Available to hire
Hi, I’m Varun Thunuguntla, a growth and revenue leader with 16+ years of experience scaling digital DTC, B2B2C, subscription and MedTech businesses. I’ve owned full-funnel performance and P&L up to €18M, delivering +54% ARR growth and +21% YoY customer acquisition. I’m a hands-on operator who builds high-performing teams of up to 27 people across fast-growth startups, scale-ups and corporate environments.\n\nIn my recent roles at Sonova, IDAGIO and MeteoGroup, I’ve led digital transformation, built scalable lead magnets, optimized SEO and CRO, and aligned marketing with product, sales and finance for predictable revenue growth. I thrive on crafting customer-centric experiences, guiding omnichannel strategy, and turning data into measurable business results.
Language
English
Fluent
German
Advanced
French
Advanced
Hindi
Intermediate
Tamil
Intermediate
Telugu
Intermediate
Work Experience
Director Digital Marketing (HQ Role) at Sonova AG
January 1, 2022 - January 1, 2024Led marketing strategy and digital transformation for DTC medical devices, shaping CAC, ROAS, conversion and lifecycle management across paid, organic and CRM with 21% YoY growth in patient acquisition. Overseered a digital ecosystem overhaul across 6 brands in 17 markets, increasing lead volume by 23% by 2024. Built scalable lead magnets, optimized messaging and GTM, refined channel mix, and deployed automated lead nurturing for new products. Managed omnichannel demand generation, new product launches and brand awareness initiatives. Directed SEO, Content, CRO, Ecommerce, and Technical Marketing with a 27-person remote team for projects worth CHF 2.6M, delivering CHF 850K YoY SEO savings. Collaborated with executive leadership for revenue forecasting and platform strategy.
Marketing Director at Sonova Marketing GmbH
January 1, 2020 - January 1, 2022First C-level hire with full commercial ownership of 12-18M EUR per annum. Built and led a 27-person team across performance marketing, design, content, CRM, partnerships and social media. Managed CAC, conversion, lead quality and lifecycle performance; collaborated with Product, Sales and Customer Service on funnel analysis and UX optimization, increasing patient conversion by 13% YoY. Shaped ROI-driven integrated media strategy and brand-building activities, balancing budget between brand and performance goals. Regular board-level reporting on pipeline and revenue forecasting; led channel mix decisions and agency performance.
Marketing Director at IDAGIO GmbH
January 1, 2019 - January 1, 2020Developed app/web user acquisition strategy and positioning across 130 markets, driving Direct Response, CRM, Brand and offline/OOH efforts. Achieved top app store rankings and 15% MoM net subscriber growth through retention and pricing optimization. Directed a best-in-class performance marketing team to deliver 15% monthly subscriber growth and led cross-functional initiatives with Product, Biz Dev and Communications for partnerships with artists and institutions (e.g., Vienna Philharmonic).
BU Director - Global Consumer Growth at MeteoGroup GmbH (DTN)
January 1, 2016 - January 1, 2018P&L ownership and commercial growth of a global consumer BU; grew revenue from €840K to €1.3M annually. Increased ARR by 54% via DTC subscription, advertising and B2B2C white-label solutions (to BBC, RTL) and weather API partnerships (to Zalando). Managed 5 mobile apps and 14 EU websites, driving acquisition, engagement, conversion and retention through paid media, ASO, SEO and CRM-based CRO. Built ecosystem partnerships with Apple, Google, Amazon Alexa, and OEMs (Samsung, Haier).
Lead - Mobile Marketing at Aeria Games Europe GmbH
January 1, 2014 - January 1, 2015Managed a 4-person mobile marketing team launching multi-channel user acquisition campaigns for 3 titles (Poker, Football Manager, Trading Cards). Performed market and competitive analysis to optimize CLV/LTV and campaign performance. Planned and executed TV advertising campaigns based on LTV and GMV metrics, achieving 30% growth in user base through ProSieben advertising.
Mobile Marketing Manager at Zalando SE
January 1, 2012 - January 1, 2014Launched Zalando App (iOS/Android); grew app adoption through ASO and campaigns by ~70% YoY. Collaborated with Product and Operations to drive category leadership in 2013/2014. Conducted in-depth business analysis with marketing intelligence and data teams; built partnerships with OEMs for native integrations.
Corporate Sourcing Analyst – Contract Management/SRM at General Electric Company
January 1, 2011 - January 1, 2012Implemented Modular Systems communications; managed internal back-office. Developed supplier spend/delivery portal for efficient data exchange and contract management across GE European businesses. Delivered $1.5M in savings through contract management and process improvements; completed claw-back rebates (~$650K). Built SRM database, QBRs, and KPI scorecards for business heads.
AdWords Account Associate at Google Inc.
January 1, 2006 - January 1, 2009Managed a book of 55 fintech-focused accounts; drove revenue growth through campaign optimization, cross-selling of Google products, beta testing and performance reporting in QBRs. Contributed to projects quality and training; participated in recruitment and internship program leadership.
Education
Masters in International Business at Grenoble Ecole de Management
January 1, 2010 - January 1, 2012B.A. Economics at Loyola College, Chennai
January 1, 2003 - January 1, 2006Qualifications
Eiffel Scholarship (Bourse d'excellence)
January 11, 2030 - January 7, 2026Industry Experience
Media & Entertainment, Software & Internet, Healthcare, Gaming, Retail, Professional Services
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