Social Media Executive and video/content editor with end-to-end ownership of social-first campaigns across Instagram, Pinterest, Twitter, and Tumblr. Skilled in planning content calendars, executing brand-aligned creatives, and optimizing engagement using performance insights. Experience spans luxury real-estate marketing and content operations, plus creative design work in education and fundraising settings. Proficient in short-form social video editing and visual consistency across brand touchpoints, with a strong understanding of audience behavior and lifestyle storytelling.

Rashini Chhanoiprt

Social Media Executive and video/content editor with end-to-end ownership of social-first campaigns across Instagram, Pinterest, Twitter, and Tumblr. Skilled in planning content calendars, executing brand-aligned creatives, and optimizing engagement using performance insights. Experience spans luxury real-estate marketing and content operations, plus creative design work in education and fundraising settings. Proficient in short-form social video editing and visual consistency across brand touchpoints, with a strong understanding of audience behavior and lifestyle storytelling.

Available to hire

Social Media Executive and video/content editor with end-to-end ownership of social-first campaigns across Instagram, Pinterest, Twitter, and Tumblr. Skilled in planning content calendars, executing brand-aligned creatives, and optimizing engagement using performance insights.

Experience spans luxury real-estate marketing and content operations, plus creative design work in education and fundraising settings. Proficient in short-form social video editing and visual consistency across brand touchpoints, with a strong understanding of audience behavior and lifestyle storytelling.

