Susan Mandal
I am a qualitative researcher working at the intersection of human interpretation and AI.
About
I am a qualitative researcher working at the intersection of human interpretation and AI. I regularly analyse transcripts using AI-supported tools to identify patterns, roles, and narrative structure, applying consistent frameworks to produce rigorous, high-quality insights.
Annotating conversational structure is a natural extension of my practice, helping teams see how dialogue shapes decisions and how to translate insights into strategic actions.
- 17 years' experience
- Joined January 2026
Languages
- EnglishFluent
- GermanIntermediate
- Spanish; CastilianFluent
Industry experience
- Consumer Goods
- Financial Services
- Retail
- Professional Services
- Healthcare
- Software & Internet
- Media & Entertainment
- Other
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Work experience· 6 roles
Advise organizations across tech, healthcare, FMCG, and insurance by conducting B2B research and expert interviews, blending foresight, qualitative methods, and AI tools to shape positioning, innovation, and strategic decisions.
Established and led a company-wide foresight and customer understanding program across B2C and B2B markets. Built the structure, rolled it out across functions, and supported teams in using emerging trends and customer needs to guide strategic planning. Highlights include building a forward-looking trend framework identifying 80+ micro-trends across 8 territories in under 3 months and developing a research platform with a CHF 400,000 investment.
Led brand and customer strategy across B2C and B2B markets. Shaped KPI frameworks, uncovered growth levers, and guided go-to-market plans with cross-functional teams and global vendors. Key achievements include global brand tracking across 24 markets with an 8-point lift in brand consideration; consumer insights learning plan; and commercial analytics to improve brand outcomes.
Education
Certifications and awards
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