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I am an accomplished paid media professional with a passion for helping businesses thrive through an omni-channel approach and strategy. I have a track record of launching and scaling multi-channel paid media programs across industries, optimizing budgets to maximize ROI. In my spare time I enjoy martial arts, especially Brazilian Jiu-Jitsu (BJJ). I have studied it for 11 years and hold a brown belt, regularly competing across the globe in cities like Rio de Janeiro, NYC, Amsterdam, Lisbon and London. In 2022 I won the IBJJF London Open Championship, underscoring my commitment to discipline, focus and continuous improvement.…I am an accomplished paid media professional with a passion for helping businesses thrive through an omni-channel approach and strategy. I have a track record of launching and scaling multi-channel paid media programs across industries, optimizing budgets to maximize ROI. In my spare time I enjoy martial arts, especially Brazilian Jiu-Jitsu (BJJ). I have studied it for 11 years and hold a brown belt, regularly competing across the globe in cities like Rio de Janeiro, NYC, Amsterdam, Lisbon and London. In 2022 I won the IBJJF London Open Championship, underscoring my commitment to discipline, focus and continuous improvement.

Spencer Wells

Growth Marketer, Digital Marketer, PPC Manager, +2

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I am an accomplished paid media professional with a passion for helping businesses thrive through an omni-channel approach and strategy. I have a track record of launching and scaling multi-channel paid media programs across industries, optimizing budgets to maximize ROI. In my spare time I enjoy martial arts, especially Brazilian Jiu-Jitsu (BJJ). I have studied it for 11 years and hold a brown belt, regularly competing across the globe in cities like Rio de Janeiro, NYC, Amsterdam, Lisbon and London. In 2022 I won the IBJJF London Open Championship, underscoring my commitment to discipline, focus and continuous improvement.…I am an accomplished paid media professional with a passion for helping businesses thrive through an omni-channel approach and strategy. I have a track record of launching and scaling multi-channel paid media programs across industries, optimizing budgets to maximize ROI. In my spare time I enjoy martial arts, especially Brazilian Jiu-Jitsu (BJJ). I have studied it for 11 years and hold a brown belt, regularly competing across the globe in cities like Rio de Janeiro, NYC, Amsterdam, Lisbon and London. In 2022 I won the IBJJF London Open Championship, underscoring my commitment to discipline, focus and continuous improvement.

Available to hire

I am an accomplished paid media professional with a passion for helping businesses thrive through an omni-channel approach and strategy. I have a track record of launching and scaling multi-channel paid media programs across industries, optimizing budgets to maximize ROI.

In my spare time I enjoy martial arts, especially Brazilian Jiu-Jitsu (BJJ). I have studied it for 11 years and hold a brown belt, regularly competing across the globe in cities like Rio de Janeiro, NYC, Amsterdam, Lisbon and London. In 2022 I won the IBJJF London Open Championship, underscoring my commitment to discipline, focus and continuous improvement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Paid Media Account Manager at Run Ads Limited (Self Employed)

January 1, 2019 - July 1, 2024

Led end-to-end paid media strategy and execution for clients across multiple industries, including Gambling, E-commerce, FinTech, and Real Estate. Conducted audience targeting and ad creative A/B testing to optimize performance and gather learnings. Maintained relationships with platform account reps such as Meta. Provided weekly and quarterly performance updates and forecasts for current and future activity. Drove account profitability by tracking billable hours and resource utilization against client fees, proactively identifying cross-sell opportunities, and supporting year-on-year client retention and renewals. Implemented Looker Studio automated reporting across clients, reducing manual reporting time and enabling scalable insight across accounts.

Senior Paid Media Account Manager at Active Win Marketing Agency

January 1, 2020 - July 1, 2024

Led end-to-end paid media and web development for clients across multiple industries including Sports/Gaming, E‑commerce, FinTech, and Real Estate. Managed budgets over $14M in ad spend; developed and executed omni-channel digital strategies (Paid Social, PPC, Programmatic, Display) and led A/B testing to maximize ROI. Maintained strong relationships with platform reps and delivered weekly/quarterly performance updates and forecasts. Prepared pitches for new clients, optimized landing pages, and drove client retention and cross-sell opportunities. Implemented Looker Studio automated reporting across Active Win clients, saving substantial team hours. In addition, achieved recognition in Brazilian Jiu-Jitsu, including winning the IBJJF London Open Championship in 2022.

Senior Paid Media Manager (UFC Fight Pass, UFC BJJ & Power Slap) at WePlay Sports Marketing Agency

July 1, 2024 - Present

Lead end-to-end paid media for high-profile sports brands, managing client budgets and KPIs, implementing omni-channel strategies (Meta, Google, PPC, YouTube), running A/B tests, and delivering weekly/quarterly performance updates and forecasts. Developed profitability models, fostered client relationships, and identified cross-sell opportunities to support sustainable growth.

Senior Paid Media Account Manager at Run Ads Limited

January 1, 2019 - July 1, 2024

Started and scaled multiple own e-commerce stores/brands from £0 to £400K+ revenue in under six months. Led end-to-end paid media and web development work for clients across various industries, including Combat Sports (BJJFanatics & BJJ gyms), E-commerce, and B2B/B2C lead generation. Implemented data-driven optimization to maximize ROI and drive growth.