Azucena Lara Ruiz

Act as global marketing operations partner across 20+ business units, translating strategic initiatives into executable workflows, delivery plans, and scalable operating standards. Led the transformation of fragmented global marketing execution into standardized content, lifecycle, and deployment frameworks, improving delivery speed, consistency, and compliance. Supported AI-assisted content and process optimization by evaluating tooling, identifying automation opportunities, and embedding AI into existing marketing workflows. Implemented unified gated-content and campaign architectures, improving asset consistency, attribution accuracy, and reporting reliability. Executed rigorous QA, peer/BU-review checks, and deployment validation to ensure data integrity and a high-quality user experience prior to launch. Built standardized dashboards and intake workflows to improve visibility, reduce turnaround time, and support operational decision-making. Created detailed solution design documen

Supported Marketo implementation and migration, including program structure, templates, segmentation, and deliverability best practices. Built analytical dashboards (Excel, Data Studio, Power BI) to assess funnel performance and campaign impact. Partnered with marketing and sales teams to refine lifecycle flows and ABM support programs, improving lead quality and sales readiness.

Administered HubSpot CRM, designing lifecycle automations, lead scoring models, and nurture streams that drove a 145% increase in MQL→SQL conversion. Implemented standardized SOPs and process maps to improve cross-team handoffs and reduce manual rework by ~50%. Managed webinars and integrated campaigns end-to-end, ensuring deployment readiness, QA, and consistent performance reporting.