Emma Lidén
I'm Emma Lidén, a Senior Data Scientist Consultant with fifteen years of experience helping global companies turn data into smarter decisions.
About
I’m Emma Lidén, a Senior Data Scientist Consultant with fifteen years of experience helping global companies turn data into smarter decisions. I specialize in predictive modeling, customer segmentation, and optimization to drive measurable business impact across retail and beyond.
I thrive in both consultancy and in-house R&D environments, developing innovative products and methodologies. I’m known for translating complex analytics into actionable insights, collaborating effectively with teams, and delivering reliable, scalable data solutions.
- 16 years' experience
- Joined January 2026
Industry experience
- Retail
- Professional Services
- Software & Internet
Work experience· 6 roles
Independent consultant delivering data science projects primarily within the retail sector for clients worldwide. Focus on predictive modelling and customer segmentation. Primary languages SQL and Python with some familiarity in PySpark.
Provided analytics consultancy services to clients across various sectors, typically collaborating onsite to enhance communication. Gained familiarity with Microsoft analytics products, including PowerBI, and obtained accreditation from the Microsoft Professional Program for Data Science.
Undertook R&D analytical projects designed as initial phases of larger company projects. Assumed leadership role as line manager for junior analysts.
Education
Certifications and awards
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