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I am a qualitative researcher working at the intersection of human interpretation and AI. I regularly analyse transcripts using AI-supported tools to identify patterns, roles, and narrative structure, applying consistent frameworks to produce rigorous, high-quality insights. Annotating conversational structure is a natural extension of my practice, helping teams see how dialogue shapes decisions and how to translate insights into strategic actions.…I am a qualitative researcher working at the intersection of human interpretation and AI. I regularly analyse transcripts using AI-supported tools to identify patterns, roles, and narrative structure, applying consistent frameworks to produce rigorous, high-quality insights. Annotating conversational structure is a natural extension of my practice, helping teams see how dialogue shapes decisions and how to translate insights into strategic actions.

Susan Mandal

Data Scientist, AI Strategy Consultant, Data Analyst, +4

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I am a qualitative researcher working at the intersection of human interpretation and AI. I regularly analyse transcripts using AI-supported tools to identify patterns, roles, and narrative structure, applying consistent frameworks to produce rigorous, high-quality insights. Annotating conversational structure is a natural extension of my practice, helping teams see how dialogue shapes decisions and how to translate insights into strategic actions.…I am a qualitative researcher working at the intersection of human interpretation and AI. I regularly analyse transcripts using AI-supported tools to identify patterns, roles, and narrative structure, applying consistent frameworks to produce rigorous, high-quality insights. Annotating conversational structure is a natural extension of my practice, helping teams see how dialogue shapes decisions and how to translate insights into strategic actions.

Available to hire

I am a qualitative researcher working at the intersection of human interpretation and AI. I regularly analyse transcripts using AI-supported tools to identify patterns, roles, and narrative structure, applying consistent frameworks to produce rigorous, high-quality insights.

Annotating conversational structure is a natural extension of my practice, helping teams see how dialogue shapes decisions and how to translate insights into strategic actions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Intermediate

Spanish; Castilian

Fluent

Work Experience

Independent Consultant at NewtonX

July 1, 2025 - Present

Advise organizations across tech, healthcare, FMCG, and insurance by conducting B2B research and expert interviews, blending foresight, qualitative methods, and AI tools to shape positioning, innovation, and strategic decisions.

Head of Customer Strategy & Opportunity Insights at Zurich Insurance

May 1, 2020 - July 1, 2024

Established and led a company-wide foresight and customer understanding program across B2C and B2B markets. Built the structure, rolled it out across functions, and supported teams in using emerging trends and customer needs to guide strategic planning. Highlights include building a forward-looking trend framework identifying 80+ micro-trends across 8 territories in under 3 months and developing a research platform with a CHF 400,000 investment.

Global Senior Manager – Market Insights at Zurich Insurance

July 1, 2013 - May 1, 2020

Led brand and customer strategy across B2C and B2B markets. Shaped KPI frameworks, uncovered growth levers, and guided go-to-market plans with cross-functional teams and global vendors. Key achievements include global brand tracking across 24 markets with an 8-point lift in brand consideration; consumer insights learning plan; and commercial analytics to improve brand outcomes.

Consumer & Market Knowledge Manager at Procter & Gamble (Duracell)

September 1, 2009 - March 1, 2012

Led global product and market development focusing on innovation, customer needs, and market entry. Launched new products in Asia and conducted ethnographic research with extreme users to inform product design; credited with concepts exceeding benchmarks.

Consumer & Market Knowledge Associate Manager at Procter & Gamble

January 1, 2007 - September 1, 2009

Supported global product launches and in-store activation for haircare. Identified shopper barriers, improved shelf strategy, and contributed to award-winning product success. Led idea pipeline development and onboarding for interns and new hires.

Consumer & Market Knowledge Manager at Procter & Gamble

September 1, 2009 - March 1, 2012

Led global product and market development for Duracell, focusing on innovation, customer needs, and market entry. Delivered go-to-market strategies in Asia and launched new products based on user research.