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I am Valeria Mikela Cabanas Soto, a Social Media Manager and Digital Strategist with experience managing social media accounts for public institutions and commercial brands. I craft content strategies and manage communities across multiple platforms to drive engagement and growth. I specialize in content strategy, organic growth, analytics, and digital campaigns, and I bring a strong analytical and creative approach with proven results in engagement, reach, and audience growth.…I am Valeria Mikela Cabanas Soto, a Social Media Manager and Digital Strategist with experience managing social media accounts for public institutions and commercial brands. I craft content strategies and manage communities across multiple platforms to drive engagement and growth. I specialize in content strategy, organic growth, analytics, and digital campaigns, and I bring a strong analytical and creative approach with proven results in engagement, reach, and audience growth.

Valeria Mikela Cabanas Soto

Social Media Manager, Content Creator, Marketing Strategist, +2

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I am Valeria Mikela Cabanas Soto, a Social Media Manager and Digital Strategist with experience managing social media accounts for public institutions and commercial brands. I craft content strategies and manage communities across multiple platforms to drive engagement and growth. I specialize in content strategy, organic growth, analytics, and digital campaigns, and I bring a strong analytical and creative approach with proven results in engagement, reach, and audience growth.…I am Valeria Mikela Cabanas Soto, a Social Media Manager and Digital Strategist with experience managing social media accounts for public institutions and commercial brands. I craft content strategies and manage communities across multiple platforms to drive engagement and growth. I specialize in content strategy, organic growth, analytics, and digital campaigns, and I bring a strong analytical and creative approach with proven results in engagement, reach, and audience growth.

Available to hire

I am Valeria Mikela Cabanas Soto, a Social Media Manager and Digital Strategist with experience managing social media accounts for public institutions and commercial brands. I craft content strategies and manage communities across multiple platforms to drive engagement and growth.

I specialize in content strategy, organic growth, analytics, and digital campaigns, and I bring a strong analytical and creative approach with proven results in engagement, reach, and audience growth.

Skills

Microsoft Excel

Canva

Experience Level

Microsoft Excel

Expert

Canva

Intermediate

Language

English

Fluent

Italian

Beginner

Work Experience

Senior Community Manager at Municipality of La Molina

September 1, 2025 - December 1, 2025

Developed and executed multi-platform content strategies (Instagram, Facebook, TikTok, X); managed daily publishing, moderation, and community engagement; handled digital crisis communication and direct citizen interaction; delivered monthly performance reports with KPI analysis and strategic insights; increased organic followers by over 8,000 and achieved +36.9% monthly reach growth.

Marketing & Social Media Executive at Momenti Gelateria

December 1, 2023 - April 1, 2025

Designed and implemented social media and content strategies aligned with commercial campaigns; managed influencer collaborations and co-branding campaigns; optimized editorial calendar and high-performance content formats; led brand rebranding across digital and physical touchpoints; increased average engagement by 30% and web sales by 25% YoY.

Marketing Intern (Social Media) at VICI S.A.C

May 1, 2023 - November 1, 2023

Created social media and web content based on digital trends; planned publication calendars and supported user engagement strategies; contributed to sustained growth in active platform users.