Own and manage the annual brand and content activation calendar; plan, create and manage multi-channel marketing campaigns (digital, social, email, paid) to drive brand visibility and demand generation; optimize campaigns, develop toolkits and playbooks for regional teams; lead cross-functional product launches; conduct website audits to optimize customer journey and conversion; manage annual marketing budget and event activations; track KPIs and drive continuous performance optimization; create AI-driven, persona-based content and automation to improve efficiency.

Product Manager at Avery Dennison Labels and Packaging Material

October 1, 2022 - September 30, 2023

Managed a €14M product portfolio; defined go-to-market strategy, roadmap, positioning, pricing, and launch execution; led 10+ innovation & sustainability projects for cost-out and gross-profit optimization; managed cross-functional teams (R&D, Supply Chain, Procurement); delivered portfolio optimization reducing SKU count by 15%; delivered quarterly sales and pricing analyses; conducted competitive analysis and market research to guide growth opportunities and differentiation strategies.

Global Brand Manager intern at The Heineken Company

January 1, 2022 - July 31, 2022

Supported global brand activation (BTL, OOH, digital) across markets; led the 2023 rebranding initiative, including design/production of POSM and rollout of new visual identity toolkits; updated packaging and website to comply with regulatory standards.

Junior Consumer Marketing Manager at Versuni (ex Philips DA)

November 1, 2020 - November 30, 2021

Managed global product lifecycle, coordinating phase-in/phase-out; led 2 R&D projects to enhance product range performance and design; contributed to value propositions for connected appliance technologies; performed quarterly sales analyses to identify trends and opportunities; monitored market trends and competitor portfolios to inform strategic planning and positioning; coordinated with creative agencies on packaging and leaflets to ensure regulatory compliance.