Available to hire
I am a results-driven marketing professional with over 4 years of experience in developing and executing data-driven marketing strategies that elevate brand visibility, engagement, and sales.
I am skilled in digital marketing, social media management, content creation, SEO, paid advertising, content writing, and data analytics across diverse industries. I excel at managing multi-channel campaigns, optimizing digital performance, and building strong brand identities through creative storytelling and strategic planning. I enjoy collaborating with cross-functional teams to achieve measurable business growth.
Skills
Experience Level
Work Experience
Marketing Coordinator at Boundary Oasis General & Convenience Store
June 1, 2025 - PresentDesigned targeted promotional campaigns (Christmas, Boxing Day, New Year) through Canva that boosted sales by 60% and customer engagement by 45%. Identified high-demand 40+ products through communities and social media platforms (Facebook, TikTok, and Instagram) leading to increased inventory turnover by 30%. Implemented dynamic pricing models (Psychological Pricing, Bundle Pricing, Demand-based pricing and Competitive Based Pricing) on consumer insights, feedback and data analysis improving profit margins by 30%.
Social Media Manager at Alpha -H
April 1, 2025 - July 1, 2025Developed brand positioning techniques through verbal, written and visual content across social media channels and increased followers and reach by 35%. Collaborated with the marketing team on campaign management to align content with product launches, seasonal initiatives, and sales objectives to boost conversion rate. Created and edited 80+ SEO-optimised content, including blog posts, website copy, product descriptions, emails, and social media content. Oversaw organic social media strategy results with a 45% increase in engagement.
Social Media & Content Creator at Tint Guru Melbourne
December 1, 2024 - April 1, 2025Shot and edited dynamic 20+ video content highlighting car tinting processes, driving increased audience interest and inquiries by 50%. Improved social media strategies to increase reach and conversions by 30%. Scheduled and generated 30+ content pieces for social media (Facebook & Instagram) for engagement growth by 60%. Applied Paid Advertisement strategy to increase CPC, CTR & ROAS by 120%.
Digital Marketing Executive at Disrupt.com (formerly Gaditek)
December 1, 2022 - October 1, 2024Enhanced Website Traffic through Reddit and optimized SEO strategies (keyword research, meta tags), leading to increase in organic traffic by 80%. Expanded online reach and grew social media audience by 75% across Instagram, TikTok, YouTube, and LinkedIn through engaging content strategies. Used Google Analytics, Console, SEMrush, and Ahrefs for data-driven optimization to improve impressions, CTR and efficiency by 90%. Scheduled 80+ blog posts on WordPress to maintain website content frequency. Collaborated with cross-functional team to streamline workflow. Researched high-volume keywords and trending keywords through Google Trends and various keyword research tools to improve SERP visibility. Identified 100+ page indexing, core web vitals, mobile usability and breadcrumbs issues.
Marketing Specialist at Sybrid Pvt Ltd – A Lakson Group
May 1, 2020 - November 1, 2022Developed and implemented a social media strategy that aligns with brand and client goals. Maintained a content calendar on Google Sheet to ensure timely and consistent posting. Managed and grew an active online community by 70% by responding to comments, DMs, and inquiries in a professional and timely manner. Proactively monitor channels for brand mentions, trending conversations, and engagement opportunities. Utilized Ads Manager and Meta Business Suite to drive conversions by 55% and tracked sales data with reporting in Google Sheets.
Education
Bachelor of Science in Materials Engineering at NED University of Engineering & Technology, Pakistan
January 11, 2030 - January 8, 2026Master of Business Administration in Marketing at SZABIST University, Pakistan
January 11, 2030 - January 8, 2026Qualifications
Social Media Marketing
January 11, 2030 - January 8, 2026PPC Marketing
January 11, 2030 - January 8, 2026Industry Experience
Retail, Software & Internet, Media & Entertainment, Professional Services, Education
Skills
Experience Level
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