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I am a results-driven marketing professional with 3+ years of experience supporting end-to-end execution of digital campaigns, partnerships, and stakeholder engagement in high-growth environments. I specialise in building and nurturing partner relationships, optimising campaigns for ROI, managing CRM data, and delivering scalable marketing activities that drive measurable revenue outcomes. I’m passionate about AI-enabled business solutions, SaaS innovation, and community-driven growth. I thrive in autonomous, proactive roles and love turning data into actionable insights. My focus is on delivering customer-led strategies, cross-functional collaboration, and impactful activations that boost engagement and ROI.…I am a results-driven marketing professional with 3+ years of experience supporting end-to-end execution of digital campaigns, partnerships, and stakeholder engagement in high-growth environments. I specialise in building and nurturing partner relationships, optimising campaigns for ROI, managing CRM data, and delivering scalable marketing activities that drive measurable revenue outcomes. I’m passionate about AI-enabled business solutions, SaaS innovation, and community-driven growth. I thrive in autonomous, proactive roles and love turning data into actionable insights. My focus is on delivering customer-led strategies, cross-functional collaboration, and impactful activations that boost engagement and ROI.

Karabo Mabaso

Marketing Strategist, Content Creator, Copywriter, +5

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I am a results-driven marketing professional with 3+ years of experience supporting end-to-end execution of digital campaigns, partnerships, and stakeholder engagement in high-growth environments. I specialise in building and nurturing partner relationships, optimising campaigns for ROI, managing CRM data, and delivering scalable marketing activities that drive measurable revenue outcomes. I’m passionate about AI-enabled business solutions, SaaS innovation, and community-driven growth. I thrive in autonomous, proactive roles and love turning data into actionable insights. My focus is on delivering customer-led strategies, cross-functional collaboration, and impactful activations that boost engagement and ROI.…I am a results-driven marketing professional with 3+ years of experience supporting end-to-end execution of digital campaigns, partnerships, and stakeholder engagement in high-growth environments. I specialise in building and nurturing partner relationships, optimising campaigns for ROI, managing CRM data, and delivering scalable marketing activities that drive measurable revenue outcomes. I’m passionate about AI-enabled business solutions, SaaS innovation, and community-driven growth. I thrive in autonomous, proactive roles and love turning data into actionable insights. My focus is on delivering customer-led strategies, cross-functional collaboration, and impactful activations that boost engagement and ROI.

Available to hire

I am a results-driven marketing professional with 3+ years of experience supporting end-to-end execution of digital campaigns, partnerships, and stakeholder engagement in high-growth environments. I specialise in building and nurturing partner relationships, optimising campaigns for ROI, managing CRM data, and delivering scalable marketing activities that drive measurable revenue outcomes. I’m passionate about AI-enabled business solutions, SaaS innovation, and community-driven growth.

I thrive in autonomous, proactive roles and love turning data into actionable insights. My focus is on delivering customer-led strategies, cross-functional collaboration, and impactful activations that boost engagement and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Specialist at Hollard Life Assurance

January 1, 2024 - Present

Responsible for supporting the Marketing function in delivering customer-led, integrated marketing strategies aligned with business goals; manages day-to-day marketing activities; builds and maintains stakeholder and supplier relationships; collaborates across departments for coordinated campaigns; executed multi-channel campaigns with measurable performance insights, KPIs, and ROI reporting; ensures campaigns are delivered on time and within budget; negotiates cost structures to improve ROI; coordinates broker-network promotions; conducts monthly campaign reviews and reports; contributes to budgeting and expenditure management.

Marketing Assistant at Hollard Life Assurance

January 1, 2023 - December 31, 2024

Worked in two teams as Internal Marketing Assistant and Digital Engagement Assistant; wrote internal and intermediary communications; organized staff and advisor events; managed digital platforms; analyzed website data to inform strategy and user experience; supported affiliate-style enablement through targeted content sequencing and campaign guidance.

Marketing Learner at Hollard Life Assurance

January 1, 2022 - December 31, 2023

Learner in the Digital Engagement team providing support to various Marketing tasks; assisted with customer communications, website analytics, platform administration, and campaign tracking/reporting; helped ensure smooth campaign execution and enhanced digital presence. Selected results included improved engagement through data-driven segmentation and efficient activation of partner events.