Led US market expansion and generated $200k+ in new revenue by delivering tailored E-commerce growth solutions for D2C brands. Built and ran a multi-channel outbound program to create a steady pipeline of qualified opportunities; oversaw research, proposals/SOWs, pricing, negotiation, and closing. Served as the agency face, creating front-of-house content and market commentary to strengthen positioning with prospects. Advised on funnel design, paid social/ search plans, retention marketing, and CRO to align scopes with commercial outcomes and delivery readiness. Agency capability: Hive Analytics delivered ~4x ROAS across 200+ managed accounts, generating over $60M in client revenue over 9 years.

Managing Director at Global Expats

June 1, 2023 - March 1, 2024

Directed full-cycle relocation logistics for international expatriates across the MEN A region; managed housing, legal documentation, family support, and local onboarding; streamlined vendor management and processes to maintain high client satisfaction.

Ecommerce Performance Manager at Zero Carb LYFE, India (Remote)

May 1, 2025 - Present

Currently leading end-to-end growth strategy and execution across Zero Carb LYFE's DTC and Amazon channels. Driving revenue through Shopify and Amazon with full-funnel optimization. Coordinating UGC and creative assets for major launches like Bites of Goodness. Managing agency relationships, including Amazon and CRO. Overseeing Meta/Google ad strategy, Klaviyo retention flows, and DTC content planning. Aligning internal/external teams on performance insights, channel roadmaps, and test velocity.

Founder & CEO at Carbless, Egypt

October 1, 2021 - March 1, 2023

Founded and operated a DTC e-commerce brand, scaling to $150k in monthly revenue. Personally managed marketing execution, CX, operations, suppliers, and fulfillment partners. Ran paid acquisition, email/SMS retention, content planning, and site optimization. Built lightweight analytics and reporting to guide priority and execution.