Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Emma Lidén, a Senior Data Scientist Consultant with fifteen years of experience helping global companies turn data into smarter decisions. I specialize in predictive modeling, customer segmentation, and optimization to drive measurable business impact across retail and beyond. I thrive in both consultancy and in-house R&D environments, developing innovative products and methodologies. I'm known for translating complex analytics into actionable insights, collaborating effectively with teams, and delivering reliable, scalable data solutions.…I'm Emma Lidén, a Senior Data Scientist Consultant with fifteen years of experience helping global companies turn data into smarter decisions. I specialize in predictive modeling, customer segmentation, and optimization to drive measurable business impact across retail and beyond. I thrive in both consultancy and in-house R&D environments, developing innovative products and methodologies. I'm known for translating complex analytics into actionable insights, collaborating effectively with teams, and delivering reliable, scalable data solutions.

Emma Lidén

Data Scientist, Data Analyst, AI Engineer, +2





I'm Emma Lidén, a Senior Data Scientist Consultant with fifteen years of experience helping global companies turn data into smarter decisions. I specialize in predictive modeling, customer segmentation, and optimization to drive measurable business impact across retail and beyond. I thrive in both consultancy and in-house R&D environments, developing innovative products and methodologies. I'm known for translating complex analytics into actionable insights, collaborating effectively with teams, and delivering reliable, scalable data solutions.…I'm Emma Lidén, a Senior Data Scientist Consultant with fifteen years of experience helping global companies turn data into smarter decisions. I specialize in predictive modeling, customer segmentation, and optimization to drive measurable business impact across retail and beyond. I thrive in both consultancy and in-house R&D environments, developing innovative products and methodologies. I'm known for translating complex analytics into actionable insights, collaborating effectively with teams, and delivering reliable, scalable data solutions.

Available to hire

I’m Emma Lidén, a Senior Data Scientist Consultant with fifteen years of experience helping global companies turn data into smarter decisions. I specialize in predictive modeling, customer segmentation, and optimization to drive measurable business impact across retail and beyond.

I thrive in both consultancy and in-house R&D environments, developing innovative products and methodologies. I’m known for translating complex analytics into actionable insights, collaborating effectively with teams, and delivering reliable, scalable data solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Swedish

Fluent

Spanish; Castilian

Beginner

Work Experience

Independent Senior Data Scientist (Consultant) at Kandy Labs AB

January 1, 2020 - Present

Independent consultant delivering data science projects primarily within the retail sector for clients worldwide. Focus on predictive modelling and customer segmentation. Primary languages SQL and Python with some familiarity in PySpark.

Senior Data Science Consultant at Sopra Steria

July 1, 2017 - December 1, 2019

Provided analytics consultancy services to clients across various sectors, typically collaborating onsite to enhance communication. Gained familiarity with Microsoft analytics products, including PowerBI, and obtained accreditation from the Microsoft Professional Program for Data Science.

Data Science Manager at Aimia

April 1, 2016 - July 1, 2017

Undertook R&D analytical projects designed as initial phases of larger company projects. Assumed leadership role as line manager for junior analysts.

Lead Data Analyst at Aimia

May 1, 2014 - April 1, 2016

Led advanced analytics projects for international retail clients. Developed proficiency in Python, GitHub, and AWS for streamlined analytic processes. Implemented macro space optimization, churn modeling, and time series forecasting for promotional analysis.

Senior Data Analyst at Aimia

August 1, 2012 - May 1, 2014

Engaged with a major UK retailer on short-term analytical projects addressing daily operational inquiries. Managed stakeholder relationships to ensure project goals and objectives were met. Enhanced technical skills in R, GitHub, and data storytelling.

Data Analyst at EYC

January 1, 2010 - August 1, 2012

Analyzed large transaction datasets from retailers to identify trends and inform strategic decisions. Collaborated with team to master critical data science skills (Excel, SQL, SAS). Developed multiple customer segmentations for retail clients.