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Work Experience

Vice-President: Marketing & Communications at Satguru Builders
May 1, 2024 - Present
Lead end-to-end brand strategy, communication, and marketing execution for luxury real estate projects including Rendezvous and the upcoming landmark project. Act as the brand custodian and primary point of contact, coordinating between developers, internal teams, agencies, designers, videographers, and external vendors. Plan and execute integrated marketing campaigns across digital, on-ground, influencer, and PR touchpoints. Develop content strategies tailored for different platforms while ensuring brand consistency and tone of voice. Manage marketing budgets, timelines, and deliverables, ensuring high-quality output under tight deadlines. Track market trends, competitor activity, and consumer behavior to inform campaign direction. Brand & Marketing professional with hands-on experience in brand strategy, client servicing, content-led campaigns, and integrated marketing execution across real estate, lifestyle, F&B, hospitality, and social-impact brands. Currently leading Marketing & C
Social Media Executive at Teravarn a
May 1, 2023 - March 31, 2024
Independently managed daily social media operations across Instagram, Pinterest, Twitter, and Tumblr. Planned monthly content calendars aligned to brand objectives and conceptualized social-first campaign ideas. Coordinated with designers and founders to maintain brand tone and visual identity, analyzing performance insights to optimize content and engagement. Edited short-form social content optimized for Instagram engagement and reach. Edited reels, stories, BTS, and interviews using tools like iPhone and CapCut/InShot, producing real-time high-impact content with fast turnaround. Managed budgets, timelines, and deliverables while maintaining execution standards; owned campaign workflow from ideation to execution and ensured alignment with overall brand strategy.
Social Media Executive at Teravarna
May 1, 2023 - March 1, 2024
Independently managed daily social media operations across Instagram, Pinterest, Twitter, and Tumblr. Planned monthly content calendars aligned with brand objectives and seasonal campaigns. Conceptualized and executed social-first campaigns and content ideas. Coordinated with designers and founders to maintain brand tone and visual identity. Analyzed performance insights to optimize content and engagement.
Social Media Executive at Teravarna
December 20, 2022 - May 20, 2023
Assisted in handling day-to-day social media activities across multiple platforms. Supported content creation, scheduling, and basic community management. Contributed to campaign brainstorming and ideation sessions. Learned platform analytics, content planning, and brand communication fundamentals.
Social Media Intern at Teravarn a
December 1, 2022 - May 1, 2023
Assisted in handling day-to-day social media activities across multiple platforms. Supported content creation, scheduling, and basic community management. Contributed to campaign brainstorms and ideation sessions, and learned platform analytics, content planning, and brand communication fundamentals.
Design Intern at Ketto India
October 1, 2022 - March 1, 2023
Designed banners and creatives for live fundraising campaigns using Canva. Worked closely with the marketing team to support ongoing digital initiatives. Ensured adherence to brand and campaign guidelines.
Influencer, Content Creator & Freelance Creative (Ideation & Content)
January 1, 2022 - May 31, 2023
Independently ideated, executed, and delivered content shoots and photography for brands across lifestyle, F&B, hospitality, luxury, and real estate categories. Contributed to content concepts and shoot direction, aligning visuals with brand identity and campaign objectives. Collaborated closely with brand and marketing teams to translate briefs into social-first visual content. Assisted in-ground creative direction during shoots (framing, flow, and content requirements). Edited images using Adobe Photoshop (basic color correction and visual enhancement) and delivered platform-optimized content with understanding of social media formats and audience behavior.
Creative Sub-Head, Eureka (Student Scientific Magazine) at Eureka (Student Scientific Magazine)
September 1, 2020 - September 1, 2022
Designed magazine covers and internal layouts contributing directly to the publication’s visual identity. Owned end-to-end magazine design for selected editions, from concept to final output. Collaborated with editorial and content teams to translate scientific concepts into visually engaging layouts; supported social media content and promotional creatives for magazine releases. Ensured visual consistency, readability, and adherence to publication standards.
Creative Sub-Head (Student Scientific Magazine) at Eureka
September 1, 2020 - September 1, 2022
Designed magazine covers and internal layouts, contributing directly to the publication’s visual identity. Owned end-to-end magazine design for selected editions—from concept to final output. Collaborated with editorial and content teams to translate scientific concepts into visually engaging layouts. Supported social media content and promotional creatives for magazine releases, ensuring visual consistency, readability, and adherence to publication standards.
Design Intern at Ketto India
September 1, 2020 - September 1, 2022
Designed banners and creative assets for live fundraising campaigns using Canva. Worked closely with the marketing team to support ongoing digital initiatives and ensured adherence to brand and campaign guidelines.
Creative Sub-Head at Eureka (Student Scientific Magazine)
September 1, 2020 - September 1, 2022
Designed magazine covers and internal layouts, contributing directly to the visual identity of the publication. Took hands-on ownership of end-to-end magazine design, from concept to final output, for selected editions. Collaborated with editorial and content teams to translate scientific concepts into visually engaging layouts. Supported social media content and promotional creatives for magazine releases. Ensured visual consistency, readability, and adherence to publication standards.
Influencer, Content Creator & Freelance Creative (Ideation & Content)
January 1, 2020 - Present
Independently executed content shoots and photography for brands across lifestyle, F&B, hospitality, luxury, and real estate categories. Contributed to content ideation and shoot concepts, aligning visuals with brand identity and campaign objectives. Collaborated closely with brands and marketing teams to translate briefs into social-first visual content; assisted with creative direction during shoots. Edited images using Adobe Photoshop including basic color correction and visual enhancements, delivering platform-optimized content with strong understanding of social media formats and audience behavior.
Influencer, Content Creator & Freelance Creative (Ideation & Content) at Independent
January 1, 2020 - Present
Execute content shoots and photography for brands across lifestyle, F&B, hospitality, luxury, and real estate categories. Contribute to content ideation and shoot concepts, aligning visuals with brand identity and campaign objectives. Assist in on-ground creative direction during shoots, supporting framing, flow, and content requirements. Edit images using Adobe Photoshop, including basic color correction and visual enhancement. Deliver platform-optimized content with a strong understanding of social media formats and audience behavior.

Education

Bachelor of Science (B.Sc.) – Biomedical Science at NMIMS
January 1, 2020 - January 1, 2024
Bachelor of Science (B.Sc.) - Biomedical Science at N M I M S
January 1, 2020 - August 12, 2026
Bachelor of Science (B.Sc.) at N MIMs
January 1, 2020 - August 12, 2026

Qualifications

Final-year thesis project
January 1, 2020 - January 1, 2024
Final-Year Thesis (Independent Capstone Project)
January 1, 2020 - January 1, 2024

Industry Experience

Media & Entertainment, Real Estate & Construction, Professional Services, Education, Travel & Hospitality, Healthcare, Other