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Hi, I'm Azucena Lara Ruiz. I'm a Global Marketing Operations professional with 6+ years of experience driving executional excellence across multi-region marketing organizations. I design scalable operating models for content delivery, lifecycle execution, analytics coordination, and data governance in complex global environments. I pride myself on intake management, asset readiness, quality assurance, cross-functional coordination, and performance reporting—enabling strategy teams to focus on high-impact initiatives. I have led global rollouts across regions with regulatory requirements, and I continually pursue automation and AI-enabled tooling to improve speed, quality, and measurable outcomes.…Hi, I'm Azucena Lara Ruiz. I'm a Global Marketing Operations professional with 6+ years of experience driving executional excellence across multi-region marketing organizations. I design scalable operating models for content delivery, lifecycle execution, analytics coordination, and data governance in complex global environments. I pride myself on intake management, asset readiness, quality assurance, cross-functional coordination, and performance reporting—enabling strategy teams to focus on high-impact initiatives. I have led global rollouts across regions with regulatory requirements, and I continually pursue automation and AI-enabled tooling to improve speed, quality, and measurable outcomes.

Azucena Lara Ruiz

Marketing Automation Specialist, Marketer, Marketing Strategist, +4

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Hi, I'm Azucena Lara Ruiz. I'm a Global Marketing Operations professional with 6+ years of experience driving executional excellence across multi-region marketing organizations. I design scalable operating models for content delivery, lifecycle execution, analytics coordination, and data governance in complex global environments. I pride myself on intake management, asset readiness, quality assurance, cross-functional coordination, and performance reporting—enabling strategy teams to focus on high-impact initiatives. I have led global rollouts across regions with regulatory requirements, and I continually pursue automation and AI-enabled tooling to improve speed, quality, and measurable outcomes.…Hi, I'm Azucena Lara Ruiz. I'm a Global Marketing Operations professional with 6+ years of experience driving executional excellence across multi-region marketing organizations. I design scalable operating models for content delivery, lifecycle execution, analytics coordination, and data governance in complex global environments. I pride myself on intake management, asset readiness, quality assurance, cross-functional coordination, and performance reporting—enabling strategy teams to focus on high-impact initiatives. I have led global rollouts across regions with regulatory requirements, and I continually pursue automation and AI-enabled tooling to improve speed, quality, and measurable outcomes.

Available to hire

Hi, I’m Azucena Lara Ruiz. I’m a Global Marketing Operations professional with 6+ years of experience driving executional excellence across multi-region marketing organizations. I design scalable operating models for content delivery, lifecycle execution, analytics coordination, and data governance in complex global environments.

I pride myself on intake management, asset readiness, quality assurance, cross-functional coordination, and performance reporting—enabling strategy teams to focus on high-impact initiatives. I have led global rollouts across regions with regulatory requirements, and I continually pursue automation and AI-enabled tooling to improve speed, quality, and measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Italian

Beginner

German

Beginner

Work Experience

Marketing Automation Specialist at NASDAQ

May 1, 2024 - Present

Act as global marketing operations partner across 20+ business units, translating strategic initiatives into executable workflows, delivery plans, and scalable operating standards. Led the transformation of fragmented global marketing execution into standardized content, lifecycle, and deployment frameworks, improving delivery speed, consistency, and compliance. Supported AI-assisted content and process optimization by evaluating tooling, identifying automation opportunities, and embedding AI into existing marketing workflows. Implemented unified gated-content and campaign architectures, improving asset consistency, attribution accuracy, and reporting reliability. Executed rigorous QA, peer/BU-review checks, and deployment validation to ensure data integrity and a high-quality user experience prior to launch. Built standardized dashboards and intake workflows to improve visibility, reduce turnaround time, and support operational decision-making. Created detailed solution design documen

CRM / Automation Consultant at Freelance (Remote)

June 1, 2020 - Present

Delivered end-to-end CRM and marketing automation solutions for SMB and global clients using HubSpot, Marketo, Customer.io, GoHighLevel, Zoho, and Salesforce. Led refinement sessions to clarify business requirements, design solution architecture, and deploy lifecycle campaigns with appropriate QA controls. Built lead scoring models, lifecycle stages, automation workflows, and reporting frameworks aligned with client objectives. Maintained data quality through hygiene checks, deduplication logic, and controlled import/export processes. Produced clear documentation and training materials to support adoption and long-term scalability, consistently achieving 90%+ client satisfaction.

Marketing Automation Manager at Product School

September 1, 2022 - September 1, 2023

Supported Marketo implementation and migration, including program structure, templates, segmentation, and deliverability best practices. Built analytical dashboards (Excel, Data Studio, Power BI) to assess funnel performance and campaign impact. Partnered with marketing and sales teams to refine lifecycle flows and ABM support programs, improving lead quality and sales readiness.

Marketing Strategist at Archdesk

March 1, 2021 - September 1, 2022

Administered HubSpot CRM, designing lifecycle automations, lead scoring models, and nurture streams that drove a 145% increase in MQL→SQL conversion. Implemented standardized SOPs and process maps to improve cross-team handoffs and reduce manual rework by ~50%. Managed webinars and integrated campaigns end-to-end, ensuring deployment readiness, QA, and consistent performance reporting.