Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Marlon L. Rucker, a creative brand & design project lead with 10+ years of experience guiding brand development, digital design execution, and stakeholder communications across federal, commercial, and entrepreneurial sectors. I specialize in leading cross-functional teams through SaaS implementations, ensuring brand alignment and compelling visual storytelling that advances business goals. I excel at Agile and hybrid project management, building visual identity systems, and guiding digital transformation. I collaborate with engineers, designers, and clients to deliver consistent experiences across brand, product, and marketing touchpoints, while driving adoption and stakeholder satisfaction in remote and hybrid environments.…I'm Marlon L. Rucker, a creative brand & design project lead with 10+ years of experience guiding brand development, digital design execution, and stakeholder communications across federal, commercial, and entrepreneurial sectors. I specialize in leading cross-functional teams through SaaS implementations, ensuring brand alignment and compelling visual storytelling that advances business goals. I excel at Agile and hybrid project management, building visual identity systems, and guiding digital transformation. I collaborate with engineers, designers, and clients to deliver consistent experiences across brand, product, and marketing touchpoints, while driving adoption and stakeholder satisfaction in remote and hybrid environments.

Marlon L. Rucker

Creative Director, Brand Designer, Project Manager, +1





I'm Marlon L. Rucker, a creative brand & design project lead with 10+ years of experience guiding brand development, digital design execution, and stakeholder communications across federal, commercial, and entrepreneurial sectors. I specialize in leading cross-functional teams through SaaS implementations, ensuring brand alignment and compelling visual storytelling that advances business goals. I excel at Agile and hybrid project management, building visual identity systems, and guiding digital transformation. I collaborate with engineers, designers, and clients to deliver consistent experiences across brand, product, and marketing touchpoints, while driving adoption and stakeholder satisfaction in remote and hybrid environments.…I'm Marlon L. Rucker, a creative brand & design project lead with 10+ years of experience guiding brand development, digital design execution, and stakeholder communications across federal, commercial, and entrepreneurial sectors. I specialize in leading cross-functional teams through SaaS implementations, ensuring brand alignment and compelling visual storytelling that advances business goals. I excel at Agile and hybrid project management, building visual identity systems, and guiding digital transformation. I collaborate with engineers, designers, and clients to deliver consistent experiences across brand, product, and marketing touchpoints, while driving adoption and stakeholder satisfaction in remote and hybrid environments.

Available to hire

I’m Marlon L. Rucker, a creative brand & design project lead with 10+ years of experience guiding brand development, digital design execution, and stakeholder communications across federal, commercial, and entrepreneurial sectors. I specialize in leading cross-functional teams through SaaS implementations, ensuring brand alignment and compelling visual storytelling that advances business goals.

I excel at Agile and hybrid project management, building visual identity systems, and guiding digital transformation. I collaborate with engineers, designers, and clients to deliver consistent experiences across brand, product, and marketing touchpoints, while driving adoption and stakeholder satisfaction in remote and hybrid environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Implementation Project Manager at Dedagroup – Share One, Inc.

September 1, 2022 - Present

Managed 80+ software implementations of SaaS-based banking platforms for credit union clients nationwide. Led design integration of client branding into internal digital systems, ensuring compliance with established brand guidelines. Directed cross-functional teams (engineers, designers, QA testers) through onboarding, testing, and go-live. Developed and maintained project documentation such as Statements of Work, training materials, and issue logs. Conducted milestone-based meetings with stakeholders to review deliverables and optimize client satisfaction. Collaborated with internal and external designers to align visual storytelling with business goals.

Implementation Project Specialist at Truxio, LLC

February 1, 2022 - September 1, 2022

Executed onboarding for 30+ B2B clients transitioning to Truxio’s custom logistics and fleet management SaaS platform. Integrated visual materials and technical documents to accelerate user training and retention. Gathered and prioritized client feedback to iterate on platform features and design improvements. Supported internal teams with visual documentation that reduced onboarding cycle time by 25%.

Operations Project Manager at Nexcel Properties, LLC

June 1, 2021 - February 1, 2022

Managed rebranding and property marketing projects for a real estate portfolio including multifamily units and rentals. Developed marketing collateral and custom decks used to pitch properties to investors and clients. Coordinated contractors, timelines, and design approvals to streamline renovation deliverables.

Area General Manager at OYO Hotels

April 1, 2019 - September 1, 2020

Oversaw multi-state rebranding for 9 properties, including signage redesign, customer interface updates, and creative asset deployment. Collaborated with corporate HQ to enforce brand consistency across physical and digital platforms. Directed on-site design implementation and supported location launches with marketing materials.

Creative Director / Lead Brand Designer at KUMAA Branding

January 1, 2021 - Present

Founded and operate a freelance studio specializing in brand strategy and identity systems for startups and entrepreneurs. Delivered comprehensive brand packages including logos, typography, digital assets, and visual style guides. Created pitch decks and presentation materials tailored to target audiences and funding rounds. Consulted on color theory, competitor analysis, and brand differentiation.