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I'm Tan Kiat Lun, a Martech professional with over 7 years of experience in Digital Marketing, Business Development and Sales, focusing on Martech SAAS, Education and Service sectors. I excel in client management, digital strategy, lead generation, social media marketing and advertising, and I routinely work with tools like Salesforce, Lusha and ZoomInfo. My career has given me a global perspective across Singapore, Malaysia, Hong Kong, Japan and China. I'm entrepreneurial and adept at turning complex challenges into actionable strategies. I communicate effectively to build and maintain strong relationships with clients, vendors and stakeholders to drive commercial success and achieve organizational objectives. I also mentor clients on web and marketing CRM setups and thrive in fast-paced, results-driven environments.…I'm Tan Kiat Lun, a Martech professional with over 7 years of experience in Digital Marketing, Business Development and Sales, focusing on Martech SAAS, Education and Service sectors. I excel in client management, digital strategy, lead generation, social media marketing and advertising, and I routinely work with tools like Salesforce, Lusha and ZoomInfo. My career has given me a global perspective across Singapore, Malaysia, Hong Kong, Japan and China. I'm entrepreneurial and adept at turning complex challenges into actionable strategies. I communicate effectively to build and maintain strong relationships with clients, vendors and stakeholders to drive commercial success and achieve organizational objectives. I also mentor clients on web and marketing CRM setups and thrive in fast-paced, results-driven environments.

Tan Kiat Lun

Digital Marketer, Marketing Strategist, Marketing Automation Specialist, +2

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I'm Tan Kiat Lun, a Martech professional with over 7 years of experience in Digital Marketing, Business Development and Sales, focusing on Martech SAAS, Education and Service sectors. I excel in client management, digital strategy, lead generation, social media marketing and advertising, and I routinely work with tools like Salesforce, Lusha and ZoomInfo. My career has given me a global perspective across Singapore, Malaysia, Hong Kong, Japan and China. I'm entrepreneurial and adept at turning complex challenges into actionable strategies. I communicate effectively to build and maintain strong relationships with clients, vendors and stakeholders to drive commercial success and achieve organizational objectives. I also mentor clients on web and marketing CRM setups and thrive in fast-paced, results-driven environments.…I'm Tan Kiat Lun, a Martech professional with over 7 years of experience in Digital Marketing, Business Development and Sales, focusing on Martech SAAS, Education and Service sectors. I excel in client management, digital strategy, lead generation, social media marketing and advertising, and I routinely work with tools like Salesforce, Lusha and ZoomInfo. My career has given me a global perspective across Singapore, Malaysia, Hong Kong, Japan and China. I'm entrepreneurial and adept at turning complex challenges into actionable strategies. I communicate effectively to build and maintain strong relationships with clients, vendors and stakeholders to drive commercial success and achieve organizational objectives. I also mentor clients on web and marketing CRM setups and thrive in fast-paced, results-driven environments.

Available to hire

I’m Tan Kiat Lun, a Martech professional with over 7 years of experience in Digital Marketing, Business Development and Sales, focusing on Martech SAAS, Education and Service sectors. I excel in client management, digital strategy, lead generation, social media marketing and advertising, and I routinely work with tools like Salesforce, Lusha and ZoomInfo. My career has given me a global perspective across Singapore, Malaysia, Hong Kong, Japan and China.

I’m entrepreneurial and adept at turning complex challenges into actionable strategies. I communicate effectively to build and maintain strong relationships with clients, vendors and stakeholders to drive commercial success and achieve organizational objectives. I also mentor clients on web and marketing CRM setups and thrive in fast-paced, results-driven environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Digital Marketing Consultant

January 1, 2019 - June 1, 2022

Facilitated sales pipeline growth by identifying and nurturing digital marketing agency prospects, resulting in deals from 12K to 28.8K ARR. Integrated ActiveCampaign, Clickfunnels and Calendly with Zapier to streamline lead generation and nurturing. Built and optimized multi-step Zaps, troubleshooting and ensuring seamless integration across platforms. Conducted discovery sessions to understand client needs and advised on digital marketing and marketing automation strategies for local service-based and financial education businesses. Implemented campaigns that achieved 80% revenue growth for clients; developed SMS and WhatsApp automation systems; mentored clients in setting up web and marketing CRM software. Strategised and overseen digital marketing and Facebook campaigns to convert leads, and managed TikTok lead generation for an eye care client with a 44% lower cost per lead. Maintained long-term relationships with clients (3+ years).

Digital Marketing Consultant

October 1, 2023 - Present

Continued digital marketing and marketing automation work, overseeing Facebook and TikTok advertising campaigns, lead generation, and client mentoring on marketing tech. Aimed at driving revenue growth across diverse client portfolios.

Sales Intelligence at Emplifi Singapore

June 1, 2022 - October 1, 2023

Collaborated with Sales Development Representatives and Account Executives; researched over 150 daily outbound leads and passed Qualified Sales Leads to the regional sales team. Performed deep strategic account mapping to identify 25 strategic accounts’ key stakeholders and decision-makers. Used Salesforce and enrichment tools (LinkedIn Sales Navigator, ZoomInfo, Lusha) for workflow execution. Worked with the sales team to identify and develop top regional accounts and the ideal customer profile.

Digital Marketing and Business Development Executive at VI College

October 1, 2014 - December 31, 2018

Member of marketing, business development and demand generation team driving revenue growth. Led trade show participation, managed digital assets, and created marketing automation workflows (websites, email marketing, CRM). Implemented 20+ Zapier workflows to automate processes across marketing, sales and operations. Maintained 60-80 daily customer engagements, progressed leads through the sales funnel, and hit KPI targets for cost per lead (< $20). Expanded markets across China, Singapore, Malaysia, Hong Kong and Japan; contributed to achieving 800k MRR for three consecutive months; secured partnerships to reduce event costs and improved event response rates and sales conversions via proactive outreach.