management.

B2B Customer Support Team Lead at Sunny Systems GmbH

April 1, 2014 - November 1, 2014

Led the Customer Support Team for HP's flagship loyalty program, ensuring high-quality service and customer satisfaction for key accounts.

Digital Marketing Manager EMEA at Hewlett Packard (Contractor)

August 1, 2005 - August 1, 2014

Directed B2C and B2B online initiatives across social media, mobile, and email campaigns, managed a cross-functional digital team, and delivered timely and cost-effective projects. Managed Arabic deployment of HP.com for the Middle East and Africa, growing HP Kenya's social media following significantly, and optimized landing pages to improve the shopping experience and drive sales.

Founder at Find Advertising Ltd

January 1, 2005 - December 31, 2012

Digital agency providing consultancy and digital marketing services.

Co-Founder at Megaweb Ltd

January 1, 2001 - December 31, 2002

Web and Digital Marketing Agency.

Education

Mini MBA in Business Administration at International Business Management Institute (IBMI)

October 1, 2020 - October 1, 2021

Diploma of Technician Engineering (eq BSc) in Computer Science at Higher Technical Institute Nicosia, Cyprus

September 1, 1991 - June 1, 1995