Creative Producer and Project Manager with experience across entertainment, broadcast and advertising. Focused on building teams, running production processes and delivering work that connects with audiences.

Professional dancer and live performer at Steyn Entertainment

Professional dancer and live performer across music videos, theatre productions and large-scale gala events. Transitioned into event coordination and production operations.

Coordinated major events, festivals and activations. Managed talent booking (local & international acts), DJs, vendors, production crews and event staff. Supported executive leadership and contributed to hospitality ventures.

Creative Director and Lead Strategist at YFM Brand

Responsible for new brand positioning, creative concept and national activation strategy. Led senior creative teams, managed budgets, oversaw full production lifecycle and client relationships.

Head of Production at SRL & Partners

Promoted from Line Producer to Head of Production; responsible for end-to-end production across TV shows, game shows, branded content, social media campaigns and radio advertising; overseeing a seven-director roster.