I’m an award-winning design director with over 20 years of experience working with clients and agencies across London and Sydney. I’m passionate about insight-led strategic brand identity design and communication across traditional and digital media. I thrive on collaboration and mentoring, turning complex challenges into clear, compelling creative. I enjoy building strong relationships with clients, senior stakeholders and cross-functional teams to deliver high-quality work on time and within budget. My approach blends strategy, design leadership and hands-on execution. I’ve led large in-house design teams, fostered growth in junior designers, and consistently translated research and briefs into concepts that engage audiences and drive results.…

John Kwiecinski

I’m an award-winning design director with over 20 years of experience working with clients and agencies across London and Sydney. I’m passionate about insight-led strategic brand identity design and communication across traditional and digital media. I thrive on collaboration and mentoring, turning complex challenges into clear, compelling creative. I enjoy building strong relationships with clients, senior stakeholders and cross-functional teams to deliver high-quality work on time and within budget. My approach blends strategy, design leadership and hands-on execution. I’ve led large in-house design teams, fostered growth in junior designers, and consistently translated research and briefs into concepts that engage audiences and drive results.…

Available to hire

I’m an award-winning design director with over 20 years of experience working with clients and agencies across London and Sydney. I’m passionate about insight-led strategic brand identity design and communication across traditional and digital media. I thrive on collaboration and mentoring, turning complex challenges into clear, compelling creative. I enjoy building strong relationships with clients, senior stakeholders and cross-functional teams to deliver high-quality work on time and within budget.

My approach blends strategy, design leadership and hands-on execution. I’ve led large in-house design teams, fostered growth in junior designers, and consistently translated research and briefs into concepts that engage audiences and drive results.

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Work Experience

Senior Designer at MinterEllison
November 1, 2024 - March 1, 2025
Contract Senior Designer in a small in-house team, delivering on-brand design assets for a wide variety of applications; collaborating with internal stakeholders, teams and external suppliers to ensure design aligns with brand and project requirements.
Senior Designer and Design Lead at Deloitte (The Agency)
July 1, 2019 - March 1, 2024
Lead creative with Deloitte’s in-house team of 23 designers and marketing department of over 200 specialists, designing and delivering high-level projects, events and campaigns. Scoped briefs, developed strategy and design on-brief, built relationships with senior stakeholders, ensured on-track delivery, led multiple projects to improve engagement and conversions, mentored team members and suggested workflow improvements.
Owner and Creative Director at Design in Concert Pty Ltd
February 1, 2017 - Present
Developing strategy and creative concepts aligned to research and brief; responsible for all aspects of the design business including pitching, estimating, budgeting, finances, invoicing, research, strategy and creative – across digital and print; attracting and nurturing professional relationships with business owners, creative specialists and suppliers; proven organisational skills, ability to multi-task, prioritise workloads and produce high quality work while meeting deadlines and budgets.
Freelance / Contract Senior Designer and Design Director at Various agencies
February 1, 2010 - January 1, 2025
Collaborating with design and advertising agency teams in Sydney on various projects; developing concepts aligned to research, strategy and briefs; exposure to a wide variety of clients, sectors and projects; mentoring in-house teams and presenting to internal teams and clients at the highest level.
Design Director at Brand & Co
June 1, 2006 - January 1, 2010
Managing the creative output of the studio; helped diversify the agency portfolio and improved client retention and new business; improved workflows and mentored a small team.
Design Director at Principals
September 1, 2004 - May 1, 2006
Managed a team of two designers, overseeing the design, production and delivery of client projects; led client discovery workshops; delivered projects on time; mentored designers and led the nab rebrand across multiple concepts, design development, logo crafting, client presentations and rollout of printed collateral, signage and website.

Education

BA(Hons) Graphic Design at Central Saint Martins London
February 1, 2010 - January 1, 2025
Diploma Art Studies at Buckinghamshire University UK
January 11, 2030 - January 8, 2026

Qualifications

AGDA Awards - Brand identity design
January 11, 2030 - January 8, 2026
Australian Marketing Institute - NAB rebrand
January 11, 2030 - January 8, 2026

Industry Experience

Professional Services, Media & Entertainment