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With more than 12 years of experience in digital content creation, marketing, and project management, I established and led a retail company in Switzerland. This endeavour enabled me to cultivate substantial expertise in writing, product storytelling, and customer experience. Versatile, inquisitive, and meticulous, I take pleasure in transforming ideas into articulate messages imbued with personality.…With more than 12 years of experience in digital content creation, marketing, and project management, I established and led a retail company in Switzerland. This endeavour enabled me to cultivate substantial expertise in writing, product storytelling, and customer experience. Versatile, inquisitive, and meticulous, I take pleasure in transforming ideas into articulate messages imbued with personality.

Laura Morallet

Content Creator, Brand Designer, Brand Strategist, +2

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With more than 12 years of experience in digital content creation, marketing, and project management, I established and led a retail company in Switzerland. This endeavour enabled me to cultivate substantial expertise in writing, product storytelling, and customer experience. Versatile, inquisitive, and meticulous, I take pleasure in transforming ideas into articulate messages imbued with personality.…With more than 12 years of experience in digital content creation, marketing, and project management, I established and led a retail company in Switzerland. This endeavour enabled me to cultivate substantial expertise in writing, product storytelling, and customer experience. Versatile, inquisitive, and meticulous, I take pleasure in transforming ideas into articulate messages imbued with personality.

Available to hire

With more than 12 years of experience in digital content creation, marketing, and project management, I established and led a retail company in Switzerland. This endeavour enabled me to cultivate substantial expertise in writing, product storytelling, and customer experience.

Versatile, inquisitive, and meticulous, I take pleasure in transforming ideas into articulate messages imbued with personality.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Language

French

Fluent

English

Advanced

German

Advanced

Italian

Advanced

Work Experience

Founder & Chief Executive Officer at Obsession Sàrl

January 1, 2013 - January 1, 2025

Established and grew an online cosmetics store in Switzerland; responsible for leadership, multi-channel digital communications strategy, content creation, events, KPI analysis, and end-to-end management including website, procurement, merchandising, HR, customer service, and logistics.

Junior Attorney & Trader at Nafora SA

January 1, 2010 - January 1, 2013

Social media administration (Instagram, Facebook, TikTok, YouTube); development of communication strategy and KPI analysis; retail and e-commerce; use of digital tools (Office, CMS, Canva, Notion, etc.).