Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Jana Braam, a Marketing Automation expert focused on designing highly personalized, behavior-triggered communications. I have extensive experience with Eloqua and Marketo, and I’ve led CRM integrations with Salesforce and Dynamics to align marketing programs with sales outcomes. I enjoy building data-driven demand-gen programs and presenting KPI-based insights to leadership. I thrive at the intersection of traditional marketing tech stacks and AI capabilities, exploring generative content creation and agentic AI strategies to improve engagement and ROI. My portfolio includes work with CWT, 3M, Rockwell Automation, and Herzing University.…Hi, I’m Jana Braam, a Marketing Automation expert focused on designing highly personalized, behavior-triggered communications. I have extensive experience with Eloqua and Marketo, and I’ve led CRM integrations with Salesforce and Dynamics to align marketing programs with sales outcomes. I enjoy building data-driven demand-gen programs and presenting KPI-based insights to leadership. I thrive at the intersection of traditional marketing tech stacks and AI capabilities, exploring generative content creation and agentic AI strategies to improve engagement and ROI. My portfolio includes work with CWT, 3M, Rockwell Automation, and Herzing University.

Jana Braam

Graphic Designer, Copywriter, Content Creator, +2





Hi, I’m Jana Braam, a Marketing Automation expert focused on designing highly personalized, behavior-triggered communications. I have extensive experience with Eloqua and Marketo, and I’ve led CRM integrations with Salesforce and Dynamics to align marketing programs with sales outcomes. I enjoy building data-driven demand-gen programs and presenting KPI-based insights to leadership. I thrive at the intersection of traditional marketing tech stacks and AI capabilities, exploring generative content creation and agentic AI strategies to improve engagement and ROI. My portfolio includes work with CWT, 3M, Rockwell Automation, and Herzing University.…Hi, I’m Jana Braam, a Marketing Automation expert focused on designing highly personalized, behavior-triggered communications. I have extensive experience with Eloqua and Marketo, and I’ve led CRM integrations with Salesforce and Dynamics to align marketing programs with sales outcomes. I enjoy building data-driven demand-gen programs and presenting KPI-based insights to leadership. I thrive at the intersection of traditional marketing tech stacks and AI capabilities, exploring generative content creation and agentic AI strategies to improve engagement and ROI. My portfolio includes work with CWT, 3M, Rockwell Automation, and Herzing University.

Available to hire

Hi, I’m Jana Braam, a Marketing Automation expert focused on designing highly personalized, behavior-triggered communications. I have extensive experience with Eloqua and Marketo, and I’ve led CRM integrations with Salesforce and Dynamics to align marketing programs with sales outcomes. I enjoy building data-driven demand-gen programs and presenting KPI-based insights to leadership.

I thrive at the intersection of traditional marketing tech stacks and AI capabilities, exploring generative content creation and agentic AI strategies to improve engagement and ROI. My portfolio includes work with CWT, 3M, Rockwell Automation, and Herzing University.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Global Marketing Automation Specialist (Eloqua) at CWT

October 1, 2022 - July 1, 2025

Develop strategy, propose and execute outbound communications using Eloqua; present strategy and best practices to partners; create custom demand gen lead programs to CRM (OSC); propose and create data quality reports and execute clean-up programs; work with the Marketing Leadership team to develop KPI's and digital team processes

Marketing Automation Specialist (Eloqua) at 3M (Contract)

September 1, 2021 - April 1, 2022

Create emails, landing pages, and forms in platform; create lead flow programs to CRM (Salesforce); create and execute campaign performance reports

Marketing Lead – Automation and Email (Marketo) at The Crisis Prevention Institute

May 1, 2021 - September 1, 2021

Develop strategy, propose and execute outbound communications using Marketo; create emails, landing pages, and forms; propose, create, and execute lead scoring programs; create lead flow programs to CRM (Dynamics); create and execute campaign performance reports

Marketing Automation Specialist (Eloqua) at Rockwell Automation, Inc.

January 1, 2016 - May 1, 2021

Develop strategy, propose and execute outbound communications using Eloqua; create custom demand gen lead programs to CRM (Dynamics); propose and create data quality reports and execute clean-up programs; create, execute, and present campaign performance reports

Marketing Specialist (Eloqua) at Herzing University

October 1, 2014 - January 1, 2016

Propose and execute email, direct mail and text campaigns; report and present significant data across all campaigns

Behavioral Marketing-Activator (Eloqua) at Bader Rutter and Associates (Full-service agency, 250 employees)

December 1, 2013 - July 1, 2014

Propose and execute one-to-one marketing plans, including behavioral marketing; successfully manage and review data outputs; provide Return on Objective for all tactics proposed; run agency-wide Service Day program

Account Executive at Bader Rutter and Associates

January 1, 2011 - December 1, 2013

Propose and execute marketing plans; successfully manage both project budgets as well as divisional budgets; provide Return on Objective for all tactics