I'm a results-driven marketing expert with 7+ years of experience delivering international marketing strategy, growth marketing, sales enablement, and marketing automation across global markets. I thrive on building scalable demand generation programs and aligning marketing with sales to drive revenue. I'm passionate about AI and automation, data-driven decision-making, stakeholder collaboration, and brand-building. I enjoy turning insights into actionable go-to-market plans and continually optimizing campaigns for growth.

Abhishek B R Raja Shekar

I'm a results-driven marketing expert with 7+ years of experience delivering international marketing strategy, growth marketing, sales enablement, and marketing automation across global markets. I thrive on building scalable demand generation programs and aligning marketing with sales to drive revenue. I'm passionate about AI and automation, data-driven decision-making, stakeholder collaboration, and brand-building. I enjoy turning insights into actionable go-to-market plans and continually optimizing campaigns for growth.

Available to hire

I’m a results-driven marketing expert with 7+ years of experience delivering international marketing strategy, growth marketing, sales enablement, and marketing automation across global markets. I thrive on building scalable demand generation programs and aligning marketing with sales to drive revenue.

I’m passionate about AI and automation, data-driven decision-making, stakeholder collaboration, and brand-building. I enjoy turning insights into actionable go-to-market plans and continually optimizing campaigns for growth.

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Experience Level

Expert
Expert
Intermediate

Language

English
Advanced

Work Experience

Growth Marketing Manager at Veeruby Inc
October 1, 2024 - December 31, 2025
Led B2B growth marketing and lead generation strategy; executed multi-channel GTM campaigns across event marketing, email marketing, inbound, outbound, paid ads, social, SEO, and ABM on LinkedIn; built CRM-based marketing automation workflows; developed value propositions and messaging; owned campaign performance analytics; enabled sales with pitch decks, case studies, landing pages, and nurture content; improved website performance via A/B testing and CRO; represented the company at marketing/networking events; managed website, press releases, Google My Business and social accounts.
HubSpot CRM Administrator at VDart
April 1, 2024 - September 30, 2024
Managed HubSpot CRM administration including configuration setup and onboarding; aligned Sales and Marketing, set up Deal Pipeline, Lead Scoring & Nurturing; trained BD teams on HubSpot and sales tools; created marketing automation campaigns to nurture leads and increase conversions; executed sales enablement strategies for a Sales team of about 180.
Digital Marketing Manager at InboundSys Web Galaxy Pvt Ltd
February 1, 2020 - March 31, 2024
Led digital marketing campaigns for global SMEs and enterprise businesses; implemented multi-channel GTM strategy and inbound marketing with paid ads, SEO, lead scoring, and marketing automation; enhanced CMS-based websites UI/UX and SEO; collaborated with content creators and designers; wrote/edited blogs, articles, case studies, newsletters; recruited and built a marketing/web development team of ~40; managed digital projects and collaborated with agencies/freelancers.
Digital Marketing Executive at Position² Inc
October 1, 2017 - February 29, 2020
Executed PPC and SEO, email and social media marketing; implemented lead segmentation, generation, and scoring; learned and implemented marketing automation tools (Marketo, HubSpot Marketing Hub); administered CRM and knowledge base; built buyer personas, customer journey, target audience and content calendar; planned media across online/print ads and budget; performed on/off-page SEO, link building, and guest blogging outreach; built landing pages and ran A/B tests for multiple variants.

Education

Master of Science (MSc) in Digital Marketing at University of Galway, Ireland
September 1, 2024 - September 1, 2025
Master of Business Administration (MBA) at Bangalore University
September 1, 2015 - September 1, 2017
Bachelor of Engineering (BE) - Electronics & Communication at VTU University, Mysore
June 1, 2011 - July 1, 2015

Qualifications

HubSpot Academy Certification: Inbound Marketing, Email Marketing, SEO, Social Media
January 11, 2030 - January 7, 2026
Google Certification: Google Analytics IQ4, Google Digital Unlock, Google Search Ads
January 11, 2030 - January 7, 2026
SEMrush Academy: Advanced SEO, Search Engine Marketing, Social Media Marketing
January 11, 2030 - January 7, 2026
Shopify Academy: Shopify Fundamentals, Shopify Admin, Conversion Rate Optimization
January 11, 2030 - January 7, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education, Retail