Anchal Shah

Worked with an international service-based client, delivering tailored SEO strategies that increased organic traffic by ~30%; optimized websites, metadata, and content; executed Local SEO initiatives (Google Business Profile optimization and localized keyword targeting); planned and managed social media marketing activities to boost brand visibility and lead generation.

Independent projects with international clients, implementing tailored SEO strategies that improved organic visibility and traffic. Focused on technical SEO, keyword mapping, content optimization, and localized campaigns.

Implemented comprehensive SEO strategies including on-page optimization, off-page link building, and technical SEO audits to improve search engine rankings and drive organic traffic for brands such as ITC Store, HCCB, The Better Bath, Torrent Pharma, Fevicreate, and Panache by Sharmaine. Created impactful pitches for brands like Kotak Education Foundation, Snowcem, Medimix, Ashok Leyland, and Vetrotech, leading to improved website design and user experience. Led end-to-end development and continuous optimization of micro-sites, boosting engagement, driving targeted traffic, and enhancing conversions through research and analysis, content improvements, on-page, off-page, and technical optimization. Managed and executed a data-driven SEO strategy for a newly launched website, achieving a 40% increase in organic clicks and a 66% rise in impressions by focusing on technical SEO, keyword mapping, and content optimization. Leveraged localized content and listing features to improve localizat