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I’m Anjali Singh, a Marketing Lead and Senior Automation Consultant with a passion for building scalable CRM ecosystems, driving growth, and delivering automation-led efficiency. I partner with leaders to align marketing, operations, and revenue teams around measurable business outcomes, from strategy to execution. I have a track record of delivering cross-functional programs on time and within budget, while improving pipeline visibility and customer experience. Over the past decade, I’ve worked across IT, FMCG, EdTech, Real Estate, and Hospitality, mentoring teams, coordinating vendors, and enabling data-driven decisions. I thrive in fast-paced environments and enjoy turning complex challenges into repeatable, governance-backed processes that scale.…I’m Anjali Singh, a Marketing Lead and Senior Automation Consultant with a passion for building scalable CRM ecosystems, driving growth, and delivering automation-led efficiency. I partner with leaders to align marketing, operations, and revenue teams around measurable business outcomes, from strategy to execution. I have a track record of delivering cross-functional programs on time and within budget, while improving pipeline visibility and customer experience. Over the past decade, I’ve worked across IT, FMCG, EdTech, Real Estate, and Hospitality, mentoring teams, coordinating vendors, and enabling data-driven decisions. I thrive in fast-paced environments and enjoy turning complex challenges into repeatable, governance-backed processes that scale.

Anjali Singh

Marketing Strategist, Growth Marketer, Product Marketer, +2

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I’m Anjali Singh, a Marketing Lead and Senior Automation Consultant with a passion for building scalable CRM ecosystems, driving growth, and delivering automation-led efficiency. I partner with leaders to align marketing, operations, and revenue teams around measurable business outcomes, from strategy to execution. I have a track record of delivering cross-functional programs on time and within budget, while improving pipeline visibility and customer experience. Over the past decade, I’ve worked across IT, FMCG, EdTech, Real Estate, and Hospitality, mentoring teams, coordinating vendors, and enabling data-driven decisions. I thrive in fast-paced environments and enjoy turning complex challenges into repeatable, governance-backed processes that scale.…I’m Anjali Singh, a Marketing Lead and Senior Automation Consultant with a passion for building scalable CRM ecosystems, driving growth, and delivering automation-led efficiency. I partner with leaders to align marketing, operations, and revenue teams around measurable business outcomes, from strategy to execution. I have a track record of delivering cross-functional programs on time and within budget, while improving pipeline visibility and customer experience. Over the past decade, I’ve worked across IT, FMCG, EdTech, Real Estate, and Hospitality, mentoring teams, coordinating vendors, and enabling data-driven decisions. I thrive in fast-paced environments and enjoy turning complex challenges into repeatable, governance-backed processes that scale.

Available to hire

I’m Anjali Singh, a Marketing Lead and Senior Automation Consultant with a passion for building scalable CRM ecosystems, driving growth, and delivering automation-led efficiency. I partner with leaders to align marketing, operations, and revenue teams around measurable business outcomes, from strategy to execution. I have a track record of delivering cross-functional programs on time and within budget, while improving pipeline visibility and customer experience.

Over the past decade, I’ve worked across IT, FMCG, EdTech, Real Estate, and Hospitality, mentoring teams, coordinating vendors, and enabling data-driven decisions. I thrive in fast-paced environments and enjoy turning complex challenges into repeatable, governance-backed processes that scale.

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Work Experience

Marketing Lead & Senior Automation Consultant at DharmikVibes

May 1, 2025 - December 31, 2025

Designed and implemented Zoho CRM architecture spanning leads, customers, vendors and pipelines; built multi-channel automation across Email, SMS and WhatsApp, reducing manual follow-ups by ~40%. Integrated Zoho CRM with Zoho Books and VoIP to automate invoicing and enhance sales visibility. Centralized digital lead capture across Facebook, Google, LinkedIn, Instagram and Reddit to improve routing and time-to-contact. Designed standardized lifecycle workflows for bookings, invoicing, cancellations and registrations to reduce operational dependency. Partnered with founders to align CRM, automation strategy and customer experience with revenue goals; led a cross-functional team driving CRM-driven growth and revenue operations.

Marketing Manager & Business Consultant at A1 Properties

October 1, 2023 - November 30, 2024

Supported AED 12.18M in sales through performance-driven campaigns and CRM-enabled pipeline management. Increased qualified leads by 40% through audience targeting and optimized lead workflows. Strengthened lead-to-conversion processes in partnership with sales leadership. Enhanced brand positioning and trust in a highly competitive real estate market. Delivered analytics insights for campaign optimization and decision-making. Mentored junior team members on CRM usage, dashboards, and execution best practices.

Marketing & Business Strategist at Educhain

April 1, 2020 - June 30, 2023

Led cross-channel growth programs contributing to a 50% increase in product adoption. Provided market insights to inform global expansion and GTM strategies. Coordinated execution across international and cross-functional teams. Improved collaboration, execution quality and delivery timelines through mentoring. Supported strategic planning with research, performance analysis and opportunity assessment.

Project Manager at DS Group

January 1, 2016 - December 31, 2019

Managed multi-vertical FMCG projects focused on market expansion and operational efficiency. Owned project lifecycle: scope, timelines, budgets, risk control, vendor coordination, governance. Enabled structured review frameworks enhancing visibility and delivery discipline. Achieved 7.25% cost savings through optimization initiatives. Developed dashboards and MIS reports to support leadership decision-making. Supported continuous improvement initiatives (5S, Kaizen).

Project Coordinator / Assistant Project Manager at VDefine WebTechh

August 1, 2012 - December 31, 2015

Progressed to leadership responsibilities managing large government and enterprise programs. Led initiatives for Ghaziabad Development Authority (GDA) including Enforcement and Pradhikaran Diwas. Managed and mentored cross-functional teams of 50+ professionals. Delivered a mission-critical digital platform for Dr. Murli Manohar Joshi ahead of elections. Oversaw scoping, estimation, budgeting, execution and change management. Acted as key liaison between government stakeholders, clients, technical teams and leadership.