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I am an award-winning Creative Content Producer with 10+ years of experience crafting scripted and non-scripted content across broadcast, OTT, and social media. I excel at developing, producing, and delivering original content on time and on budget, collaborating with crews and talent to bring ideas to life. I am known for creativity, versatility, resourcefulness, and adaptability, blending artistic vision with technical execution, managing end-to-end production, and driving innovative content across platforms such as television, streaming, and social media. I also draw on photography, photojournalism, and copy/script writing, with hands-on experience as a camera operator and editor.…I am an award-winning Creative Content Producer with 10+ years of experience crafting scripted and non-scripted content across broadcast, OTT, and social media. I excel at developing, producing, and delivering original content on time and on budget, collaborating with crews and talent to bring ideas to life. I am known for creativity, versatility, resourcefulness, and adaptability, blending artistic vision with technical execution, managing end-to-end production, and driving innovative content across platforms such as television, streaming, and social media. I also draw on photography, photojournalism, and copy/script writing, with hands-on experience as a camera operator and editor.

Lawrence Richards

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I am an award-winning Creative Content Producer with 10+ years of experience crafting scripted and non-scripted content across broadcast, OTT, and social media. I excel at developing, producing, and delivering original content on time and on budget, collaborating with crews and talent to bring ideas to life. I am known for creativity, versatility, resourcefulness, and adaptability, blending artistic vision with technical execution, managing end-to-end production, and driving innovative content across platforms such as television, streaming, and social media. I also draw on photography, photojournalism, and copy/script writing, with hands-on experience as a camera operator and editor.…I am an award-winning Creative Content Producer with 10+ years of experience crafting scripted and non-scripted content across broadcast, OTT, and social media. I excel at developing, producing, and delivering original content on time and on budget, collaborating with crews and talent to bring ideas to life. I am known for creativity, versatility, resourcefulness, and adaptability, blending artistic vision with technical execution, managing end-to-end production, and driving innovative content across platforms such as television, streaming, and social media. I also draw on photography, photojournalism, and copy/script writing, with hands-on experience as a camera operator and editor.

Available to hire

I am an award-winning Creative Content Producer with 10+ years of experience crafting scripted and non-scripted content across broadcast, OTT, and social media. I excel at developing, producing, and delivering original content on time and on budget, collaborating with crews and talent to bring ideas to life.

I am known for creativity, versatility, resourcefulness, and adaptability, blending artistic vision with technical execution, managing end-to-end production, and driving innovative content across platforms such as television, streaming, and social media. I also draw on photography, photojournalism, and copy/script writing, with hands-on experience as a camera operator and editor.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Commercial Production Supervisor at WFTS-TV, ABC Action News

August 1, 2013 - October 1, 2024

Supervised and directed the production workflow for local commercials and station-driven promotional content; aligned production processes and expectations between client stakeholders, the sales department, creative services, and commercial production teams. Led the creation of original, company-owned content for broadcast and digital platforms. Established protocols to maximize efficient communication between sales and production teams to ensure alignment of timelines and expectations. Managed the commercial production team, providing hands-on guidance and fostering a collaborative environment. Spearheaded revenue growth in OTT through cross-platform content like Behind the Scenes, increasing social engagement and viewership on the Tampa Bay Morning Blend and the ABC Action News Roku channel.

Producer & Director at Road to the Show Productions

January 1, 2007 - August 1, 2013

Served in multiple roles to deliver original scripted and non-scripted television and video content, including writer, producer, director, screenwriter, camera operator, grip/electric, and editor. Built valuable relationships with Tampa-based and LA-based clients, producers, and production companies. Generated continuous revenue by attending local and national events and cultivating partnerships with key industry stakeholders.