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Hi, I’m Syafira Alya Hanifa, a full-stack Social Media Specialist based in South Jakarta. I help brands grow with end-to-end social media management, content creation, and data-driven digital strategy. I’ve built and scaled presence for small businesses and growing mid-sized companies across Instagram, YouTube, and TikTok, delivering compelling visuals and performance-driven campaigns. My approach blends creativity with analytics: I craft dynamic, data-driven marketing strategies, own projects from ideation to execution, and tune brand voice to match your audience. I’ve led platform activations on LinkedIn, YouTube, and TikTok; produced 100+ contents; collaborated with photographers and videographers; managed branding materials; and consistently increased reach and engagement for diverse clients.…Hi, I’m Syafira Alya Hanifa, a full-stack Social Media Specialist based in South Jakarta. I help brands grow with end-to-end social media management, content creation, and data-driven digital strategy. I’ve built and scaled presence for small businesses and growing mid-sized companies across Instagram, YouTube, and TikTok, delivering compelling visuals and performance-driven campaigns. My approach blends creativity with analytics: I craft dynamic, data-driven marketing strategies, own projects from ideation to execution, and tune brand voice to match your audience. I’ve led platform activations on LinkedIn, YouTube, and TikTok; produced 100+ contents; collaborated with photographers and videographers; managed branding materials; and consistently increased reach and engagement for diverse clients.

Syafira Alya Hanifa

Content Creator, Social Media Manager, Video Editor, +1

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Hi, I’m Syafira Alya Hanifa, a full-stack Social Media Specialist based in South Jakarta. I help brands grow with end-to-end social media management, content creation, and data-driven digital strategy. I’ve built and scaled presence for small businesses and growing mid-sized companies across Instagram, YouTube, and TikTok, delivering compelling visuals and performance-driven campaigns. My approach blends creativity with analytics: I craft dynamic, data-driven marketing strategies, own projects from ideation to execution, and tune brand voice to match your audience. I’ve led platform activations on LinkedIn, YouTube, and TikTok; produced 100+ contents; collaborated with photographers and videographers; managed branding materials; and consistently increased reach and engagement for diverse clients.…Hi, I’m Syafira Alya Hanifa, a full-stack Social Media Specialist based in South Jakarta. I help brands grow with end-to-end social media management, content creation, and data-driven digital strategy. I’ve built and scaled presence for small businesses and growing mid-sized companies across Instagram, YouTube, and TikTok, delivering compelling visuals and performance-driven campaigns. My approach blends creativity with analytics: I craft dynamic, data-driven marketing strategies, own projects from ideation to execution, and tune brand voice to match your audience. I’ve led platform activations on LinkedIn, YouTube, and TikTok; produced 100+ contents; collaborated with photographers and videographers; managed branding materials; and consistently increased reach and engagement for diverse clients.

Available to hire

Hi, I’m Syafira Alya Hanifa, a full-stack Social Media Specialist based in South Jakarta. I help brands grow with end-to-end social media management, content creation, and data-driven digital strategy. I’ve built and scaled presence for small businesses and growing mid-sized companies across Instagram, YouTube, and TikTok, delivering compelling visuals and performance-driven campaigns.

My approach blends creativity with analytics: I craft dynamic, data-driven marketing strategies, own projects from ideation to execution, and tune brand voice to match your audience. I’ve led platform activations on LinkedIn, YouTube, and TikTok; produced 100+ contents; collaborated with photographers and videographers; managed branding materials; and consistently increased reach and engagement for diverse clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Digital Creator at Ascend Professional Solutions

April 1, 2025 - November 1, 2025

Produced 100+ creative contents (graphics, photos, videos) to strengthen brand identity. Developed physical and conventional branding materials (banners, shirts, tote bags, stickers, business cards, etc.). Documented rope access training activities (national and international). Led activation of new digital platforms (LinkedIn, YouTube, TikTok) and increased reach/engagement on Instagram through strategic content planning and execution. Managed two major corporate accounts in Health & Safety Environment sector.

Content Creator at Freelance

August 1, 2023 - Present

Produced 300+ contents for TikTok and Instagram personal brand accounts. Built storylines based on briefs from major brands (e.g., Pocari Sweat, Birkenstock, Lemonilo, Cimory, etc.). Created brand-aligned content per provided concepts (Morinaga, Lemonilo, Mom's Recipe, etc.).

Social Media Manager at Kayana Creative Marketing Agency

October 1, 2024 - April 1, 2025

Developed social media strategies, oversaw content production, and provided monthly performance reports for managed brands (e.g., The Kana Kuta). Created social media handbooks aligned to brand briefs. Executed feed, stories, reels; wrote captions and optimized hashtags. Coordinated with photographers/videographers to produce cohesive visual content through moodboards.

Marketing Executive at Navala Beauty Lab

February 1, 2024 - July 1, 2024

Created and implemented digital ads on Instagram and TikTok with 90K+ content reach. Produced 100+ contents; planned and executed daily campaigns; collaborated with talent and KOLs to raise awareness and engagement.

Marketing Communication at Denara Duta Mandiri

December 1, 2022 - December 1, 2023

Developed Scope of Work guidelines, Creative Brief, and MOU for monthly endorsement programs. Maintained KOL database and monthly communications with KOLs. Produced effectiveness, engagement, and financial reports. Created campaign concepts and brand-face guidelines for distributors, resellers, and retailers. Assessed products for distribution and authored related content concepts.

Content Creator at Bali Art Supplies

July 1, 2021 - October 1, 2022

Generated monthly content ideas; prepared products for content shoots; produced content with artists and photographers; wrote captions and hashtags to maximize engagement; published content on Instagram and TikTok.