I am a senior international marketing and communications professional with 30+ years of experience leading brand strategy, content, and marketing communications across B2B and B2C environments. I specialize in international marketing consulting, brand development, strategic copywriting, content marketing, and social media leadership, working with global brands, distributor networks, and executive stakeholders across Europe and the Americas.
I thrive in cross-functional teams, translating business goals into globally consistent marketing strategies and campaigns. I excel at building distributor programs, creating compelling content in English, and driving localization efforts to ensure messaging resonates across markets.
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
- Brand Audit & Strategic Positioning
- Conducted a full brand audit to define brand identity, values, and essence
- Clarified global market positioning and competitive differentiation
- Aligned brand strategy with long-term business and sales objectives
- Brand Identity & Launch
- Led the creation of a new brand identity, including running a creative agency pitch that created a new logo
- Managed a global brand teaser and launch campaign
- Introduced the new brand concept and tagline, which reinforced manufacturing strength, reliability, and scale
- Marketing Department Setup
- Established the company’s marketing department from scratch
- Defined processes, responsibilities, and workflows across marketing and communication
- Implemented consistent brand and communication standards
- Global Marketing & Communications
- Managed all marketing and communication activities across markets
- Oversaw social media channels, media and social media advertising, and content creation
- Worked closely with UK and US offices to ensure consistency and local relevance
- Trade Shows & International Presence
- Led branding, messaging, and presentation of the brand and products at international and local industry exhibitions
- Ensured strong, consistent brand visibility across all physical and digital touchpoints
- Executive & Sales Collaboration
- Worked directly with the Owner, General Manager, and Sales Director
- Supported sales activities with strategic messaging, materials, and campaigns
- Successfully strengthened the positioning of my client as a credible and highly professional international brand
- Expanded the company’s customer base to the targeted level
- Achieved year-on-year sales growth following brand and marketing transformation
- Established a scalable marketing foundation to support continued global expansion
Client: International manufacturer of aluminium truss systems for the entertainment and event industry
Context & Challenge
My client was a growing Czech-based manufacturer with strong products and engineering capabilities, but needed a more clearly defined international brand identity and structured marketing. To support its global expansion—particularly in Europe, the UK and US markets—the company needed a clear brand position, professional marketing infrastructure, and consistent international communication.
My Role
Marketing Consultant · Brand Strategist · Project Manager · Social Media Manager
I was responsible for establishing and leading the entire marketing function, covering brand strategy, marketing communications, social media, advertising, and international coordination.
Approach & Key Activities
Outcome & Business Impact
- Brand Audit & Competitive Positioning
- Conducted a comprehensive brand audit to define brand identity, values, and essence
- Carried out a competitive review to identify differentiation opportunities
- Defined clear global positioning aligned with client’s engineering and manufacturing strengths
- Marketing Department Setup
- Established a structured marketing foundation from the ground up
- Created processes and standards for brand, marketing, and communication activities
- Supported onboarding and collaboration with a newly appointed marketing colleague
- International Marketing & Distributor Support
- Managed marketing and communication activities across key markets
- Coordinated closely with distributor networks in Europe, the Middle East, and the USA
- Developed consistent marketing materials supporting international sales activities
- Brand Communication
- Planned and managed communication activities
- Ensured consistent messaging and visual identity across all channels
- Trade Shows & International Exhibitions
- Led branding, messaging, and presentation of the brand and products at international industry exhibitions
- Created trade show magazine concept and content
- Acted as live presenter at an international trade show:
- Wrote the presentation script
- Delivered eight live presentations per day over six days - Strengthened brand visibility and credibility through direct customer engagement
- Executive Collaboration
- Worked closely with the owners, General Manager, and senior management
Ensured alignment between business strategy and marketing execution - Strengthened my client’s international brand positioning
- Increased international sales performance
- Expanded and further developed the global distributor network
- Established a scalable marketing foundation supporting long-term growth
Client: Manufacturer of vertical packaging machines for global markets
Context & Challenge
My client was a well-established engineering-driven packaging machine manufacturer with strong products and international ambitions, but without a fully structured marketing function. To support continued global growth, the company needed a clear brand foundation, professional marketing infrastructure, and consistent international communication across distributors and exhibitions.
My Role
Marketing Consultant · Brand Strategist · Project Manager · International Communications Lead
I was responsible for establishing the marketing department, defining brand foundations, and leading all brand, marketing, and communication activities across international markets.
Approach & Key Activities
Outcome & Business Impact
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