I am a results-driven marketing professional with 3+ years of experience supporting end-to-end execution of digital campaigns, partnerships, and stakeholder engagement in high-growth environments. I specialise in building and nurturing partner relationships, optimising campaigns for ROI, managing CRM data, and delivering scalable marketing activities that drive measurable revenue outcomes. I’m passionate about AI-enabled business solutions, SaaS innovation, and community-driven growth. I thrive in autonomous, proactive roles and love turning data into actionable insights. My focus is on delivering customer-led strategies, cross-functional collaboration, and impactful activations that boost engagement and ROI.

Karabo Mabaso

I am a results-driven marketing professional with 3+ years of experience supporting end-to-end execution of digital campaigns, partnerships, and stakeholder engagement in high-growth environments. I specialise in building and nurturing partner relationships, optimising campaigns for ROI, managing CRM data, and delivering scalable marketing activities that drive measurable revenue outcomes. I’m passionate about AI-enabled business solutions, SaaS innovation, and community-driven growth. I thrive in autonomous, proactive roles and love turning data into actionable insights. My focus is on delivering customer-led strategies, cross-functional collaboration, and impactful activations that boost engagement and ROI.

Available to hire

I am a results-driven marketing professional with 3+ years of experience supporting end-to-end execution of digital campaigns, partnerships, and stakeholder engagement in high-growth environments. I specialise in building and nurturing partner relationships, optimising campaigns for ROI, managing CRM data, and delivering scalable marketing activities that drive measurable revenue outcomes. I’m passionate about AI-enabled business solutions, SaaS innovation, and community-driven growth.

I thrive in autonomous, proactive roles and love turning data into actionable insights. My focus is on delivering customer-led strategies, cross-functional collaboration, and impactful activations that boost engagement and ROI.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Marketing Specialist at Hollard Life Assurance
January 1, 2024 - Present
Responsible for supporting the Marketing function in delivering customer-led, integrated marketing strategies aligned with business goals; manages day-to-day marketing activities; builds and maintains stakeholder and supplier relationships; collaborates across departments for coordinated campaigns; executed multi-channel campaigns with measurable performance insights, KPIs, and ROI reporting; ensures campaigns are delivered on time and within budget; negotiates cost structures to improve ROI; coordinates broker-network promotions; conducts monthly campaign reviews and reports; contributes to budgeting and expenditure management.
Marketing Assistant at Hollard Life Assurance
January 1, 2023 - December 31, 2024
Worked in two teams as Internal Marketing Assistant and Digital Engagement Assistant; wrote internal and intermediary communications; organized staff and advisor events; managed digital platforms; analyzed website data to inform strategy and user experience; supported affiliate-style enablement through targeted content sequencing and campaign guidance.
Marketing Learner at Hollard Life Assurance
January 1, 2022 - December 31, 2023
Learner in the Digital Engagement team providing support to various Marketing tasks; assisted with customer communications, website analytics, platform administration, and campaign tracking/reporting; helped ensure smooth campaign execution and enhanced digital presence. Selected results included improved engagement through data-driven segmentation and efficient activation of partner events.

Education

FETC Long Term Insurance – Learnership at Inseta
January 1, 2022 - December 31, 2023
Certificate in Business Management and Principles – Business Administration at Varsity College
January 1, 2024 - December 31, 2025
Bachelor of Commerce – Business Management at Varsity College
January 1, 2025 - January 8, 2026
FETC Long Term Insurance – Learnership at Inseta - Johannesburg, South Africa
January 1, 2022 - January 1, 2023
Certificate in Business Management and Principles – Business Administration at Varsity College - Johannesburg, South Africa
January 1, 2024 - January 1, 2025
Bachelor of Commerce – Business Management at Varsity College - Johannesburg, South Africa
January 1, 2025 - January 10, 2026

Qualifications

FETC Long Term Insurance – Learnership
January 1, 2022 - December 31, 2023
FETC Long Term Insurance – Learnership
January 1, 2022 - January 1, 2023
Certificate in Business Management and Principles – Business Administration
January 1, 2024 - January 1, 2025

Industry Experience

Financial Services, Professional Services