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I’m a multidisciplinary creative director and graphic designer who thrives on turning ideas into bold, visual stories. I specialize in brand identity, editorial design, photography, and digital campaigns, with a track record of leading teams and delivering work that resonates across print and screen. Based in Gainesville, I’ve collaborated with music labels, universities, and magazines to craft identities and campaigns that balance aesthetics with strategy. I’m passionate about mentoring junior designers, exploring Gen Z perspectives, and continuously refining my craft with new tools and technologies.…I’m a multidisciplinary creative director and graphic designer who thrives on turning ideas into bold, visual stories. I specialize in brand identity, editorial design, photography, and digital campaigns, with a track record of leading teams and delivering work that resonates across print and screen. Based in Gainesville, I’ve collaborated with music labels, universities, and magazines to craft identities and campaigns that balance aesthetics with strategy. I’m passionate about mentoring junior designers, exploring Gen Z perspectives, and continuously refining my craft with new tools and technologies.

Rachel Frenchman

Creative Director, Graphic Designer, Photographer, +2

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I’m a multidisciplinary creative director and graphic designer who thrives on turning ideas into bold, visual stories. I specialize in brand identity, editorial design, photography, and digital campaigns, with a track record of leading teams and delivering work that resonates across print and screen. Based in Gainesville, I’ve collaborated with music labels, universities, and magazines to craft identities and campaigns that balance aesthetics with strategy. I’m passionate about mentoring junior designers, exploring Gen Z perspectives, and continuously refining my craft with new tools and technologies.…I’m a multidisciplinary creative director and graphic designer who thrives on turning ideas into bold, visual stories. I specialize in brand identity, editorial design, photography, and digital campaigns, with a track record of leading teams and delivering work that resonates across print and screen. Based in Gainesville, I’ve collaborated with music labels, universities, and magazines to craft identities and campaigns that balance aesthetics with strategy. I’m passionate about mentoring junior designers, exploring Gen Z perspectives, and continuously refining my craft with new tools and technologies.

Available to hire

I’m a multidisciplinary creative director and graphic designer who thrives on turning ideas into bold, visual stories. I specialize in brand identity, editorial design, photography, and digital campaigns, with a track record of leading teams and delivering work that resonates across print and screen.

Based in Gainesville, I’ve collaborated with music labels, universities, and magazines to craft identities and campaigns that balance aesthetics with strategy. I’m passionate about mentoring junior designers, exploring Gen Z perspectives, and continuously refining my craft with new tools and technologies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

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Expert

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Expert

Expert

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Expert

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Intermediate

Work Experience

Design Intern at Wasserman Next Gen

January 1, 2026 - April 1, 2026

Created visual and video assets for Wasserman Next Gen clients, students, and social media in collaboration with the creative team. Contributed Gen Z consumer insights during agency brainstorms to inform creative direction and execution.

Contract Graphic Designer at Columbia Records

September 1, 2025 - Present

Produced and designed content across digital, out of home marketing and web design assets for various artists across Columbia’s roster. Photo retouching and resizing across many streaming and press platforms.

Photography Intern at University of Florida Athletic Association

August 1, 2025 - Present

Captured and documented University of Florida athletic games, studio photoshoots, and community events with a focus on compelling visual storytelling. Operated Canon equipment and multiple lenses to achieve high-quality imagery.

Creative Intern at Sony Music Entertainment | Columbia Records

May 1, 2025 - August 31, 2025

Creative Director at Strike Magazine Gainesville

June 1, 2024 - May 31, 2025

Conceptualized and executed Strike Magazine Gainesville’s brand identity and visual direction across print, digital, and advertising for Issue 13 and Issue 14, including producing high-fashion editorial photoshoots. Led 60+ creatives across 7 teams and edited all photography while ideating and executing visually driven advertising campaigns.

Design Director at Strike Magazine Gainesville

July 1, 2023 - June 30, 2024

Designed layout and graphics for a print and digital magazine; created promo materials for social media and merchandise. Led design team and collaborated with Creative, External, and Editorial teams on concept, design, and execution of projects.

Design Assistant at Strike Magazine Gainesville

January 1, 2023 - July 31, 2023

Assisted with layout and visual direction for print and digital magazine projects, contributing to concept development and execution.

Graphic Design Intern at BrandStar Digital

May 1, 2024 - August 31, 2024

Graphic design support; created digital assets and layouts for BrandStar Digital.