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I'm Katarzyna Obłoza, a communications and marketing leader focused on ophthalmology. I develop and execute brand, product and strategy initiatives to grow ophthalmic services, while aligning with business objectives and regulatory requirements. I build strong brand positioning, lead cross-functional teams, manage budgets, nurture KOLs and medical experts, and drive integrated digital, content and education strategies across channels. I love turning complex medical topics into clear, engaging messages that resonate with patients and professionals and deliver measurable results.…I'm Katarzyna Obłoza, a communications and marketing leader focused on ophthalmology. I develop and execute brand, product and strategy initiatives to grow ophthalmic services, while aligning with business objectives and regulatory requirements. I build strong brand positioning, lead cross-functional teams, manage budgets, nurture KOLs and medical experts, and drive integrated digital, content and education strategies across channels. I love turning complex medical topics into clear, engaging messages that resonate with patients and professionals and deliver measurable results.

Katarzyna Obłoza

Brand Strategist, Marketing Strategist, Content Strategist, +1

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I'm Katarzyna Obłoza, a communications and marketing leader focused on ophthalmology. I develop and execute brand, product and strategy initiatives to grow ophthalmic services, while aligning with business objectives and regulatory requirements. I build strong brand positioning, lead cross-functional teams, manage budgets, nurture KOLs and medical experts, and drive integrated digital, content and education strategies across channels. I love turning complex medical topics into clear, engaging messages that resonate with patients and professionals and deliver measurable results.…I'm Katarzyna Obłoza, a communications and marketing leader focused on ophthalmology. I develop and execute brand, product and strategy initiatives to grow ophthalmic services, while aligning with business objectives and regulatory requirements. I build strong brand positioning, lead cross-functional teams, manage budgets, nurture KOLs and medical experts, and drive integrated digital, content and education strategies across channels. I love turning complex medical topics into clear, engaging messages that resonate with patients and professionals and deliver measurable results.

Available to hire

I’m Katarzyna Obłoza, a communications and marketing leader focused on ophthalmology. I develop and execute brand, product and strategy initiatives to grow ophthalmic services, while aligning with business objectives and regulatory requirements.

I build strong brand positioning, lead cross-functional teams, manage budgets, nurture KOLs and medical experts, and drive integrated digital, content and education strategies across channels. I love turning complex medical topics into clear, engaging messages that resonate with patients and professionals and deliver measurable results.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

Polish

Fluent

English

Advanced

Work Experience

Head of Communications at Optegra Polska

January 1, 2025 - Present

Lead all corporate and product communications, brand management, and external/internal messaging for ophthalmology services. Develop and execute comprehensive brand and communications strategies aligned with business objectives and regulatory requirements. Oversee media relations, PR programs, and promotional/educational materials; manage cross-functional teams including marketing, medical affairs, and sales; ensure consistency of global brand guidelines; monitor market trends and campaign performance; analyze results and report to executive leadership. Build and maintain relationships with key opinion leaders (KOLs), ophthalmologists, optometrists, and medical experts; coordinate with KOLs to support product launches, education programs, and patient engagement initiatives. Manage marketing budget, vendor relationships, and timeline for campaigns and events; coordinate presence at medical congresses, industry events, and professional conferences. Lead digital, content and education ini

PR Specialist at Gedeon Richter

September 1, 2023 - December 2, 2024

Plan, implement and measure PR strategies for ophthalmology portfolio; manage media relations; coordinate press events; craft press releases, articles, and contributed content; develop crisis communications and reputation management; collaborate with internal teams and external agencies to maximize brand visibility and stakeholder engagement.

Public Relations Officer at Polish Federation of Patients Dial Transplant

January 1, 2011 - January 1, 2012

Developed and implemented PR and communications activities for dialysis and transplant patient advocacy; maintained relationships with media; produced informational materials; organized patient-focused events and campaigns.

Public Health Communications Officer at Ministry of Health of the Republic of Poland

January 1, 2010 - January 1, 2011

Led health communications and campaigns; coordinated with health agencies and partners; prepared press materials; contributed to public health messaging and policy communication.

Public Relations Officer at National Health Fund

January 1, 2008 - January 1, 2009

Public relations activities for the public health sector; media relations, events, and communications support for health programs and decisions.

Medical Records & Communications Specialist at Medicover

January 1, 2007 - January 1, 2008

Department of Medical Records; duties included developing and implementing media relations and communications plans for multiple projects, leading strategic campaigns, and supporting health communication activities.