Hi, I’m Dana Bayoun. I hold a Doctor of Business Administration and bring over 20 years of experience in pharmaceutical marketing, franchise management, digital transformation, strategic planning, and corporate communication across the Near East. I’ve led brand management, omnichannel marketing, training programs, and university teaching in Lebanon and abroad, and I’m passionate about turning insights into practical actions that drive growth and education.
I excel at building high-performing teams, developing CME digital programs and segmentation models, and supporting organizations through digital adoption and strategic execution. I enjoy mentoring students and professionals, and I’m committed to advancing healthcare marketing and education through hands-on programs, rigorous analysis, and collaborative leadership.
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hybrid mode learning about digital transformation in the health sector.
Speaker at many international congresses focused on digital transformation in the pharma sector and omnichannel.
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