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Hi, I’m Alyza Ann Santos. I’m a video-first B2B strategist with 8+ years of experience building social-led acquisition engines for B2B businesses and startups. I’ve scaled channels from the ground up, generated millions of organic views, and turned attention into qualified leads, trusted communities, and revenue. I excel in rapid experimentation, funnel design, and creator-led distribution to drive growth at scale. I’ve led YouTube-driven strategies for B2B brands and thought leaders, delivered end-to-end marketing funnels, run global PR campaigns for content creators with multi-million audiences, and trained teams to boost engagement and visibility. I’m passionate about turning data into action and collaborating with product, engineering, and sales to shorten sales cycles and accelerate impact.…Hi, I’m Alyza Ann Santos. I’m a video-first B2B strategist with 8+ years of experience building social-led acquisition engines for B2B businesses and startups. I’ve scaled channels from the ground up, generated millions of organic views, and turned attention into qualified leads, trusted communities, and revenue. I excel in rapid experimentation, funnel design, and creator-led distribution to drive growth at scale. I’ve led YouTube-driven strategies for B2B brands and thought leaders, delivered end-to-end marketing funnels, run global PR campaigns for content creators with multi-million audiences, and trained teams to boost engagement and visibility. I’m passionate about turning data into action and collaborating with product, engineering, and sales to shorten sales cycles and accelerate impact.

Alyza Ann Santos

Creative Director, Film Director, Film Producer, +2

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Hi, I’m Alyza Ann Santos. I’m a video-first B2B strategist with 8+ years of experience building social-led acquisition engines for B2B businesses and startups. I’ve scaled channels from the ground up, generated millions of organic views, and turned attention into qualified leads, trusted communities, and revenue. I excel in rapid experimentation, funnel design, and creator-led distribution to drive growth at scale. I’ve led YouTube-driven strategies for B2B brands and thought leaders, delivered end-to-end marketing funnels, run global PR campaigns for content creators with multi-million audiences, and trained teams to boost engagement and visibility. I’m passionate about turning data into action and collaborating with product, engineering, and sales to shorten sales cycles and accelerate impact.…Hi, I’m Alyza Ann Santos. I’m a video-first B2B strategist with 8+ years of experience building social-led acquisition engines for B2B businesses and startups. I’ve scaled channels from the ground up, generated millions of organic views, and turned attention into qualified leads, trusted communities, and revenue. I excel in rapid experimentation, funnel design, and creator-led distribution to drive growth at scale. I’ve led YouTube-driven strategies for B2B brands and thought leaders, delivered end-to-end marketing funnels, run global PR campaigns for content creators with multi-million audiences, and trained teams to boost engagement and visibility. I’m passionate about turning data into action and collaborating with product, engineering, and sales to shorten sales cycles and accelerate impact.

Available to hire

Hi, I’m Alyza Ann Santos. I’m a video-first B2B strategist with 8+ years of experience building social-led acquisition engines for B2B businesses and startups. I’ve scaled channels from the ground up, generated millions of organic views, and turned attention into qualified leads, trusted communities, and revenue. I excel in rapid experimentation, funnel design, and creator-led distribution to drive growth at scale.

I’ve led YouTube-driven strategies for B2B brands and thought leaders, delivered end-to-end marketing funnels, run global PR campaigns for content creators with multi-million audiences, and trained teams to boost engagement and visibility. I’m passionate about turning data into action and collaborating with product, engineering, and sales to shorten sales cycles and accelerate impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Work Experience

YouTube Channel Manager / Video First Strategist at Self-employed / Personal Brand

April 1, 2015 - Present

Founded and scaled multiple YouTube channels, achieving 17M+ views. Built video-first strategies for B2B companies and thought leaders, producing 700+ long- and short-form videos with retention rates above 65%. Executed global PR campaigns for content creators with multi-million audiences. Architected end-to-end B2B funnels powered by video to drive demand, qualified leads, and shorter sales cycles. Led Forbes Top 11 Impactful Leaders’ Video First strategy, handling audience acquisition to inbound conversion. Designed courses for 4+ thought leaders to boost engagement and visibility. Selected by YouTube for exclusive bootcamps and Partner Manager training.

Technology Partnership Executive at DnT InfoTech, Technology Partnership

November 1, 2024 - November 1, 2025

Led strategic technology partnerships and executive-level client relationships across the U.S. and Canada. Helped technology leaders scale delivery by aligning business objectives with specialized engineering pods in Product, Cloud, QA, and AI.

Project Manager at Canada Mat Inc.

August 1, 2020 - October 1, 2024

Increased B2B sales revenue by 105% through targeted marketing campaigns, optimized sales processes, and enhanced client retention. Implemented lead generation systems boosting qualified leads by 60% YoY. Oversaw budgets exceeding $1M annually, ensuring on-time, on-budget delivery of high-stakes projects and improving customer satisfaction by 40%.

Computer Science & Technology Teacher at The Prince Royal College

August 1, 2018 - April 1, 2020

Managed instruction for 800+ students per semester, delivering curricula across multiple courses. Designed and executed applied courses in Adobe Creative Suite and Scratch, equipping students with market-ready skills in digital design, animation, and coding. Mentored 50+ students annually in portfolio development for higher education.

Quality Assurance Officer at Camelot Digital

May 1, 2015 - June 1, 2021

Conducted end-to-end testing on 100+ web projects, reducing post-deployment errors by 35%. Documented QA processes and content workflows, improving operational efficiency by 20%.