hybrid mode learning about digital transformation in the health sector.
Speaker at many international congresses focused on digital transformation in the pharma sector and omnichannel.
- Marketing Consultant
- Marketing Strategist
DB
About
Hi, I’m Dana Bayoun. I hold a Doctor of Business Administration and bring over 20 years of experience in pharmaceutical marketing, franchise management, digital transformation, strategic planning, and corporate communication across the Near East. I’ve led brand management, omnichannel marketing, training programs, and university teaching in Lebanon and abroad, and I’m passionate about turning insights into practical actions that drive growth and education.
I excel at building high-performing teams, developing CME digital programs and segmentation models, and supporting organizations through digital adoption and strategic execution. I enjoy mentoring students and professionals, and I’m committed to advancing healthcare marketing and education through hands-on programs, rigorous analysis, and collaborative leadership.
- Joined January 2026
Skills· 4
Languages
- ArabicFluent
- EnglishFluent
- FrenchAdvanced
Industry experience
- Healthcare
- Life Sciences
- Professional Services
- Education
- Manufacturing
- Other
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Projects · 1
Work experience· 12 roles
Lecturer / Trainer · Lebanese American University (LAU)Oct 2024 – Present · 2 yrs 2 mos
Delivered four training cohorts in Pharmaceutical Marketing, AI in Pharma Sales & Marketing.
Part-Time Lecturer · Université La Sagesse (ULS)Sep 2024 – Present · 2 yrs 3 mos
Part-Time Lecturer · Université Saint-Joseph (USJ)Jan 2024 – Present · 2 yrs 11 mos
Part-Time Lecturer · Lebanese International University (LIU)Feb 2022 – Present · 4 yrs 10 mos
Business Consultant (Project-Based) · OTD – Our Training Department (UK)Oct 2021 – Present · 5 yrs 2 mos
Business Unit / Franchise Manager · Sanofi – Near East RegionApr 2017 – Jan 2021 · 3 yrs 10 mos
Business Unit / Franchise Manager · Sanofi Pharmaceuticals – Near East RegionApr 2017 – Jan 2021 · 3 yrs 10 mos
Regional Product Manager · SanofiApr 1999 – Apr 2017 · 18 yrs 1 mo
Education· 8
Doctor of Business Administration (DBA) · Swiss School of Business and Management2030 – 2024
M.Sc. Business Management · Lebanese American University (LAU)2030 – 1996
Teaching Diploma (Science & Math) · Lebanese American University (LAU)2030 – 1997
B.Sc. Chemistry · Lebanese American University (LAU)2030 – 1992
Certifications and awards· 17
Business Consultant (SMDC)2030 – 2026
PRINCE II Project Management – Leading Minds2030 – 2026
Lean Six Sigma – Yellow Belt (IMC, 2020)2020 – 2026
Digital Marketing (Sanofi, 2014 & 2016)2014 – 2016
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