Hi, I’m Dana Bayoun. I hold a Doctor of Business Administration and bring over 20 years of experience in pharmaceutical marketing, franchise management, digital transformation, strategic planning, and corporate communication across the Near East. I’ve led brand management, omnichannel marketing, training programs, and university teaching in Lebanon and abroad, and I’m passionate about turning insights into practical actions that drive growth and education. I excel at building high-performing teams, developing CME digital programs and segmentation models, and supporting organizations through digital adoption and strategic execution. I enjoy mentoring students and professionals, and I’m committed to advancing healthcare marketing and education through hands-on programs, rigorous analysis, and collaborative leadership.

Dana Bayoun

Hi, I’m Dana Bayoun. I hold a Doctor of Business Administration and bring over 20 years of experience in pharmaceutical marketing, franchise management, digital transformation, strategic planning, and corporate communication across the Near East. I’ve led brand management, omnichannel marketing, training programs, and university teaching in Lebanon and abroad, and I’m passionate about turning insights into practical actions that drive growth and education. I excel at building high-performing teams, developing CME digital programs and segmentation models, and supporting organizations through digital adoption and strategic execution. I enjoy mentoring students and professionals, and I’m committed to advancing healthcare marketing and education through hands-on programs, rigorous analysis, and collaborative leadership.

Available to hire

Hi, I’m Dana Bayoun. I hold a Doctor of Business Administration and bring over 20 years of experience in pharmaceutical marketing, franchise management, digital transformation, strategic planning, and corporate communication across the Near East. I’ve led brand management, omnichannel marketing, training programs, and university teaching in Lebanon and abroad, and I’m passionate about turning insights into practical actions that drive growth and education.

I excel at building high-performing teams, developing CME digital programs and segmentation models, and supporting organizations through digital adoption and strategic execution. I enjoy mentoring students and professionals, and I’m committed to advancing healthcare marketing and education through hands-on programs, rigorous analysis, and collaborative leadership.

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Language

Arabic
Fluent
English
Fluent
French
Advanced

Work Experience

Business Consultant (Project-Based) at OTD – Our Training Department (UK)
October 1, 2021 - Present
Business Unit / Franchise Manager at Sanofi Pharmaceuticals – Near East Region
April 1, 2017 - January 1, 2021
Product Manager / Near East at Sanofi
April 1, 1999 - April 1, 2017
Regional Product Manager at Algorithm
May 1, 1996 - April 1, 1999
Medical Representative at IPSEN
November 1, 1992 - May 1, 1996
Graduate Assistant at LAU
January 1, 1993 - December 1, 1995
Lecturer / Trainer at Lebanese American University (LAU)
October 1, 2024 - Present
Delivered four training cohorts in Pharmaceutical Marketing, AI in Pharma Sales & Marketing.
Part-Time Lecturer at Université La Sagesse (ULS)
September 1, 2024 - Present
Part-Time Lecturer at Université Saint-Joseph (USJ)
January 1, 2024 - Present
Part-Time Lecturer at Lebanese International University (LIU)
February 1, 2022 - Present
Business Unit / Franchise Manager at Sanofi – Near East Region
April 1, 2017 - January 1, 2021
Led strategic commercial planning for a €15M franchise across Lebanon, Jordan, Iraq, Kuwait, and Oman. Drove digital transformation and multichannel marketing, increased awareness and retention via partnerships and public health programs, managed brand lifecycle, forecasting, CRM, and e-visual aids; coached teams and developed CME digital programs, segmentation models, and digital personas. Active in Global Digital Marketing & Multi-Channel Engagement Group and Diversity & Integrity Focus Group.
Regional Product Manager at Sanofi
April 1, 1999 - April 1, 2017
Managed product portfolio for the Near East region, including under-license agreements and launches of several generic products.

Education

Doctor of Business Administration (DBA) at Swiss School of Business and Management
January 11, 2030 - January 1, 2024
M.Sc. Business Management at Lebanese American University (LAU)
January 11, 2030 - January 1, 1996
Teaching Diploma (Science & Math) at Lebanese American University (LAU)
January 11, 2030 - January 1, 1997
B.Sc. Chemistry at Lebanese American University (LAU)
January 11, 2030 - January 1, 1992
B.Sc. Chemistry at Lebanese American University (LAU)
January 1, 1992 - January 1, 1992
Teaching Diploma (Science & Math) at Lebanese American University (LAU)
January 1, 1997 - January 1, 1997
M.Sc. Business Management at Lebanese American University (LAU)
January 1, 1996 - January 1, 1996
Doctor of Business Administration (DBA) at Swiss School of Business and Management
January 1, 2024 - January 1, 2024

Qualifications

Business Consultant (SMDC)
January 11, 2030 - January 7, 2026
PRINCE II Project Management – Leading Minds
January 11, 2030 - January 7, 2026
Lean Six Sigma – Yellow Belt (IMC, 2020)
January 1, 2020 - January 7, 2026
Digital Marketing (Sanofi, 2014 & 2016)
January 1, 2014 - January 1, 2016
Marketing Modules (6 modules, Sanofi 2015–2017)
January 1, 2015 - January 1, 2017
Patient-Centric Approach Training (2018)
January 1, 2018 - January 7, 2026
Advanced Communication Skills (Sanofi)
January 11, 2030 - January 7, 2026
Management Consulting Essentials (2021)
January 1, 2021 - January 7, 2026
Various e-learning certifications (Stanford, Yale, Toronto; 2020)
January 1, 2020 - January 7, 2026
Lean Six Sigma – Yellow Belt
January 1, 2020 - January 7, 2026
Digital Marketing (Sanofi, 2014 & 2016)
January 1, 2014 - January 1, 2016
Marketing Modules (6 modules, Sanofi 2015–2017)
January 1, 2015 - January 1, 2017
Patient-Centric Approach Training
January 1, 2018 - January 1, 2018
PRINCE II Project Management – Leading Minds
January 11, 2030 - January 7, 2026
Business Consultant (SMDC)
January 11, 2030 - January 7, 2026
Management Consulting Essentials
January 1, 2021 - January 1, 2021
Digital Marketing (Stanford, Yale, Toronto e-learning certifications)
January 1, 2020 - January 1, 2020

Industry Experience

Healthcare, Life Sciences, Professional Services, Education, Manufacturing, Other
    paper E-Learning modules , digital transformation in pharma sector , AI in pharma marketing

    hybrid mode learning about digital transformation in the health sector.
    Speaker at many international congresses focused on digital transformation in the pharma sector and omnichannel.