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I am a results-driven marketing and business development professional with extensive experience in product marketing, business strategy, and partnership development. I have led initiatives across telecommunications, B2B sales, and public sector engagements, driving growth through strategic planning, negotiation, and cross-functional collaboration.…

Dominique Marguerat

Marketer, Product Marketer, Growth Marketer, +2

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I am a results-driven marketing and business development professional with extensive experience in product marketing, business strategy, and partnership development. I have led initiatives across telecommunications, B2B sales, and public sector engagements, driving growth through strategic planning, negotiation, and cross-functional collaboration.…

Available to hire

I am a results-driven marketing and business development professional with extensive experience in product marketing, business strategy, and partnership development.

I have led initiatives across telecommunications, B2B sales, and public sector engagements, driving growth through strategic planning, negotiation, and cross-functional collaboration.

Language

French

Fluent

English

Advanced

Work Experience

Marketing Manager at Salt Mobile SA

November 1, 2021 - Present

Managed and developed product portfolio, drove growth and innovation; Led the launch of GoMo in Switzerland; Monitored and optimized marketing campaigns through KPI analysis.

Scientific Advisor at HEG University of Applied Sciences in Business Administration

April 1, 2019 - November 1, 2021

Delivered lectures in Marketing at Bachelor and Master levels; Conducted academic research; Assisted in research funding applications; Guided student consulting projects with industry partners.

Freelance Product Manager at UPC Cablecom (now Sunrise GmbH)

August 1, 2016 - April 1, 2018

Led the UPC Mobile B2B launch in Switzerland; Developed and optimized marketing campaigns; Assessed business opportunities and market trends.

Senior Business Manager at Orange Communications/Salt Mobile SA

January 1, 2008 - March 1, 2016

Managed acquisition, implementation, and life-cycle support for MVNO & M2M partners; Led negotiations and contract management for key partnerships; Developed B2B strategies to increase customer acquisition and retention; Designed pricing plans, direct marketing campaigns, and distribution strategies; Evaluated European legislation impacts on roaming strategies and revenue.

Product Manager at Orange Communications SA

January 1, 2007 - January 1, 2008

Developed and implemented a new messaging (SMS/MMS) strategy; Conducted product life cycle analysis and market impact assessments; Implemented initiatives to increase product adoption and usage.

Project Manager at Orange Communications SA

January 1, 2005 - January 1, 2007

Led customer retention strategies for High-Value Clients; Designed and executed direct marketing campaigns; Spearheaded the development and rollout of an enhanced e-shop platform.

Senior Post-Doctoral Research Fellow at HEC Business School – Lausanne

January 1, 2004 - January 1, 2005

Published academic research on marketing management and consumer behavior; Coordinated an inter-university online marketing course project.

Research & Teaching Assistant at HEC Business School – Lausanne

January 1, 1999 - January 1, 2004

Completed a Ph.D; Thesis on eco-labeled product purchase and recycling behavior; Conducted research, developed teaching materials, and mentored students; Facilitated consulting projects with multinational corporations (Nestlé, P&G, Caterpillar).