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I help businesses make sense of their story and simplify their path to profit. With over two decades of experience as a Creative Director and UI/UX specialist, I blend the art of storytelling with the science of Conversion Rate Optimization (CRO). I work with nearly all platforms and even still hand code responsive websites when needed. From ensuring ADA accessibility to leading high-performing creative teams, I specialize in turning stagnant digital assets into high-growth engines. If you’re looking to align your creative work with a winning business strategy, let’s build something exceptional.…I help businesses make sense of their story and simplify their path to profit. With over two decades of experience as a Creative Director and UI/UX specialist, I blend the art of storytelling with the science of Conversion Rate Optimization (CRO). I work with nearly all platforms and even still hand code responsive websites when needed. From ensuring ADA accessibility to leading high-performing creative teams, I specialize in turning stagnant digital assets into high-growth engines. If you’re looking to align your creative work with a winning business strategy, let’s build something exceptional.

Eric C. Kinsey

Creative Director, UI Designer, UX Designer, +2

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I help businesses make sense of their story and simplify their path to profit. With over two decades of experience as a Creative Director and UI/UX specialist, I blend the art of storytelling with the science of Conversion Rate Optimization (CRO). I work with nearly all platforms and even still hand code responsive websites when needed. From ensuring ADA accessibility to leading high-performing creative teams, I specialize in turning stagnant digital assets into high-growth engines. If you’re looking to align your creative work with a winning business strategy, let’s build something exceptional.…I help businesses make sense of their story and simplify their path to profit. With over two decades of experience as a Creative Director and UI/UX specialist, I blend the art of storytelling with the science of Conversion Rate Optimization (CRO). I work with nearly all platforms and even still hand code responsive websites when needed. From ensuring ADA accessibility to leading high-performing creative teams, I specialize in turning stagnant digital assets into high-growth engines. If you’re looking to align your creative work with a winning business strategy, let’s build something exceptional.

Available to hire

I help businesses make sense of their story and simplify their path to profit. With over two decades of experience as a Creative Director and UI/UX specialist, I blend the art of storytelling with the science of Conversion Rate Optimization (CRO). I work with nearly all platforms and even still hand code responsive websites when needed.

From ensuring ADA accessibility to leading high-performing creative teams, I specialize in turning stagnant digital assets into high-growth engines. If you’re looking to align your creative work with a winning business strategy, let’s build something exceptional.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Language

English

Fluent

Work Experience

Chief Creative Officer (Founder) at Strategic Design Studio, LLC

June 1, 2024 - Present

Founded a specialized consultancy focusing on UX-driven website design, analytics, market research, content strategy, and CRO. Delivered high-impact data-driven recommendations to optimize clients' website conversions; increased Add-to-Cart rate and overall revenue for multiple projects. Identified high-impact customer segments through market research to deploy personalized content strategies, boosting conversion efficiency. Collaborated with multi-disciplinary teams across diverse clients to improve usability, performance, messaging, and conversion opportunities.

Creative Director / CRO Consultant / CTO at JumpFly, Inc.

October 1, 2022 - May 31, 2024

Developed standard process for a department focused on website design, UI/UX audits, content strategy analysis, and CRO testing. Consulted with 10-15 clients per month providing recommendations for website conversions and advertising content strategies. Collaborated with the executive team on day-to-day and YOY department goals. Searched out and interviewed candidates to expand the department. Implemented an effective conversion rate optimization audit/upgrade process resulting in A/B tests with substantial impact to CVR, ROAS and overall revenue for multiple clients. Created a centralized testing documentation library and learning history to ensure ongoing iterative success across 10-15 monthly clients.

Director of Design/Marketing at VisionFriendly.com, Yorkville, IL

August 1, 2007 - September 1, 2012

Created company brand, content strategy and websites. Documented design manual to define standard practices for the agency. Developed Quality Control department and trained team members in testing needs for pre/post-launch quality standards, as well as ADA compliance standards. Managed a team of 7 designers in a collaborative waterfall style project management framework. Developed a video production team to run live events, product shoots and other special productions. Collaborated with business owners to craft strategies for marketing and branding their businesses.

Branch Manager / Web Designer / SEO at VisionFriendly NC, Asheville, NC

March 1, 2006 - September 1, 2007

Opened and managed our first satellite office in North Carolina. Began developing business in this new market via networking and public speaking. Researched and documented our SEO methodology and trained staff on implementation of these techniques.

Web Designer at VisionFriendly.com, Sugar Grove, IL

February 28, 2005 - February 28, 2006

Created custom websites for clients in a variety of industries. Developed custom photo shoot graphic prototypes for clients. Converted graphics into responsive HTML and collaborated with the programming team to implement advanced features.