Niama Madani alaoui

Development and management of product ranges to achieve market and profitability objectives; definition and implementation of the overall marketing strategy, including market analysis to adjust product positioning; design and execution of a comprehensive marketing plan covering the full marketing mix within budget forecasts; management of promotional plans and developed sales support and communication tools for the sales force; led product innovation initiatives, including the preparation and launch of new products; data analysis and performance metrics to assess and optimize marketing actions.

Translation of the operational strategy into street marketing activation mechanisms; designation and implemented promotional operations and events organized at and near points of sale; developed and monitored the deployment of the merchandising plan tailored to the physical network and its diversification in line with commercial objectives; conducted briefing and training sessions for the sales force on all operational marketing activations.

Contribution to the development of the Annual Marketing Plan (PAC) and the Operational Marketing Plan (PMO); oversight of various marketing programs across different product ranges; coordination with multiple external service providers and partners; monitoring and evaluation of marketing initiatives to assess ROI; development of communication and media plans aligned with brand objectives.