Available to hire
Highly creative and detail-oriented fashion designer with over 9 years of experience in conceptualizing and developing unique, trendsetting designs for various genders. Adept at combining artistic vision with technical expertise to create fashion-forward collections that resonate with the target market.
Proven track record of delivering exceptional results through strong organizational skills, innovative design concepts, and an in-depth understanding of current industry trends, from trend research and storyboards to CAD drawings, tech packs, and managing critical-path garment development.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Work Experience
Designer - Kidswear at The Foschini Group - Jet Division
February 1, 2025 - PresentCreate look and feel for seasonal Kidswear merchandise based on global trends and lessons learned, including direction on silhouette, styling, fabric, print, and colour. Incorporate brand handwriting/personality into ranges and brief graphic designers/outwork teams on trend and branding direction. Present and develop key items for the Foschini retail team considering platform fabrics and price points. Monitor weekly sales and drive continuous developments throughout the season to ensure relevance to consumer demand. Produce comprehensive technical CAD drawings and tech packs for cost-effective, relevant product. Provide test options for new and improved product categories, and supply buying teams with brand-right, aspirational trend information. Manage the design process through the critical path by briefing patternmakers, collaborating with internal teams (merchandise, fabric, pattern, and sample room), and ensuring quality and cost targets meet retail customer satisfaction.
Designer - Kidswear (Fashion CAD Designer) at The Foschini Group - Jet Division
February 1, 2025 - PresentCreate look and feel for seasonal kidswear merchandise based on global trends, including direction on silhouette, styling, fabric, print and colour. Incorporate brand handwriting/personality into ranges and brief graphic designers and outwork teams on trend and branding direction. Develop key items for retail teams for upcoming seasons, considering platform fabrics and price points. Monitor weekly sales and drive continuous in-season developments to stay relevant to consumer demand. Produce comprehensive technical CAD drawings and tech packs for cost-effective, relevant product. Support test options for new product categories and iterations on existing product lines. Provide regular aspirational, brand-right trend information to buying teams. Manage the design process through the critical path, collaborating with patternmakers, merchandise, fabric, and sample room teams to ensure samples are executed and meet retail customer satisfaction for quality and costs.
Designer - Kidswear at The Foschini Group (Jet Division)
February 1, 2025 - PresentCreate look and feel for seasonal merchandise based on global trends and key lessons learned; incorporate brand handwriting into ranges; brief and manage design partners; present and develop key items for the upcoming season; monitor weekly sales and season developments; provide comprehensive CAD drawings and tech packs; develop new product categories and iterations; keep buying teams informed with trend information; manage the design process through brief to production with cross-functional teams to ensure quality and cost targets.
In-Season Designer (Fashion CAD Designer) - Kidswear at Mr Price Group – Apparel
February 1, 2019 - January 1, 2025With direction from the buying team, research trends and develop market-leading kidswear ranges, including big deals, key seasonal profiles, and elevated pieces aligned to the Mr Price customer. Identify and execute new product opportunities to ensure the brand leads the fashion market rather than follows. Use relevant sales data and insights to design commercially relevant, fashion-forward ranges. Create storyboards for each season and work closely with buying teams to shape departmental product direction in line with brand and divisional strategy. Support merchants as required, including attending product reviews and guiding range building. Collaborate across functions to clearly communicate the design vision. Create tech packs for garment production, including measurements, materials, trims, and construction details.
In-Season Designer (Fashion CAD Designer) Kidswear at MR Price Group – Apparel
February 1, 2019 - January 1, 2025Trend research, development and creation of market-leading ranges; identify and execute new product opportunities; design ranges using sales data and insights; create storyboards for each season; collaborate with buyers to shape product direction and ensure alignment with brand strategy; support merchants and attend product reviews; create tech packs for production including measurements, materials and trims.
Designer (Fashion CAD Designer) - Ladieswear at Mr Price Group – Apparel
June 1, 2018 - December 1, 2018Research trends, develop and create market-leading ladieswear ranges with direction from the buying team, including big deals, key seasonal profiles, and elevated pieces for the Mr Price customer. Identify and execute new product opportunities to position the brand as a fashion leader. Use sales data and insights to ensure commercial relevance while delivering fashion-forward designs. Create storyboards for each season, collaborate with buying teams on fresh product each season, and align the range to brand and divisional strategy. Support merchants for product reviews and range building. Collaborate across departments to communicate design direction and vision. Create tech packs including measurements, materials, trims, and construction details.
Designer at Blue Horizon Licensing
June 1, 2018 - December 1, 2018Work with retailers and licensees on product development through mood boards and mock-ups; conduct trend research for the SA market; CAD designs, strike-offs, pre-production and bulk samples; store visits and updates to style guides; collaborate with designers to meet targets; provide creative support for international presentations; branding for displays and licensing events.
Designer at Blue Horizon Licensing
June 1, 2015 - February 1, 2018Work with retailers and licensees on product development by creating mood boards and mock-ups to provide creative direction. Conduct trend research to stay current with international markets and adapt for the South African market. Manage product approvals through CAD designs, strike-offs, pre-production and bulk samples. Conduct store visits and create/update style guides for retailers and licensees. Collaborate with other designers to meet company targets and provide creative assistance for international presentations. Create branding for displays, invitations and other creative elements for the Licensing summit.
Junior Designer & Patternmaker at Spike Apparel
May 1, 2014 - May 1, 2015Trend forecasting; create CAD designs for retailers across genders; manage overseas samples and update sample register; create ranges and storyboards for each season; produce core boards and fashion packs; collaborate with buyers and other designers; translate designs into detailed patterns for construction; create detailed tech packs with measurements, seam allowances and construction details.
Junior Designer at Gemelli
February 1, 2014 - April 1, 2014Trend forecasting; create CAD designs for retailers across genders; manage overseas samples and update sample register; create ranges and storyboards for each season; develop core boards and fashion packs for clients; collaborate with buyers and other designers.
Education
Diploma in Fashion Design at Durban University of Technology
January 11, 2030 - January 7, 2026Grade 12 at Dlangezwa High School
January 11, 2030 - January 7, 2026Diploma in Fashion Design at Durban University of Technology
January 1, 2013 - January 1, 2013Grade 12 at Dlangezwa High School
January 1, 2009 - January 1, 2009Diploma in Fashion Design at Durban University of Technology
January 1, 2013 - August 5, 2026Grade 12 at Dlangezwa High School
January 1, 2009 - August 5, 2026Qualifications
Diploma in Fashion Design
January 11, 2030 - January 7, 2026Industry Experience
Retail, Manufacturing, Media & Entertainment, Professional Services, Consumer Goods
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