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I'm a dynamic and customer-oriented professional with broad experience in the luxury industry. I’m passionate about fashion, luxury, and food, and I love approaching problems creatively and efficiently. Having studied and worked with many brilliant people from diverse backgrounds, I bring a hands-on approach to campaigns and CRM programs, always focused on measurable results and delightful customer experiences.…I'm a dynamic and customer-oriented professional with broad experience in the luxury industry. I’m passionate about fashion, luxury, and food, and I love approaching problems creatively and efficiently. Having studied and worked with many brilliant people from diverse backgrounds, I bring a hands-on approach to campaigns and CRM programs, always focused on measurable results and delightful customer experiences.

Livia Zhang

Creative Director, Brand Designer, Art Director, +2

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I'm a dynamic and customer-oriented professional with broad experience in the luxury industry. I’m passionate about fashion, luxury, and food, and I love approaching problems creatively and efficiently. Having studied and worked with many brilliant people from diverse backgrounds, I bring a hands-on approach to campaigns and CRM programs, always focused on measurable results and delightful customer experiences.…I'm a dynamic and customer-oriented professional with broad experience in the luxury industry. I’m passionate about fashion, luxury, and food, and I love approaching problems creatively and efficiently. Having studied and worked with many brilliant people from diverse backgrounds, I bring a hands-on approach to campaigns and CRM programs, always focused on measurable results and delightful customer experiences.

Available to hire

I’m a dynamic and customer-oriented professional with broad experience in the luxury industry. I’m passionate about fashion, luxury, and food, and I love approaching problems creatively and efficiently.

Having studied and worked with many brilliant people from diverse backgrounds, I bring a hands-on approach to campaigns and CRM programs, always focused on measurable results and delightful customer experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Italian

Fluent

English

Advanced

French

Advanced

Spanish; Castilian

Advanced

Chinese

Fluent

Work Experience

EMEA CRM Specialist at Fossil Milano

October 1, 2024 - Present

Developing and executing CRM plans aligned with global marketing direction. Diving deep into performance metrics, extracting valuable insights from industry-standard tools like Google Analytics and Salesforce Marketing Cloud to inform future strategies and optimize campaign effectiveness. Utilizing dynamic personalization tools (SFMC Einstein) to deliver tailored content that resonates with our diverse customer base.

Digital Campaign Specialist at Prada Milano

June 1, 2022 - September 30, 2024

Planned, defined, analyzed, reported and continuously improved direct email marketing activities; managed digital retail contents to support 1-to-1 clienteling activities (CRM App).

Omnichannel CRM Campaign Account Manager at Gucci Milano

July 1, 2021 - June 30, 2022

Managed the whole e-mail process: coordination with internal & external actors, creation of the e-mail layout, generation of HTML codes, targeting on Adobe Campaign and follow-up with the results. Provided 1-to-1 communications assets & templates used by boutiques for clienteling activities. Collaborated with Local CRM teams to ensure consistency with central guidelines.

Global Consumer Campaign Specialist at Gucci

July 1, 2019 - June 30, 2021

Created effective global marketing campaigns, namely e-cards, SMS and MMS, to promote new products/collections/events with a focus on the Asian market. Constantly monitored KPIs, providing recurrent data reporting analyses and insights to improve final performances.