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Hi, I’m Michelle Holladay, a data-driven Senior Marketing Manager with over 10 years of experience crafting social media and email programs that drive growth. I excel at turning analytics into creative campaigns, building strong client relationships, and leading cross-functional teams to exceed targets. I’ve led multi-channel programs for diverse brands and non-profits, from influencer campaigns to DEI-focused outreach, and I’m passionate about turning insights into measurable results and positive community impact.…Hi, I’m Michelle Holladay, a data-driven Senior Marketing Manager with over 10 years of experience crafting social media and email programs that drive growth. I excel at turning analytics into creative campaigns, building strong client relationships, and leading cross-functional teams to exceed targets. I’ve led multi-channel programs for diverse brands and non-profits, from influencer campaigns to DEI-focused outreach, and I’m passionate about turning insights into measurable results and positive community impact.

Michelle Holladay

Marketing Strategist, Social Media Manager, Content Creator, +5

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Hi, I’m Michelle Holladay, a data-driven Senior Marketing Manager with over 10 years of experience crafting social media and email programs that drive growth. I excel at turning analytics into creative campaigns, building strong client relationships, and leading cross-functional teams to exceed targets. I’ve led multi-channel programs for diverse brands and non-profits, from influencer campaigns to DEI-focused outreach, and I’m passionate about turning insights into measurable results and positive community impact.…Hi, I’m Michelle Holladay, a data-driven Senior Marketing Manager with over 10 years of experience crafting social media and email programs that drive growth. I excel at turning analytics into creative campaigns, building strong client relationships, and leading cross-functional teams to exceed targets. I’ve led multi-channel programs for diverse brands and non-profits, from influencer campaigns to DEI-focused outreach, and I’m passionate about turning insights into measurable results and positive community impact.

Available to hire

Hi, I’m Michelle Holladay, a data-driven Senior Marketing Manager with over 10 years of experience crafting social media and email programs that drive growth. I excel at turning analytics into creative campaigns, building strong client relationships, and leading cross-functional teams to exceed targets.

I’ve led multi-channel programs for diverse brands and non-profits, from influencer campaigns to DEI-focused outreach, and I’m passionate about turning insights into measurable results and positive community impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Marketing Account Manager at CLEAResult

March 1, 2022 - March 1, 2025

Directed strategic residential marketing initiatives achieving 105% electric savings and 111% of natural gas savings in 2024. Developed hyper-targeted campaigns driving the highest program participation in four years and a 10% increase in savings versus 2023. Partnered with client and community-based organizations to deliver $3.7M in residential incentives, exceeding 2023 incentives and supporting DEI goals to deepen engagement in BIPOC, low-income, and rural communities. Orchestrated multi-channel rural residential campaigns increasing customer participation by 124% over 2023. Collaborated with community service organizations to drive referrals and onboarded 21 contractors through trainings. Managed creative scope and budget for contracts over $750k with minority-owned, women-owned, and/or veteran-owned subcontractors to support DEI objectives.

Marketing Campaign Manager at AspireIQ

April 1, 2021 - March 1, 2022

Planned, managed and executed multi-million-dollar influencer marketing campaigns for top-tier brands. Collaborated with over 6 million creators across multiple platforms. Negotiated contracts with influencers, managers, and talent agencies. Identified branding goals and scoped campaigns with timelines and deliverables aligned to KPIs and budgets. Owned client relationships and maintained SLAs. Created and presented executive-facing wrap-up reports with insights for future campaigns.

Lead Social Media Manager – Event Coordinator at Women Who Whiskey

May 1, 2020 - April 1, 2021

Managed social channels for two chapters in Seattle and San Francisco. Created content, improving engagement and growing followers by 10-20% per channel. Promoted tasting events via automated email campaigns to boost ticket sales for master distillers and global spirits. Collaborated with Chapter President and local businesses to ensure brand consistency. Partnered with nonprofits to donate a percentage of ticket sales.

Marketing Coordinator at Life360

July 1, 2019 - September 1, 2020

Created written copy for website, blog, and social networks; supported marketing operations for a globally deployed mobile app, including social media, email, and in-app messaging. Reported to PR Manager and VP of Marketing; provided updates on metrics, KPIs, and content. Collaborated with design team to develop engaging posts for platforms with up to 2.8M+ followers/likes.